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I am a digital marketing professional with broad experience across SEO, PPC, paid social, content strategy, CMS, social media and ecommerce. I enjoy turning high-traffic websites and multi-channel campaigns into measurable results for corporate and consumer brands. London-based and collaborative by nature, I work cross-functionally with digital, product and compliance teams to deliver effective service updates and growth. I bring in-house and agency experience, delivering integrated campaigns from strategy through to execution and optimisation.…I am a digital marketing professional with broad experience across SEO, PPC, paid social, content strategy, CMS, social media and ecommerce. I enjoy turning high-traffic websites and multi-channel campaigns into measurable results for corporate and consumer brands. London-based and collaborative by nature, I work cross-functionally with digital, product and compliance teams to deliver effective service updates and growth. I bring in-house and agency experience, delivering integrated campaigns from strategy through to execution and optimisation.

Usman Malik

Digital Marketer, SEO Expert, PPC Manager, +3

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I am a digital marketing professional with broad experience across SEO, PPC, paid social, content strategy, CMS, social media and ecommerce. I enjoy turning high-traffic websites and multi-channel campaigns into measurable results for corporate and consumer brands. London-based and collaborative by nature, I work cross-functionally with digital, product and compliance teams to deliver effective service updates and growth. I bring in-house and agency experience, delivering integrated campaigns from strategy through to execution and optimisation.…I am a digital marketing professional with broad experience across SEO, PPC, paid social, content strategy, CMS, social media and ecommerce. I enjoy turning high-traffic websites and multi-channel campaigns into measurable results for corporate and consumer brands. London-based and collaborative by nature, I work cross-functionally with digital, product and compliance teams to deliver effective service updates and growth. I bring in-house and agency experience, delivering integrated campaigns from strategy through to execution and optimisation.

Available to hire

I am a digital marketing professional with broad experience across SEO, PPC, paid social, content strategy, CMS, social media and ecommerce. I enjoy turning high-traffic websites and multi-channel campaigns into measurable results for corporate and consumer brands.

London-based and collaborative by nature, I work cross-functionally with digital, product and compliance teams to deliver effective service updates and growth. I bring in-house and agency experience, delivering integrated campaigns from strategy through to execution and optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Web Content Executive at Post Office

July 1, 2019 - June 30, 2025

Managed and optimised content for one of the UK’s most visited public service websites, supporting high-volume traffic and regulatory requirements. Delivered web updates aligned to brand, UX, accessibility and compliance standards. Implemented SEO improvements to increase search visibility and content performance. Analysed user behaviour and performance data to inform optimisation recommendations. Worked cross-functionally with digital, product and compliance teams to deliver service updates. Supervised, trained and onboarded new team members in CMS workflows and governance processes.

Digital Marketing Manager at HAWA London

October 1, 2017 - April 30, 2019

Owned the digital marketing strategy across paid social, email, ecommerce and organic social. Managed the website and CMS, optimising product pages for conversion and usability. Delivered paid campaigns across Meta and Pinterest to drive traffic and sales. Built influencer partnerships and supported PR activity to grow brand visibility. Reported on performance using Google Analytics to guide optimisation.

Marketing Executive at QEII Centre

March 1, 2015 - September 30, 2017

Delivered integrated digital campaigns across SEO, paid media and social channels. Led the design, development and launch of a new website, improving UX and search performance. Managed agency partners and campaign delivery across digital and offline channels. Supported national and international events and award-winning marketing campaigns.