Vanessa Dempsey

Develop and deliver the APAC Digital Strategy and manage all digital marketing activities across NZ & AU. Lead a team of 4 across New Plymouth, Auckland and Melbourne to deliver results in line with the digital strategy. Manage, maintain and scale digital tools and systems: CMS (Magnolia/e-Service), CRM (Dynamics365), LMS (Coassemble) as well as all locally deployed apps via AppStores. Lead the creation of digital content to support product launches, brand campaigns, social media campaigns etc. Track online presence and engagement using survey, NPS, social, and performance metrics. Evaluate insights from tools like Semrush to elevate SEO rankings and deliver a customised user experience. Responsible for the development and implementation of social media strategy across ANZ, including scheduling and revision of content (Iconosquare), Platforms included YouTube, Instagram, Facebook, LinkedIn and Viva. Manage the integration and growth strategy for localised PIM and DAM within the global

Develop NZ marketing strategy and execute branding. Led the company's global corporate rebrand in 2015. Managed corporate sponsorships of industry events. Responsible for the development and distribution of marketing collateral to support sales strategy. Designed, built and managed the e-learning LMS portal, including rapid authoring of content and training tools. Built and launched new localised website in 2020. Managed partner accounts, user access and CMS content. Responsible for creating and maintaining the online product offer (PIM) and e-catalogue within the CMS.

Key Account Management – build client, customer, and community for long-term business growth. Data analysis and development of strategic business reports used for management meetings. Recommend operational improvements based on performance tracking and analysis. Perform competitor bench marking analysis and identify savings opportunities and potential product enhancements. Admin support to sales and marketing teams.