Hi, I'm Valeria Aristeidou with over 12 years of experience as a branding expert. I help businesses build strong brands by building and elevating their visual identity with strategic branding, digital design, and motion graphics. From web and app graphics to dynamic animations, I craft visuals that captivate and engage.…Hi, I'm Valeria Aristeidou with over 12 years of experience as a branding expert. I help businesses build strong brands by building and elevating their visual identity with strategic branding, digital design, and motion graphics. From web and app graphics to dynamic animations, I craft visuals that captivate and engage.WWW…
Hi, I'm Valeria Aristeidou with over 12 years of experience as a branding expert. I help businesses build strong brands by building and elevating their visual identity with strategic branding, digital design, and motion graphics. From web and app graphics to dynamic animations, I craft visuals that captivate and engage.…Hi, I'm Valeria Aristeidou with over 12 years of experience as a branding expert. I help businesses build strong brands by building and elevating their visual identity with strategic branding, digital design, and motion graphics. From web and app graphics to dynamic animations, I craft visuals that captivate and engage.WWWW…
Available to hire
Hi, I’m Valeria Aristeidou with over 12 years of experience as a branding expert. I help businesses build strong brands by building and elevating their visual identity with strategic branding, digital design, and motion graphics. From web and app graphics to dynamic animations, I craft visuals that captivate and engage.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Education
BA (Hons) in Graphic Communication at Wolverhampton University
August 29, 2005 - August 29, 2008MA in Motion Graphics at Nottingham Trend University
August 29, 2008 - August 29, 2009Qualifications
Brand Creation & Protection (IP)
September 1, 2022 - December 29, 2022Brand Tuned Accredited Brand Protection
Brand Master Academy Brand Strategy Course
August 29, 2020 - August 29, 2021Brand Strategy, Marketing & Positioning
August 29, 2023 - August 29, 2023Brand Tuned Training Course
Industry Experience
Professional Services, Other
Ezoria Animated Logo
Ezoria is a vacation rental business with a mission to unlock the potential of every property it undertakes and bring real and hospitable experiences that guests desire. Its goal was to re-establish its presence as the trusted and go-to travel partner locally. Ezoria provides thrilling local adventures, authentic and immersive local experiences, and activities for its customers.
PROJECT GOAL:
EZORIA's goal was to establish a professional & trusted presence in the hospitality industry as the go-to specialist travel partner locally all around Cyprus. Ezoria wants to be known in the hospitality industry by associating the words “ADVENTURE, EXPLORATION, DISCOVERY & CONNECTION” in the mind of their audience.
ATTRIBUTES:
ADVENTURE, EXPLORATION, DISCOVERY, CONNECTION
LOGO SYMBOL: The logo illustrates a rhombus shape and an abstract formation of the letter E in geometric lines.
Embodied also in the symbol are various symbolism such as the home (belonging/connection), compass (exploration/discovery), mountains (adventure/nature), and sun (outdoors/nature).
Each corner represents a direction the East, West, North & South resembling a compass. The single line closing and creating the rhombus shape represents safety & trust.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Ezoria is a vacation rental business with a mission to unlock the potential of every property it undertakes and bring real and hospitable experiences that guests desire. Its goal was to re-establish its presence as the trusted and go-to travel partner locally. Ezoria provides thrilling local adventures, authentic and immersive local experiences, and activities for its customers.
PROJECT GOAL:
EZORIA's goal was to establish a professional & trusted presence in the hospitality industry as the go-to specialist travel partner locally all around Cyprus. Ezoria wants to be known in the hospitality industry by associating the words “ADVENTURE, EXPLORATION, DISCOVERY & CONNECTION” in the mind of their audience.
ATTRIBUTES:
ADVENTURE, EXPLORATION, DISCOVERY, CONNECTION
LOGO SYMBOL: The logo illustrates a rhombus shape and an abstract formation of the letter E in geometric lines.
