Creative Director at iHealth

Oversaw branding, packaging and digital design initiatives across three brands (Solvaderm Skincare, Pharmaxa Labs, NUU3); significantly improved perceived value and online presence through brand identity, packaging, Shopify development, site optimization, email campaigns, and marketing collateral; led full brand redesigns of Shopify websites for Solvaderm, NUU3, and Pharmaxa Labs; collaborated with development and marketing teams; responsible for all product branding including PDP and landing pages; assisted in creating Meta & Criteo campaigns with ROI > 3 via Octane AI quizzes; maximized email revenue by improving content, design and flow; acted as primary contact for external vendors for proofing and rate negotiations.

Owner at Whitespace Creative Design, Inc.

Full-service graphic design and marketing services specializing in Branding, Packaging & Labeling, Advertising, Print Design and E-Com Web Solutions. Responsible for client relations, vendor sourcing & negotiations, team building, creative direction, production, proof approval and final production. Launched over 20 unique brands in varying markets, scaling as needed to meet project requirements.

Art Director at Kira Labs Inc.

Design, packaging and delivery over 120 SKUs to market in both national & international retailers. Responsibilities include all branding, labeling and packaging for more than 100 proprietary brand products; in-house print advertising layout and design, product photography/retouch, web design and site maintenance; coordinating large print runs (1+ million impressions) with vendors across the country.

Senior Designer at Vitacost.com

All proprietary product branding and packaging ranging from food products, cosmetics, household products and nutrition products. Led inter-department meetings & presentations and coordinating promotional events with category managers. Website promotional design and site maintenance.

Art Director at Mad4Marketing

In-house designer responsible for all design work for national and regional clients; Brand development, strategic thinking and developing advertising solutions; Creation of all digital media as well as traditional print and pre-press duties.

Graphic Designer/Project Manager at Applica, Inc

Lead designer for brands included Black & Decker, Littermaid and George Foreman. Worked closely with high-level executives on new product development and branding. Responsibilities include directing product photography, food styling, client meetings and presentations, package layout and design; Coordinated project production with vendors in China.

Creative Director at iHealth

Creative leadership for a DTC e-commerce group with Solvaderm Skincare, Pharmaxa Labs, and NUU3. Led branding, packaging and digital design initiatives across three brands; drove brand redesigns, Shopify site optimization, and cross-channel marketing collateral. Collaborated daily with development and marketing teams to execute fast-paced initiatives, managed PDPs and landing pages, and supported external vendors for proofs and rate negotiations. Contributed to ROI-positive campaigns and enhanced email marketing design and content.

Owner at Whitespace Creative Design, Inc.

Full-service graphic design and marketing services specializing in Branding, Packaging & Labeling, Advertising, Print Design and E-Com Web Solutions. Responsible for client relations, vendor sourcing and negotiations, team building, creative direction, production, proof approval and final production. Launched over 20 unique brands across multiple markets, scaling resources to meet project requirements.

Art Director at Kira Labs Inc.

Designed branding, labeling and packaging for more than 100 proprietary products; delivered packaging and product presentation for national and international retailers. In-house responsibilities included print advertising layout, product photography/retouch, web design and site maintenance; coordinated large print runs with vendors nationwide.

Senior Designer at Vitacost.com

Owned all proprietary product branding and packaging for a broad range of items; led inter-department meetings and coordinated promotional events with category managers; website promotional design and site maintenance.

Art Director at Mad4Marketing

In-house designer responsible for brand development, strategic advertising solutions, and the creation of all digital media as well as traditional print and pre-press duties for national and regional clients.

Graphic Designer/Project Manager at Applica, Inc

Lead designer for brands including Black & Decker, Littermaid and George Foreman. Collaborated with high-level executives on new product development and branding. Responsibilities included directing product photography, food styling, package layout and design, and coordinating production with vendors in China.

Creative Director at iHealth

Oversee branding, packaging and digital design for Solvaderm Skincare, Pharmaxa Labs, and NUU3. Led full brand redesigns of Solvaderm, NUU3, and Pharmaxa Labs Shopify websites, ensuring consistency and high performance across channels. Collaborate daily with development and marketing teams to execute fast-paced initiatives, serving as a single point of contact. Responsible for all product branding including PDP pages and landing pages. Assisted in creating Meta & Criteo advertising campaigns with ROI of 3+ by setting up OctaneAI quizzes that personalize recommendations. Maximized email marketing revenue by improving content, design and flow. Point of contact for external vendors for proofing and rate negotiations.

Art Director at Kira Labs Inc.

Design, packaging and delivery of over 120 SKUs to market in national and international retailers. Responsibilities include branding, labeling and packaging for more than 100 proprietary products. In-house print advertising layout and design, product photography/retouch, web design and site maintenance. Coordinating large print runs (1+ million impressions) with vendors across the country.

Senior Designer at Vitacost.com

All proprietary product branding and packaging across various categories. Led inter-department meetings and coordinating promotional events with category managers. Website promotional design and site maintenance.

Art Director at Mad4Marketing

In-house designer for national and regional clients. Brand development, strategic thinking and developing advertising solutions. Creation of all digital media as well as traditional print and pre-press duties.