Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven Web and CRO Analyst with 8+ years of experience optimizing customer journeys and increasing conversion rates across e-commerce and marketing channels. I specialize in identifying growth opportunities through web analytics, A/B testing, and user behavior insights to drive CRO. I excel at turning data into actionable experiments, collaborating with cross-functional teams, and building interactive dashboards that inform strategy and budget allocation. I also focus on data quality, implementing GA4/GTM tracking updates and ensuring robust attribution to maximize campaign efficiency.…I am a data-driven Web and CRO Analyst with 8+ years of experience optimizing customer journeys and increasing conversion rates across e-commerce and marketing channels. I specialize in identifying growth opportunities through web analytics, A/B testing, and user behavior insights to drive CRO. I excel at turning data into actionable experiments, collaborating with cross-functional teams, and building interactive dashboards that inform strategy and budget allocation. I also focus on data quality, implementing GA4/GTM tracking updates and ensuring robust attribution to maximize campaign efficiency.

Valeriya Panchenko

Data Analyst, Conversion Rate Optimization Expert, Data Visualizer





I am a data-driven Web and CRO Analyst with 8+ years of experience optimizing customer journeys and increasing conversion rates across e-commerce and marketing channels. I specialize in identifying growth opportunities through web analytics, A/B testing, and user behavior insights to drive CRO. I excel at turning data into actionable experiments, collaborating with cross-functional teams, and building interactive dashboards that inform strategy and budget allocation. I also focus on data quality, implementing GA4/GTM tracking updates and ensuring robust attribution to maximize campaign efficiency.…I am a data-driven Web and CRO Analyst with 8+ years of experience optimizing customer journeys and increasing conversion rates across e-commerce and marketing channels. I specialize in identifying growth opportunities through web analytics, A/B testing, and user behavior insights to drive CRO. I excel at turning data into actionable experiments, collaborating with cross-functional teams, and building interactive dashboards that inform strategy and budget allocation. I also focus on data quality, implementing GA4/GTM tracking updates and ensuring robust attribution to maximize campaign efficiency.

Available to hire

I am a data-driven Web and CRO Analyst with 8+ years of experience optimizing customer journeys and increasing conversion rates across e-commerce and marketing channels. I specialize in identifying growth opportunities through web analytics, A/B testing, and user behavior insights to drive CRO.

I excel at turning data into actionable experiments, collaborating with cross-functional teams, and building interactive dashboards that inform strategy and budget allocation. I also focus on data quality, implementing GA4/GTM tracking updates and ensuring robust attribution to maximize campaign efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Ukrainian

Fluent

Russian

Fluent

Work Experience

Senior E-commerce Analyst at Wiserbrand

November 1, 2021 - Present

Led the launch of a new marketing channel for NYC store (High-End Jewelry and Watches) in collaboration with developers and product teams, delivering a 15% uplift in sales within four months. Drove gross profit growth by 2x during a low season through a co-branded promotion with a third-party finance partner. Analyzed user behavior and conversion funnels across web, email, SMS, and paid traffic using heatmaps and session replays to identify drop-offs and UX issues. Managed the A/B testing roadmap, achieving CTR uplifts across key funnel steps (Category Page → Product Page +10%, Product Page → Cart +15%, Cart → Checkout +5%, Checkout +5%). Built interactive dashboards and reports combining multiple data sources and implemented data visualization best practices. Created a multi-channel attribution report to optimize marketing budget allocation and campaign efficiency. Improved data accuracy by updating GA4/GTM tracking and event validation.

Senior E-Commerce Analyst at Publicis Groupe

May 1, 2021 - August 31, 2021

Analyzed and improved media plans for an international pharmaceutical company; identified best performing ad formats on publishers and forecasted their effectiveness. Analyzed UX design and suggested solutions to increase conversion rate of credit card order forms by conducting A/B tests for a major European bank with 2.55 million clients.

Lead Analyst at Opinion Corp / PissedConsumer.com

January 1, 2019 - April 30, 2021

Improved user journey by combining UX analysis with internal data insights. Increased moderation speed by 24% by eliminating unnecessary manual actions. Optimised email campaigns, reducing excess sends and boosting open rate by 5%. Configured parameters for automated moderation algorithms, cutting moderation costs by 13%.