Embodied also in the symbol are various symbolism such as the home (belonging/connection), compass (exploration/discovery), mountains (adventure/nature), and sun (outdoors/nature).
Each corner represents a direction the East, West, North & South resembling a compass. The single line closing and creating the rhombus shape represents safety & trust.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Aspida Hygeia Visual Identity
Establish a professional & trusted presence as the go-to specialist for cleanliness and hygiene certifications all around Cyprus & Europe.
ATTRIBUTES: PROTECTION, RELIABLE, PROFESSIONAL, SERIOUS
LOGO SYMBOL:
The logo symbol illustrates a shield, which symbolizes strength to protect and defend.
The shield embodies their commitment to safeguarding cleanliness and hygiene standards. The three lines at the bottom represent the three levels of certification: Bronze, Silver, and Gold, signifying varying degrees of excellence.
COLOR SELECTION:
Colors were strategically chosen to differentiate from competitors, as the majority of them use blue and green to convey trust, reliability, and hygiene.
LOGO FAMILY:
A versatile logo family was developed to meet the linguistic needs of our audience, featuring both Greek and English versions for broader recognition and accessibility.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Establish a professional & trusted presence as the go-to specialist for cleanliness and hygiene certifications all around Cyprus & Europe.
ATTRIBUTES: PROTECTION, RELIABLE, PROFESSIONAL, SERIOUS
LOGO SYMBOL:
The logo symbol illustrates a shield, which symbolizes strength to protect and defend.
The shield embodies their commitment to safeguarding cleanliness and hygiene standards. The three lines at the bottom represent the three levels of certification: Bronze, Silver, and Gold, signifying varying degrees of excellence.
COLOR SELECTION:
Colors were strategically chosen to differentiate from competitors, as the majority of them use blue and green to convey trust, reliability, and hygiene.
LOGO FAMILY:
A versatile logo family was developed to meet the linguistic needs of our audience, featuring both Greek and English versions for broader recognition and accessibility.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Ethereal Calmness™ Brand Identity
Ethereal Calmness is a pioneering YouTube channel revolutionizing healing music for creatives.
VISUAL IDENTITY ATTRIBUTES:
HEALING, SPIRITUALITY, TRANSCENDENCE, SERENITY
BRAND COLORS:
Primary Color: Dark Purple (Healing, Transcendence)
Secondary Color: Indigo (Spirituality, Calmness)
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Ethereal Calmness is a pioneering YouTube channel revolutionizing healing music for creatives.
VISUAL IDENTITY ATTRIBUTES:
HEALING, SPIRITUALITY, TRANSCENDENCE, SERENITY
BRAND COLORS:
Primary Color: Dark Purple (Healing, Transcendence)
Secondary Color: Indigo (Spirituality, Calmness)
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Ethereal Calmness™ Brand Identity
Ethereal Calmness is a pioneering YouTube channel revolutionizing healing music for creatives.
VISUAL IDENTITY ATTRIBUTES:
HEALING, SPIRITUALITY, TRANSCENDENCE, SERENITY
BRAND COLORS:
Primary Color: Dark Purple (Healing, Transcendence)
Secondary Color: Indigo (Spirituality, Calmness)
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Ethereal Calmness is a pioneering YouTube channel revolutionizing healing music for creatives.
VISUAL IDENTITY ATTRIBUTES:
HEALING, SPIRITUALITY, TRANSCENDENCE, SERENITY
BRAND COLORS:
Primary Color: Dark Purple (Healing, Transcendence)
Secondary Color: Indigo (Spirituality, Calmness)
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Darefore
"Smart Cyclo," a tech startup, needed to develop a brand identity, a distinctive and memorable name that could effectively differentiate the brand in the market and secure legal protection.
Current Perception:
"Smart Cyclo" was known as a pioneering passion project that turned into a tech startup.
and for its innovative sensor technology, positioning it as a niche player in the cycling industry.
