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Hi, I’m Uyen Nguyen (Alice). I’m a Digital Marketing Executive with an MSc in Digital Marketing from the University of the West of England. I specialize in Facebook Ads (Meta Ads Manager), paid social campaigns, and AI-generated content creation for B2B and B2C audiences. I love turning data into clear, actionable marketing strategies and creating bilingual content that resonates with different audiences. Based in Ho Chi Minh City and open to remote roles with international teams, I’ve delivered measurable results such as growing ad reach from 83,957 to 96,415+ unique users in four months, reducing CPM by about 15% YoY, and boosting message conversions by 178% (2,410 → 6,696). I also produce AI-assisted visuals (image and video) and do performance analysis to continuously improve campaigns.…Hi, I’m Uyen Nguyen (Alice). I’m a Digital Marketing Executive with an MSc in Digital Marketing from the University of the West of England. I specialize in Facebook Ads (Meta Ads Manager), paid social campaigns, and AI-generated content creation for B2B and B2C audiences. I love turning data into clear, actionable marketing strategies and creating bilingual content that resonates with different audiences. Based in Ho Chi Minh City and open to remote roles with international teams, I’ve delivered measurable results such as growing ad reach from 83,957 to 96,415+ unique users in four months, reducing CPM by about 15% YoY, and boosting message conversions by 178% (2,410 → 6,696). I also produce AI-assisted visuals (image and video) and do performance analysis to continuously improve campaigns.

UYEN NGUYEN (ALICE)

Digital Marketer, Content Creator, Social Media Manager, +3

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Hi, I’m Uyen Nguyen (Alice). I’m a Digital Marketing Executive with an MSc in Digital Marketing from the University of the West of England. I specialize in Facebook Ads (Meta Ads Manager), paid social campaigns, and AI-generated content creation for B2B and B2C audiences. I love turning data into clear, actionable marketing strategies and creating bilingual content that resonates with different audiences. Based in Ho Chi Minh City and open to remote roles with international teams, I’ve delivered measurable results such as growing ad reach from 83,957 to 96,415+ unique users in four months, reducing CPM by about 15% YoY, and boosting message conversions by 178% (2,410 → 6,696). I also produce AI-assisted visuals (image and video) and do performance analysis to continuously improve campaigns.…Hi, I’m Uyen Nguyen (Alice). I’m a Digital Marketing Executive with an MSc in Digital Marketing from the University of the West of England. I specialize in Facebook Ads (Meta Ads Manager), paid social campaigns, and AI-generated content creation for B2B and B2C audiences. I love turning data into clear, actionable marketing strategies and creating bilingual content that resonates with different audiences. Based in Ho Chi Minh City and open to remote roles with international teams, I’ve delivered measurable results such as growing ad reach from 83,957 to 96,415+ unique users in four months, reducing CPM by about 15% YoY, and boosting message conversions by 178% (2,410 → 6,696). I also produce AI-assisted visuals (image and video) and do performance analysis to continuously improve campaigns.

Available to hire

Hi, I’m Uyen Nguyen (Alice). I’m a Digital Marketing Executive with an MSc in Digital Marketing from the University of the West of England. I specialize in Facebook Ads (Meta Ads Manager), paid social campaigns, and AI-generated content creation for B2B and B2C audiences. I love turning data into clear, actionable marketing strategies and creating bilingual content that resonates with different audiences.

Based in Ho Chi Minh City and open to remote roles with international teams, I’ve delivered measurable results such as growing ad reach from 83,957 to 96,415+ unique users in four months, reducing CPM by about 15% YoY, and boosting message conversions by 178% (2,410 → 6,696). I also produce AI-assisted visuals (image and video) and do performance analysis to continuously improve campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Advanced

Work Experience

Digital Marketing Executive (Freelance) at Quang Trung TG Security Services Co., Ltd.

January 1, 2025 - Present

Planned, created, and published 4–8 Facebook posts per month across two content pillars (B2B client acquisition and B2C job recruitment), operating solo. Produced creative assets using AI image/video generation tools (Canva AI, Gemini, ChatGPT) with CapCut and Canva, avoiding external designers. Ran and optimized Facebook Ads campaigns targeting local markets (My Tho / Tien Giang); achieved 96,415 unique reach with VND 12.3M ad spend in Jan–May 2026. Reduced CPM by ~15% YoY (VND 38,823 → 32,959) through audience testing and creative iteration; drove 178% growth in message conversions (2,410 → 6,696 in 4 months). Generated top-performing content with 23,763+ organic reach per post; page accumulated 333,000+ total video/post views in early 2026. Wrote all ad copy and post captions in Vietnamese, tailoring tone for B2B decision-makers and blue-collar job seekers. Managed TikTok channel (@dichvubaovequangtrungtg): 28,200+ views and 1,567 likes; peak month (Sep 2025) ~14,000 organic

Marketing Admin (Full-time) at Traveloka Vietnam

August 1, 2024 - January 31, 2025

Supported the Marketing team with procurement operations (PO/PR via Oracle), coordinated with Finance, Legal, and Procurement. Managed vendor contracts and agency agreements; liaised with Legal to review, store, and track contract statuses. Maintained vendor/partner data for campaigns and finance use. Assisted digital marketing campaigns by researching and onboarding external agencies and media vendors. Handled day-to-day marketing admin operations including documentation, invoicing, and logistics.

Social Media Intern at Annam Gourmet

May 1, 2021 - September 30, 2021

Generated daily content ideas for product promotions; scheduled and published posts across Facebook, Instagram, and Zalo. Executed product photography and created key visuals for in-store displays and online promotions using Canva. Wrote blog posts and news articles; monitored reach and engagement via Meta Business Suite. Developed creative story formats for Instagram to boost brand engagement.

Front of House Staff at Zaza Bazaar Restaurant

October 1, 2022 - June 30, 2024

Delivered attentive, professional service in a fast-paced environment to an international clientele. Adapted to diverse customer needs, strengthening English communication and cross-cultural interpersonal skills.