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Hi, I’m Victoria Okoroji, a Product Marketing Manager with 6+ years of launching and scaling Web3 products in both early-stage and post-MVP environments. I excel at messaging, positioning, GTM strategy, onboarding optimization, and driving feature adoption to unlock activation and strong growth. I also bring hands-on experience in AI workflow design and live facilitation, delivering workshops that take non-technical professionals from zero to published AI outputs in under 90 minutes. I thrive when collaborating with product, design, and engineering teams to build education content, partner campaigns, and scalable adoption programs.…Hi, I’m Victoria Okoroji, a Product Marketing Manager with 6+ years of launching and scaling Web3 products in both early-stage and post-MVP environments. I excel at messaging, positioning, GTM strategy, onboarding optimization, and driving feature adoption to unlock activation and strong growth. I also bring hands-on experience in AI workflow design and live facilitation, delivering workshops that take non-technical professionals from zero to published AI outputs in under 90 minutes. I thrive when collaborating with product, design, and engineering teams to build education content, partner campaigns, and scalable adoption programs.

Victoria Okoroji

Product Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I’m Victoria Okoroji, a Product Marketing Manager with 6+ years of launching and scaling Web3 products in both early-stage and post-MVP environments. I excel at messaging, positioning, GTM strategy, onboarding optimization, and driving feature adoption to unlock activation and strong growth. I also bring hands-on experience in AI workflow design and live facilitation, delivering workshops that take non-technical professionals from zero to published AI outputs in under 90 minutes. I thrive when collaborating with product, design, and engineering teams to build education content, partner campaigns, and scalable adoption programs.…Hi, I’m Victoria Okoroji, a Product Marketing Manager with 6+ years of launching and scaling Web3 products in both early-stage and post-MVP environments. I excel at messaging, positioning, GTM strategy, onboarding optimization, and driving feature adoption to unlock activation and strong growth. I also bring hands-on experience in AI workflow design and live facilitation, delivering workshops that take non-technical professionals from zero to published AI outputs in under 90 minutes. I thrive when collaborating with product, design, and engineering teams to build education content, partner campaigns, and scalable adoption programs.

Available to hire

Hi, I’m Victoria Okoroji, a Product Marketing Manager with 6+ years of launching and scaling Web3 products in both early-stage and post-MVP environments. I excel at messaging, positioning, GTM strategy, onboarding optimization, and driving feature adoption to unlock activation and strong growth.

I also bring hands-on experience in AI workflow design and live facilitation, delivering workshops that take non-technical professionals from zero to published AI outputs in under 90 minutes. I thrive when collaborating with product, design, and engineering teams to build education content, partner campaigns, and scalable adoption programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Marketing Manager at Gamic

December 1, 2021 - April 1, 2025

Co-led go-to-market strategy and feature adoption for multiple product releases, aligning messaging across in-app flows, community, and partner channels. Partnered with product and engineering teams to design onboarding journeys and in-app education, improving activation and retention. Translated complex Web3 mechanics into clear value propositions through blogs, tutorials, FAQs, and onboarding campaigns. Built gamified engagement and referral loops to increase feature usage and drive 22% MoM retention growth. Co-managed product launches with partner campaigns embedding into product experiences and contributing 40%+ of new user acquisition. Created product education content across blogs, videos, and community channels, scaling the content library to 500+ assets.

Product Marketing Manager at Threshold

September 1, 2021 - October 1, 2021

Owned messaging and positioning for institutional MPC wallet in an infrastructure startup, refining ICP and value propositions with founders. Developed landing pages, product narratives, and outbound materials to validate PMF and generate enterprise interest. Launched early GTM campaigns that increased site traffic and improved social engagement, while gathering feedback from prospects to enhance product messaging and onboarding documentation.

Product Education & Community Marketing Partner at OKX Africa

August 1, 2020 - April 1, 2021

Led product education initiatives to onboard first-time crypto traders and reduce friction in exchange onboarding. Delivered workshops and tutorials focusing on trading features, security, and platform usage. Partnered with local communities to increase trust and accelerate adoption of exchange products. Collected user feedback to improve onboarding flows and educational content.

Community & Program Lead at ValuCop Global

January 1, 2019 - September 1, 2025

Designed learning programs and career paths aligned with industry skills in blockchain and emerging tech. Built mentorship frameworks and project-based learning to improve job readiness and placement outcomes. Partnered with ecosystem companies to deliver sponsored programs and employer-facing talent pipelines. Mentored early-stage teams on product-market fit, positioning, and go-to-market strategy.

Product Marketing Manager at Thresh0ld

September 1, 2021 - October 1, 2021

Owned messaging and positioning for institutional MPC wallet infrastructure; refined ICP and value propositions with founders. Built landing pages, product narratives, and outbound materials to validate PMF and generate enterprise interest. Launched GTM campaigns delivering 10% traffic growth and 80% uplift in social engagement.

Founder & Community Program Lead at Valucop Global

January 1, 2019 - Present

Designed learning programs and career pathways for African professionals in blockchain and emerging tech. Built mentorship frameworks and project-based learning to improve job readiness and placement outcomes. Designed and delivered a live AI workshop for NGO professionals — participants went from zero AI experience to a published landing page, campaign video with voiceover, content repurposing system, and automated workflow within 90 minutes, using only free tools. Developed a 5-workflow AI resource guide for the Nigerian NGO sector; session published on YouTube as a public resource.