Desired Perception:
The company aimed to transition to a broader identity, reflecting a tech-savvy brand that offers innovative solutions across various active-lifestyle sectors. The new name needed to be unique, memorable, and capable of being trademarked, positioning the company as more than just a startup but as a pioneering tech brand.
Naming Process:
1.Research: The naming process drew heavily on the insights from the established brand strategy. We explored phrases, expressions, and words that were not only relevant to the brand but also resonated with our target audience, aiming to find a name that would forge a strong connection.
Shortlisting and Criteria: Potential names were shortlisted based on readability, distinctiveness, creativity, memorability, and legal availability for trademark registration..
Challenges: The primary challenge was finding a unique name that was not already in use or registered as a trademark.
The New Brand Name
Smart Cyclo has evolved into Darefore®.
It is a strong and unique name that allows the brand to expand into other areas without being confined to a specific niche.
Darefore® encapsulates the essence of daring to dream, achieve, move forward, and push the boundaries of what's possible.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…"Smart Cyclo," a tech startup, needed to develop a brand identity, a distinctive and memorable name that could effectively differentiate the brand in the market and secure legal protection.
Current Perception:
"Smart Cyclo" was known as a pioneering passion project that turned into a tech startup.
and for its innovative sensor technology, positioning it as a niche player in the cycling industry.
Desired Perception:
The company aimed to transition to a broader identity, reflecting a tech-savvy brand that offers innovative solutions across various active-lifestyle sectors. The new name needed to be unique, memorable, and capable of being trademarked, positioning the company as more than just a startup but as a pioneering tech brand.
Naming Process:
1.Research: The naming process drew heavily on the insights from the established brand strategy. We explored phrases, expressions, and words that were not only relevant to the brand but also resonated with our target audience, aiming to find a name that would forge a strong connection.
Shortlisting and Criteria: Potential names were shortlisted based on readability, distinctiveness, creativity, memorability, and legal availability for trademark registration..
Challenges: The primary challenge was finding a unique name that was not already in use or registered as a trademark.
The New Brand Name
Smart Cyclo has evolved into Darefore®.
It is a strong and unique name that allows the brand to expand into other areas without being confined to a specific niche.
Darefore® encapsulates the essence of daring to dream, achieve, move forward, and push the boundaries of what's possible.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Ezoria Visual Identity
Ezoria is a vacation rental business with a mission to unlock the potential of every property it undertakes and bring real and hospitable experiences that guests desire. Its goal was to re-establish its presence as the trusted and go-to travel partner locally. Ezoria provides thrilling local adventures, authentic and immersive local experiences, and activities for its customers.
PROJECT GOAL:
EZORIA's goal was to establish a professional & trusted presence in the hospitality industry as the go-to specialist travel partner locally all around Cyprus. Ezoria wants to be known in the hospitality industry by associating the words “ADVENTURE, EXPLORATION, DISCOVERY & CONNECTION” in the mind of their audience.
ATTRIBUTES:
ADVENTURE, EXPLORATION, DISCOVERY, CONNECTION
LOGO SYMBOL: The logo illustrates a rhombus shape and an abstract formation of the letter E in geometric lines.
Embodied also in the symbol are various symbolism such as the home (belonging/connection), compass (exploration/discovery), mountains (adventure/nature), and sun (outdoors/nature).
Each corner represents a direction the East, West, North & South resembling a compass. The single line closing and creating the rhombus shape represents safety & trust.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Ezoria is a vacation rental business with a mission to unlock the potential of every property it undertakes and bring real and hospitable experiences that guests desire. Its goal was to re-establish its presence as the trusted and go-to travel partner locally. Ezoria provides thrilling local adventures, authentic and immersive local experiences, and activities for its customers.
PROJECT GOAL:
EZORIA's goal was to establish a professional & trusted presence in the hospitality industry as the go-to specialist travel partner locally all around Cyprus. Ezoria wants to be known in the hospitality industry by associating the words “ADVENTURE, EXPLORATION, DISCOVERY & CONNECTION” in the mind of their audience.
