Valeria Mas Villar

Available to hire

Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Marketing Assistant at Universidad Peruana de Ciencias Aplicadas
February 1, 2022 - February 1, 2022
Brand marketing assistant responsible for planning and executing marketing campaigns, coordinating with sales and product teams, analyzing KPIs and performance metrics, designing lead nurturing strategies, launching new academic programs to increase brand visibility and engagement, managing digital marketing budgets, and providing actionable insights to optimize campaigns.
Commercial Intern
August 1, 2018 - August 1, 2018
Supported marketing efforts by increasing services and email marketing campaigns. Planned and optimized marketing campaigns in coordination with sales and product teams. Analyzed KPIs and performance metrics to improve digital campaign effectiveness. Designed lead nurturing strategies and optimized audiences segmentation. Launched new academic programs to increase brand visibility and engagement. Tracked KPIs and campaign performance.
Commercial Intern at Colectivo 23
January 1, 2018 - August 1, 2018
Increased service sales through lead management and email marketing campaigns. Planned and optimized marketing campaigns in coordination with sales and product teams. Analyzed KPIs and performance metrics to improve digital campaign effectiveness. Designed lead nurturing strategies and optimized audience segmentation. Launched new academic programs, increasing brand visibility and engagement. Managed digital strategies and marketing budget allocation. Analyzed campaign impact to provide actionable insights for optimization. Executed annual marketing campaigns aligned with budget objectives. Tracked KPIs, sales metrics, and digital campaign performance.

Education

Master's Degree in Customer Relationship Marketing (International, across 4 countries) at Universidad Privada del Norte
January 1, 2022 - January 1, 2024
Specialized Program in Growth Marketing at Laureate International Universities
January 1, 2024 - December 31, 2024
Specialized Course in Digital Marketing & New Business Models at Universidad Peruana de Ciencias Aplicadas
January 1, 2022 - December 31, 2022
Shopper Experience & Point of Sale Strategy (Specialized Course) at Universidad Peruana de Ciencias Aplicadas
January 1, 2022 - December 31, 2022
Bachelor's in Business Administration and Marketing at Universidad Privada del Norte
January 1, 2020 - January 1, 2025
Specialized Program in Growth Marketing at Laureate International Universities
January 1, 2024 - December 31, 2024
Product Analyst Brand at Universidad Privada del Norte
January 1, 2024 - December 31, 2024
Product Analyst Brand at Universidad Peruana de Ciencias Aplicadas
January 1, 2023 - December 31, 2023
Specialized Courses in Marketing & Content Strategy at Universidad Peruana de Ciencias Aplicadas
January 1, 2022 - December 31, 2022

Qualifications

Bachelor's Degree in Business Administration and Marketing
January 1, 2015 - January 1, 2019
Specialized Program in Sales Management & Strategic Planning
January 1, 2024 - December 31, 2024

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Other