Next availability:
February 23, 2026
Senior UX Designer with over 15 years of experience specializing in user research, interaction design, leadership, and UX strategy across gaming, edTech, and software. Proven track record in leading products, multi-platform games, and DLCs, including Crusader Kings III’s highest-rated DLC (84% positive reviews, record-breaking sales). Working on those projects has given me the expertise in translating complex systems into intuitive experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Portuguese
Fluent
Work Experience
Senior UX/UI Designer Consultant at Dashy Studios
September 1, 2025 - February 20, 2026• Led user research initiatives, including user interviews and playtests, to inform product and design decisions - both for internal projects and external parties
• Improved their visual identity, designing new iconography, contributing to the updated website, and refining their official presentations to support internal stakeholders
• Facilitated problem-solving and brainstorming workshops, aligning cross-functional teams, and supporting ideation and decision-making
Lead UX Designer at Paradox Interactive
February 1, 2024 - August 31, 2025• Directed the UX strategy and Vision for Crusader Kings III's DLCs, including "Roads to Power", which achieved 84% positive Steam reviews, 78% player retention after release, and record-breaking sales
• Led and mentored a team of 2 junior and 1 senior designer, introducing weekly design critiques that supported their growth, assured consistency across projects, and enabled faster iteration
• Facilitated cross-functional workshops, aligning business goals and improving communication across different multi-disciplinary teams
• Partnered with User Research and Analytics teams to interpret player behavior and translate these insights into UX opportunities, and influence roadmaps
• Guided a junior designer on the redesign of CKIII's tutorial, rethinking content and structure to improve the first-time experience and reduce early churn
Senior UX Designer at Paradox Interactive
January 2, 2023 - January 31, 2024• Responsible for the UX work on several Crusader Kings III DLCs, including the well-received "Tours and Tournaments", rethinking how complex features could be made more accessible to different types of players.
• Acted as a UX advocate within the team, translating insights from User Research and Analytics into design decisions.
Senior UX Designer at Rovio Entertainment
September 1, 2021 - January 1, 2023• Created user flows, wireframes, and prototypes for mobile, PC, and cross-platform games, both in early concepts and close to release.
• Worked with international teams in Sweden, Finland, and Canada, offering hands-on UX work and guidance through competitor analysis, UX reviews, and remote workshop facilitation to identify opportunities, improve usability, and inform design direction.
Senior UX Designer at Parados Interactive
December 3, 2018 - August 31, 2021• Created user flows, wireframes, and prototypes for several games, such as Stellaris’ Nemesis DLC, balancing its complex features to accommodate experienced, less experienced and returning players.
• Cooperated with the design, development, and user research teams by coordinating communication between departments, guiding research questions, and actively participating in user tests to ensure that our decisions reflected both user needs and Studio objectives.
• Contributed to additional projects, including Imperator, Europa Universalis IV, and unannounced titles.
UX/UI Design Team Lead at Joy Street
February 1, 2018 - November 12, 2021• Led a small team of designers and artists, while remaining hands-on in a fast-paced edTech startup, delivering UX and UI work for gamified platforms, social learning tools, dashboards, educational apps, and serious games
• Owned the entire design process, including user research planning and execution, workshop facilitation with stakeholders and clients, wireframing, and prototyping.
• Designed UIs, flat illustrations, and animations to support all platforms.
Education
Bachelor's Degree, Graphic Design at Universidade Federal de Pernambuco
March 1, 2000 - March 3, 2004Focus: Typography, layout, color theory, branding, visual language analysis
Master of Science (MSc), Digital Artifacts at Universidade Federal de Pernambuco
August 1, 2012 - August 1, 2014Thesis: Design methodology for character design in digital games education
Qualifications
Industry Experience
Gaming, Education, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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