ATTRIBUTES:
ADVENTURE, EXPLORATION, DISCOVERY, CONNECTION
LOGO SYMBOL: The logo illustrates a rhombus shape and an abstract formation of the letter E in geometric lines.
Embodied also in the symbol are various symbolism such as the home (belonging/connection), compass (exploration/discovery), mountains (adventure/nature), and sun (outdoors/nature).
Each corner represents a direction the East, West, North & South resembling a compass. The single line closing and creating the rhombus shape represents safety & trust.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Darefore animated logo
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Aspida Hygeia Logo Family
Aspida Hygeia Visual Identity
Establish a professional & trusted presence as the go-to specialist for cleanliness and hygiene certifications all around Cyprus & Europe.
ATTRIBUTES: PROTECTION, RELIABLE, PROFESSIONAL, SERIOUS
LOGO SYMBOL:
The logo symbol illustrates a shield, which symbolizes strength to protect and defend.
The shield embodies their commitment to safeguarding cleanliness and hygiene standards. The three lines at the bottom represent the three levels of certification: Bronze, Silver, and Gold, signifying varying degrees of excellence.
COLOR SELECTION:
Colors were strategically chosen to differentiate from competitors, as the majority of them use blue and green to convey trust, reliability, and hygiene.
LOGO FAMILY:
A versatile logo family was developed to meet the linguistic needs of our audience, featuring both Greek and English versions for broader recognition and accessibility.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Aspida Hygeia Visual Identity
Establish a professional & trusted presence as the go-to specialist for cleanliness and hygiene certifications all around Cyprus & Europe.
ATTRIBUTES: PROTECTION, RELIABLE, PROFESSIONAL, SERIOUS
LOGO SYMBOL:
The logo symbol illustrates a shield, which symbolizes strength to protect and defend.
The shield embodies their commitment to safeguarding cleanliness and hygiene standards. The three lines at the bottom represent the three levels of certification: Bronze, Silver, and Gold, signifying varying degrees of excellence.
COLOR SELECTION:
Colors were strategically chosen to differentiate from competitors, as the majority of them use blue and green to convey trust, reliability, and hygiene.
LOGO FAMILY:
A versatile logo family was developed to meet the linguistic needs of our audience, featuring both Greek and English versions for broader recognition and accessibility.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Aspida Hygeia Collaterals
Aspida Hygeia Visual Identity
Establish a professional & trusted presence as the go-to specialist for cleanliness and hygiene certifications all around Cyprus & Europe.
ATTRIBUTES: PROTECTION, RELIABLE, PROFESSIONAL, SERIOUS
LOGO SYMBOL:
The logo symbol illustrates a shield, which symbolizes strength to protect and defend.
The shield embodies their commitment to safeguarding cleanliness and hygiene standards. The three lines at the bottom represent the three levels of certification: Bronze, Silver, and Gold, signifying varying degrees of excellence.
COLOR SELECTION:
Colors were strategically chosen to differentiate from competitors, as the majority of them use blue and green to convey trust, reliability, and hygiene.
LOGO FAMILY:
A versatile logo family was developed to meet the linguistic needs of our audience, featuring both Greek and English versions for broader recognition and accessibility.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Aspida Hygeia Visual Identity
Establish a professional & trusted presence as the go-to specialist for cleanliness and hygiene certifications all around Cyprus & Europe.
ATTRIBUTES: PROTECTION, RELIABLE, PROFESSIONAL, SERIOUS
LOGO SYMBOL:
The logo symbol illustrates a shield, which symbolizes strength to protect and defend.
The shield embodies their commitment to safeguarding cleanliness and hygiene standards. The three lines at the bottom represent the three levels of certification: Bronze, Silver, and Gold, signifying varying degrees of excellence.
