I’m a Dublin-based creative strategist and founder of MediaStory, helping brands grow through high-performing content and intelligent marketing systems. With 8+ years of experience, I go beyond content creation, combining video production, short-form strategy, and digital marketing to deliver work that drives real business outcomes, not just views. My expertise covers: • End-to-end video production, from concept to delivery • Short-form content for TikTok, Reels, and Shorts • Campaign strategy, audience targeting, and performance optimisation • Content systems designed to increase visibility, engagement, and conversions I’ve worked across promotional campaigns, social content, and brand storytelling, always with a focus on aligning creative output with measurable growth. If you’re looking for content that not only looks great but actually performs, I can help.

Usman Akhtar

I’m a Dublin-based creative strategist and founder of MediaStory, helping brands grow through high-performing content and intelligent marketing systems. With 8+ years of experience, I go beyond content creation, combining video production, short-form strategy, and digital marketing to deliver work that drives real business outcomes, not just views. My expertise covers: • End-to-end video production, from concept to delivery • Short-form content for TikTok, Reels, and Shorts • Campaign strategy, audience targeting, and performance optimisation • Content systems designed to increase visibility, engagement, and conversions I’ve worked across promotional campaigns, social content, and brand storytelling, always with a focus on aligning creative output with measurable growth. If you’re looking for content that not only looks great but actually performs, I can help.

Available to hire

I’m a Dublin-based creative strategist and founder of MediaStory, helping brands grow through high-performing content and intelligent marketing systems.

With 8+ years of experience, I go beyond content creation, combining video production, short-form strategy, and digital marketing to deliver work that drives real business outcomes, not just views.

My expertise covers:
• End-to-end video production, from concept to delivery
• Short-form content for TikTok, Reels, and Shorts
• Campaign strategy, audience targeting, and performance optimisation
• Content systems designed to increase visibility, engagement, and conversions

I’ve worked across promotional campaigns, social content, and brand storytelling, always with a focus on aligning creative output with measurable growth.

If you’re looking for content that not only looks great but actually performs, I can help.

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Language

English
Fluent
Urdu
Intermediate
Panjabi, Punjabi
Intermediate

Work Experience

Founder / Creative Lead at MediaStory
January 1, 2015 - Present
Produced content for brands across Ireland, including promo videos, short-form social content, brand storytelling campaigns, and commercial shoots. Managed end-to-end video production: planning, scripting, shooting, editing, colour grading, and delivery of high-quality content. Developed social media strategies for clients, increasing engagement and improving brand visibility across TikTok, Instagram, and Facebook. Built long-term client relationships through effective communication and consistent delivery of results-focused creative work.
Content Creator / Social Media Manager at Smart Eats
January 1, 2022 - Present
Produced high-performing short-form videos, graphics, and branded content tailored to target audiences. Managed TikTok, Instagram, and Facebook channels including scheduling, content calendars, community management, and analytics. Optimised content based on trends, insights, and performance data to improve engagement and reach.
Videographer at Ali Kebabish (TikTok Marketing)
January 1, 2022 - Present
Created viral TikTok content, driving 100,000+ views within short timeframes and significantly increasing local brand awareness. Managed content strategy, filming, editing, and creative direction for the restaurant’s online presence.
Sales Advisor at Select (Apple Premium Reseller)
January 1, 2019 - December 31, 2020
Delivered excellent customer service and technical support, strengthening communication and problem-solving abilities.

Education

Bachelors in Computer Science at National College of Ireland
September 2, 2013 - May 25, 2018
Masters in Digital Marketing at University College Dublin
September 5, 2022 - May 26, 2023
MSc Digital Marketing at University College Dublin
January 1, 2022 - December 31, 2023
BSc Computing at National College of Ireland
January 1, 2015 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail