Hello! I'm Uswa Tayyab, a dynamic, results-driven professional with a background in content writing and a strong foundation in digital marketing and project management. I excel in customer interaction and communication, with a proven track record of boosting brand awareness and customer engagement. I enjoy collaborating with cross-functional teams to deliver successful digital and social media campaigns, and I pride myself on problem-solving, time management, and leveraging a variety of digital tools. I'm passionate about creating compelling content, optimizing campaigns, and driving measurable outcomes. My experience across roles in content creation, AI-driven prompting, and education demonstrates a versatile skill set and a collaborative, growth-minded approach.

Uswa Tayyab

Hello! I'm Uswa Tayyab, a dynamic, results-driven professional with a background in content writing and a strong foundation in digital marketing and project management. I excel in customer interaction and communication, with a proven track record of boosting brand awareness and customer engagement. I enjoy collaborating with cross-functional teams to deliver successful digital and social media campaigns, and I pride myself on problem-solving, time management, and leveraging a variety of digital tools. I'm passionate about creating compelling content, optimizing campaigns, and driving measurable outcomes. My experience across roles in content creation, AI-driven prompting, and education demonstrates a versatile skill set and a collaborative, growth-minded approach.

Available to hire

Hello! I’m Uswa Tayyab, a dynamic, results-driven professional with a background in content writing and a strong foundation in digital marketing and project management. I excel in customer interaction and communication, with a proven track record of boosting brand awareness and customer engagement. I enjoy collaborating with cross-functional teams to deliver successful digital and social media campaigns, and I pride myself on problem-solving, time management, and leveraging a variety of digital tools.

I’m passionate about creating compelling content, optimizing campaigns, and driving measurable outcomes. My experience across roles in content creation, AI-driven prompting, and education demonstrates a versatile skill set and a collaborative, growth-minded approach.

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Language

English
Fluent

Work Experience

Prompt Engineer at Cohere Inc.
August 1, 2023 - January 31, 2024
Crafted and refined AI-driven prompts, boosting customer engagement and satisfaction by 25%. Conducted regular reviews of prompt effectiveness, contributing to a 10% increase in customer satisfaction rates. Ensured content quality and brand consistency, achieving a 95% accuracy rate in grammar and style.
Content Writer at Green Niche Natural Health Inc.
June 1, 2022 - April 30, 2023
Collaborated with cross-functional teams including marketing and design to develop and implement digital and social campaigns, resulting in a 50% increase in website traffic and a 15% rise in social media presence. Managed and optimized content distribution across channels, boosting brand awareness by 30% and improving SEO rankings by 15%. Created social media ad campaigns generating over 500,000 impressions, increasing customer engagement by 15% and brand recognition by 10%. Proofread and edited content for grammar and style, and monitored the online ordering system to rectify failed orders, increasing successful order placements by 80%. Crafted persuasive email responses to customer inquiries, achieving a 90% customer satisfaction rate.
Elementary School Teacher at SOAR Stem Schools
August 1, 2021 - April 30, 2022
Collaborated with grade-level teachers to integrate STEM-based learning activities into lesson plans, resulting in a 30% increase in student engagement and motivation. Implemented formative assessments to track progress, leading to a 15% improvement in overall class performance. Conducted monthly parent-teacher conferences to discuss student progress and improve parent satisfaction by 15%. Supervised an average of 22 students across classrooms, hallways, cafeterias, playgrounds, and field trips. Collaborated with colleagues to develop themed bulletin boards and interactive learning activities, enhancing student understanding and retention by 15%.

Education

MA in English Literature and Language at National University of Modern Languages Islamabad, Pakistan
January 1, 2019 - January 1, 2021
BA in English Literature and Language at York University
January 1, 2013 - January 1, 2017

Qualifications

From Likes to Leads: Interact with Customers Online
January 1, 2023 - December 30, 2025
Attract and Engage Customers with Digital Marketing
January 1, 2023 - December 30, 2025
Foundations of Digital Marketing & E-commerce
January 1, 2023 - December 30, 2025
Foundations of Project Management
January 1, 2024 - December 30, 2025

Industry Experience

Education, Media & Entertainment, Software & Internet, Healthcare, Professional Services