SOLD: Anti-gentrification campaign

SOLD is a critical design campaign that reframes gentrification as a visible act of purchase, erasure, and displacement. The title refers to the way cities, neighbourhoods, and cultural identity are gradually packaged and sold as products. Developed as a fictional public campaign, SOLD translates research on housing pressure, tourism, and urban transformation into a bold visual system. Through posters, street interventions, editorial pieces, and digital applications, the project uses repetition, protest aesthetics, and direct language to challenge narratives of “revitalisation” and expose the social cost of commodifying the city.