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I am a Marketing Technology Specialist with a proven track record in delivering digital strategies across APAC, leading a remote team, and harmonizing global B2B tools with local growth plans. I live for the Marketing Roadmap, turning customer insights into multi-channel campaigns that blend creativity with impact, and I communicate through storytelling to deliver premium digital experiences. I love collaborating, teaching, and continually learning—whether driving brand strategy, product launches, integrations, or automation—and I'm excited to share my experience and connect with other passionate professionals.…I am a Marketing Technology Specialist with a proven track record in delivering digital strategies across APAC, leading a remote team, and harmonizing global B2B tools with local growth plans. I live for the Marketing Roadmap, turning customer insights into multi-channel campaigns that blend creativity with impact, and I communicate through storytelling to deliver premium digital experiences. I love collaborating, teaching, and continually learning—whether driving brand strategy, product launches, integrations, or automation—and I'm excited to share my experience and connect with other passionate professionals.

Vanessa Dempsey

Digital Marketer, Content Creator, Copywriter, +7

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I am a Marketing Technology Specialist with a proven track record in delivering digital strategies across APAC, leading a remote team, and harmonizing global B2B tools with local growth plans. I live for the Marketing Roadmap, turning customer insights into multi-channel campaigns that blend creativity with impact, and I communicate through storytelling to deliver premium digital experiences. I love collaborating, teaching, and continually learning—whether driving brand strategy, product launches, integrations, or automation—and I'm excited to share my experience and connect with other passionate professionals.…I am a Marketing Technology Specialist with a proven track record in delivering digital strategies across APAC, leading a remote team, and harmonizing global B2B tools with local growth plans. I live for the Marketing Roadmap, turning customer insights into multi-channel campaigns that blend creativity with impact, and I communicate through storytelling to deliver premium digital experiences. I love collaborating, teaching, and continually learning—whether driving brand strategy, product launches, integrations, or automation—and I'm excited to share my experience and connect with other passionate professionals.

Available to hire

I am a Marketing Technology Specialist with a proven track record in delivering digital strategies across APAC, leading a remote team, and harmonizing global B2B tools with local growth plans. I live for the Marketing Roadmap, turning customer insights into multi-channel campaigns that blend creativity with impact, and I communicate through storytelling to deliver premium digital experiences. I love collaborating, teaching, and continually learning—whether driving brand strategy, product launches, integrations, or automation—and I’m excited to share my experience and connect with other passionate professionals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Māori

Beginner

Spanish; Castilian

Beginner

Japanese

Beginner

Work Experience

Digital Marketing Manager Australia & New Zealand at Nexans

January 1, 2020 - June 1, 2025

Develop and deliver the APAC Digital Strategy and manage all digital marketing activities across NZ & AU. Lead a team of 4 across New Plymouth, Auckland and Melbourne to deliver results in line with the digital strategy. Manage, maintain and scale digital tools and systems: CMS (Magnolia/e-Service), CRM (Dynamics365), LMS (Coassemble) as well as all locally deployed apps via AppStores. Lead the creation of digital content to support product launches, brand campaigns, social media campaigns etc. Track online presence and engagement using survey, NPS, social, and performance metrics. Evaluate insights from tools like Semrush to elevate SEO rankings and deliver a customised user experience. Responsible for the development and implementation of social media strategy across ANZ, including scheduling and revision of content (Iconosquare), Platforms included YouTube, Instagram, Facebook, LinkedIn and Viva. Manage the integration and growth strategy for localised PIM and DAM within the global

Marketing Communications Manager NZ at Nexans New Zealand Ltd

August 1, 2014 - January 1, 2020

Develop NZ marketing strategy and execute branding. Led the company's global corporate rebrand in 2015. Managed corporate sponsorships of industry events. Responsible for the development and distribution of marketing collateral to support sales strategy. Designed, built and managed the e-learning LMS portal, including rapid authoring of content and training tools. Built and launched new localised website in 2020. Managed partner accounts, user access and CMS content. Responsible for creating and maintaining the online product offer (PIM) and e-catalogue within the CMS.

PROJECT COORDINATOR & MARKET ANALYST (INDUSTRY/RENEWABLES) at Nexans Olex New Zealand

February 1, 2009 - August 1, 2014

Key Account Management – build client, customer, and community for long-term business growth. Data analysis and development of strategic business reports used for management meetings. Recommend operational improvements based on performance tracking and analysis. Perform competitor bench marking analysis and identify savings opportunities and potential product enhancements. Admin support to sales and marketing teams.

DESIGN MANAGER at E-Blended Learning Solutions Ltd

May 1, 2006 - December 1, 2008

Lead the Design Team in development and execution of e-learning & blended learning projects. Scope included instructional design, interactive and graphic design, and programming skills. Managed key project milestones and workflow with clients and team to achieve success. Reviewed the financial aspects of product development, budgets, expenditures and R&D appropriations. Key advisor to CEO on e-learning strategy and implementation. Define clear learning objectives, outcomes and manage workflow across multiple teams for execution. Responsible for the performance and development of my 14 direct reports.

CURRICULUM 2IC / ASSISTANT MANAGER at Practical Education Institute Ltd.

June 1, 2005 - April 1, 2006

Support the Curriculum Manager and team (17) in the development of hardcopy and online material. Coordinate and support the team's workflow, deadlines and individual project responsibilities. Writing, editing, and approvals prior to publishing. Continue to oversee the development of Multimedia project and team.

MULTIMEDIA TEAM LEADER / WRITER EDITOR at Practical Education Institute Ltd.

August 1, 2004 - May 1, 2006

Directed software design, development and packaging focused on client needs. Worked effectively with design teams to ensure software solutions elevated client/user experience. Rapid authoring (via Lectora CMS) of online and multimedia content to NZ Unit Standards. Assessed training needs through surveys, interviews, focus groups and consultation with managers, all in accordance with NZQA standards.

RECRUITER / FIELD ASSISTANT at Focus Research / Needscope International

May 1, 1999 - May 1, 2004

Assisted in the research, analysis and presentation of qualitative market data, mostly FMCG brands. Worked closely with clients to record needs analysis and provide effective marketing support to Project Managers. Collating research data from focus groups, interviews, and transcripts.