I am a creative media and production professional with experience in commercial campaigns, film production, videography, and digital content strategy. I am skilled in coordinating on-set operations, managing social media campaigns, and creating engaging visual content across film, entertainment, and social media marketing environments.

Vaishnavi Bala

I am a creative media and production professional with experience in commercial campaigns, film production, videography, and digital content strategy. I am skilled in coordinating on-set operations, managing social media campaigns, and creating engaging visual content across film, entertainment, and social media marketing environments.

Available to hire

I am a creative media and production professional with experience in commercial campaigns, film production, videography, and digital content strategy.

I am skilled in coordinating on-set operations, managing social media campaigns, and creating engaging visual content across film, entertainment, and social media marketing environments.

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Language

English
Fluent
Hindi
Intermediate
French
Beginner

Work Experience

Production Coordinator at Rack and Pinion
August 1, 2024 - April 1, 2025
Coordinated production for commercial campaigns including a Nintendo Switch spot featuring Maitrey Ramakrishnan, a Toronto Raptors campaign with BarBURRITO, and ads for the Canadian Football League. Assisted with on-set operations and production logistics for campaigns including Steam Whistle and Diaper Genie. Assisted the cinematography team on a feature film, contributing to camera builds, lens swaps, and maintaining efficient on-set camera operations and workflow. Managed social media content, scheduling, and website updates for York International while collaborating with different departments. Created promotional videos, reels, newsletters, and digital campaign materials. Updated event and resource information on the website and tracked engagement metrics to improve content strategy.
Videographer/ Photographer at Squid Media Studios
August 1, 2024 - April 1, 2025
Branded content for Squid Media, a digital media agency focused on creative video, influencer marketing, and audience engagement. Supported video production for campaigns designed to connect brands with their target audiences.
Lead International and Domestic Advertising Initiatives at Pink Elephant Pictures
May 1, 2024 - April 1, 2025
Led international and domestic advertising initiatives for Recruitment and Admissions; managed videography, photography, and content development for Asian Heritage Month, Indigenous History Month, Pride Month, and other significant occasions.
Video Editor - Internship at Finding Founders (OKOP Media LLC)
November 1, 2021 - November 1, 2022
Edited content for the Finding Founders YouTube and TikTok channels; contributed to videography and photography assets, supported camera builds and lens swaps, and maintained efficient on-set operations and workflows; supported social media and website updates.
Social Media Manager at The Granite Brewery
February 1, 2023 - December 1, 2023
Created video content that increased online engagement and event attendance.
Script Coverage Intern at Rain Management
May 1, 2022 - August 1, 2022
Evaluated screenplays, wrote script coverage, and participated in development meetings and industry calls, gaining insight into creative decision-making and production workflows.

Education

International Baccalaureate - High School at International Baccalaureate Program
January 11, 2030 - May 22, 2026
Bachelor of Fine Arts - Special Honours at York University, Toronto
January 11, 2030 - May 22, 2026
Education at The Aga Khan Academy, India
January 11, 2030 - May 22, 2026

Qualifications

DELF A2 certified
January 11, 2030 - May 22, 2026

Industry Experience

Media & Entertainment, Education