Camila Falabella

Available to hire

I am a UX Designer with over 13 years of experience across healthcare, education, entertainment, retail, and industry. I blend user-centric design with strategic insights to elevate digital experiences.

About

I am a UX Designer with over 13 years of experience across healthcare, education, entertainment, retail, and industry. I blend user-centric design with strategic insights to elevate digital experiences.

I excel in mentoring and educational development, with expertise in Agile methodologies, design sprints, interaction design, and project management. I have a proven track record delivering impactful user experiences through research, usability testing, and iterative design.

  • 4 years' experience
  • Joined October 2024

Industry experience

  • Education
  • Healthcare
  • Retail
  • Media & Entertainment
  • Non-Profit Organization
  • Manufacturing
  • Software & Internet

Work experience

Lead UX Designer · LG (IP Dec) - NPI ProjectMar 2022 – Dec 2024 · 2 yrs 10 mos

Led redesign of the NPI product, achieving a 20% increase in user engagement within 4 months; facilitated usability studies, heuristic evaluations, and requirements gathering; produced user flows, wireframes and high-fidelity prototypes; collaborated with cross-functional teams to ensure design quality and alignment with business goals.

UX Designer · HIS/Tasy Health SystemAug 2020 – Dec 2020 · 5 mos

Designed strategic interactions, conducted usability testing, and contributed to accessibility enhancements; developed high-fidelity prototypes and design systems for health IT applications.

Team Lead - Educational Technology Projects · Educational Technology Projects (Brazil)Aug 2019 – Aug 2020 · 1 yr 1 mo

Led a team delivering educational technology projects; managed conflicts, strategic decision-making, and Agile practices; coordinated with clients and stakeholders to ensure timely, high-quality deliverables.

Education

Master's in Digital Artifacts Design · CESAR School2021 – 2022
MBA in Project Management · Anhembi Morumbi2024
Postgraduate in Design and Market · Martha Falcão2024
Bachelor's in design · Martha Falcão2006 – 2009

Certifications and awards

SCRUM Foundation2024

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