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I’m Usman Asad, a Local SEO Strategist focused on making service-based businesses visible where it matters most—when potential customers are searching for their services. My work targets the moment of intent, so that people looking for roof repair, roofing contractors, or other local services find the business in top results and on Google Maps. My approach is strategy-first: I start with market research, search behavior, and competition, then implement GBP optimization, local keyword research, technical and local SEO audits, and conversion-focused improvements to turn visibility into qualified leads and calls.…I’m Usman Asad, a Local SEO Strategist focused on making service-based businesses visible where it matters most—when potential customers are searching for their services. My work targets the moment of intent, so that people looking for roof repair, roofing contractors, or other local services find the business in top results and on Google Maps. My approach is strategy-first: I start with market research, search behavior, and competition, then implement GBP optimization, local keyword research, technical and local SEO audits, and conversion-focused improvements to turn visibility into qualified leads and calls.

Usman Asad

SEO Expert, Content Creator, Marketing Strategist, +1

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I’m Usman Asad, a Local SEO Strategist focused on making service-based businesses visible where it matters most—when potential customers are searching for their services. My work targets the moment of intent, so that people looking for roof repair, roofing contractors, or other local services find the business in top results and on Google Maps. My approach is strategy-first: I start with market research, search behavior, and competition, then implement GBP optimization, local keyword research, technical and local SEO audits, and conversion-focused improvements to turn visibility into qualified leads and calls.…I’m Usman Asad, a Local SEO Strategist focused on making service-based businesses visible where it matters most—when potential customers are searching for their services. My work targets the moment of intent, so that people looking for roof repair, roofing contractors, or other local services find the business in top results and on Google Maps. My approach is strategy-first: I start with market research, search behavior, and competition, then implement GBP optimization, local keyword research, technical and local SEO audits, and conversion-focused improvements to turn visibility into qualified leads and calls.

Available to hire

I’m Usman Asad, a Local SEO Strategist focused on making service-based businesses visible where it matters most—when potential customers are searching for their services. My work targets the moment of intent, so that people looking for roof repair, roofing contractors, or other local services find the business in top results and on Google Maps.

My approach is strategy-first: I start with market research, search behavior, and competition, then implement GBP optimization, local keyword research, technical and local SEO audits, and conversion-focused improvements to turn visibility into qualified leads and calls.

Skills

SEO

SEO Copywriting

Experience Level

SEO

Expert

Work Experience

Local SEO Strategist at Skyluxe Roofing and Sheet Metal

June 1, 2023 - October 1, 2025

As a Local SEO Strategist, I help service-based businesses increase their visibility in local search and turn that visibility into real inbound leads. My focus extends beyond rankings to ensure businesses appear at the exact moment potential customers are actively searching for their services, such as when homeowners search for 'roof repair near me' or 'roofing contractor in [city]'. Key responsibilities include: Optimizing Google Business Profiles (GBP) with updated categories, services, and descriptions to boost Map Pack visibility and local trust signals; Local Keyword Research to identify high-intent terms; SEO Audits (Technical + Local) to fix site structure, location signals, speed, and on-page optimization; Location & Service Page Optimization for city/service targeting; Authority Link Building from niche and local sources; and Conversion-Focused Improvements to enhance mobile experience, CTAs, and trust elements to convert visitors into calls.