COLOR SELECTION:
Colors were strategically chosen to differentiate from competitors, as the majority of them use blue and green to convey trust, reliability, and hygiene.
LOGO FAMILY:
A versatile logo family was developed to meet the linguistic needs of our audience, featuring both Greek and English versions for broader recognition and accessibility.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
MTBE Logo Design
Manhattan the Bar Experts is a portable bar service. MTBE has an experienced team of highly trained bartenders & mixologists. They will ensure your event is a success and provide you with highly designed cocktails that will keep everyone feeling refreshed!
MTBE goal was to establish a professional presence as the go-to portable bar all around Cyprus.
ATTRIBUTES:
Bold, Elegant & Friendly
LOGO SYMBOL:
The logo consists of the letter M with the negative space to shape the Manhattan cocktail glass. The triangle shape symbolizes the liquid ingredients of the classic Manhattan cocktail, with negative space forming a cherry.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Manhattan the Bar Experts is a portable bar service. MTBE has an experienced team of highly trained bartenders & mixologists. They will ensure your event is a success and provide you with highly designed cocktails that will keep everyone feeling refreshed!
MTBE goal was to establish a professional presence as the go-to portable bar all around Cyprus.
ATTRIBUTES:
Bold, Elegant & Friendly
LOGO SYMBOL:
The logo consists of the letter M with the negative space to shape the Manhattan cocktail glass. The triangle shape symbolizes the liquid ingredients of the classic Manhattan cocktail, with negative space forming a cherry.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
MTBE Business Cards
Manhattan the Bar Experts is a portable bar service. MTBE has an experienced team of highly trained bartenders & mixologists. They will ensure your event is a success and provide you with highly designed cocktails that will keep everyone feeling refreshed!
MTBE goal was to establish a professional presence as the go-to portable bar all around Cyprus.
ATTRIBUTES:
Bold, Elegant & Friendly
LOGO SYMBOL:
The logo consists of the letter M with the negative space to shape the Manhattan cocktail glass. The triangle shape symbolizes the liquid ingredients of the classic Manhattan cocktail, with negative space forming a cherry.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Manhattan the Bar Experts is a portable bar service. MTBE has an experienced team of highly trained bartenders & mixologists. They will ensure your event is a success and provide you with highly designed cocktails that will keep everyone feeling refreshed!
MTBE goal was to establish a professional presence as the go-to portable bar all around Cyprus.
ATTRIBUTES:
Bold, Elegant & Friendly
LOGO SYMBOL:
The logo consists of the letter M with the negative space to shape the Manhattan cocktail glass. The triangle shape symbolizes the liquid ingredients of the classic Manhattan cocktail, with negative space forming a cherry.
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
Sew n Sew Logo Design
Sew N Sew is a handcrafted bag and accessories brand that proudly utilizes locally sourced textiles for all its creations. Sew N' Sew sought to create a professional visual identity to strengthen its brand presence and stand out from similar local and online competitors.
ATTRIBUTES: Bohemian, Elegant & Feminine
LOGO SYMBOL:
The logo features a sun symbol, intricately composed of various elements that each carry distinct symbolism. These shapes represent key attributes.
Moon: Feminity
Sun: Energy
Sunrays: Shine, Handcraft & Stitching
Eye: Soul & Authentic Self
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesigner…Sew N Sew is a handcrafted bag and accessories brand that proudly utilizes locally sourced textiles for all its creations. Sew N' Sew sought to create a professional visual identity to strengthen its brand presence and stand out from similar local and online competitors.
ATTRIBUTES: Bohemian, Elegant & Feminine
LOGO SYMBOL:
The logo features a sun symbol, intricately composed of various elements that each carry distinct symbolism. These shapes represent key attributes.
Moon: Feminity
Sun: Energy
Sunrays: Shine, Handcraft & Stitching
Eye: Soul & Authentic Self
branding brandidentity visualidentity logodesign logotype brandstrategy brandnaming branddesigner graphicdesignerWW…
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