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With over a decade of experience building relationships with brands, managing projects, and clients across Asia in the F&B, Retail, Events & Entertainment, Finance, and Hospitality industries; my curiosity is fueled by daily trends, topics, and experiences. This makes me the go-to person for creative yet strategic business solutions. I specialize in managing large-scale IP events, talent and KOL management, sales, partnerships, and digital marketing strategies. I am passionate about content creation, food photography, cooking, travelling, yoga, and long-distance running.…With over a decade of experience building relationships with brands, managing projects, and clients across Asia in the F&B, Retail, Events & Entertainment, Finance, and Hospitality industries; my curiosity is fueled by daily trends, topics, and experiences. This makes me the go-to person for creative yet strategic business solutions. I specialize in managing large-scale IP events, talent and KOL management, sales, partnerships, and digital marketing strategies. I am passionate about content creation, food photography, cooking, travelling, yoga, and long-distance running.

Vanessa Tan

Project Manager, Brand Strategist, Content Creator, +5

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With over a decade of experience building relationships with brands, managing projects, and clients across Asia in the F&B, Retail, Events & Entertainment, Finance, and Hospitality industries; my curiosity is fueled by daily trends, topics, and experiences. This makes me the go-to person for creative yet strategic business solutions. I specialize in managing large-scale IP events, talent and KOL management, sales, partnerships, and digital marketing strategies. I am passionate about content creation, food photography, cooking, travelling, yoga, and long-distance running.…With over a decade of experience building relationships with brands, managing projects, and clients across Asia in the F&B, Retail, Events & Entertainment, Finance, and Hospitality industries; my curiosity is fueled by daily trends, topics, and experiences. This makes me the go-to person for creative yet strategic business solutions. I specialize in managing large-scale IP events, talent and KOL management, sales, partnerships, and digital marketing strategies. I am passionate about content creation, food photography, cooking, travelling, yoga, and long-distance running.

Available to hire

With over a decade of experience building relationships with brands, managing projects, and clients across Asia in the F&B, Retail, Events & Entertainment, Finance, and Hospitality industries; my curiosity is fueled by daily trends, topics, and experiences. This makes me the go-to person for creative yet strategic business solutions.

I specialize in managing large-scale IP events, talent and KOL management, sales, partnerships, and digital marketing strategies. I am passionate about content creation, food photography, cooking, travelling, yoga, and long-distance running.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Deputy Manager, Corporate & Event Sales at Sentosa Development Corporation

April 30, 2025 - September 1, 2025

Acquired, led, and managed the largest prize pool #HuntTheMouse event for Sentosa ($100,000 cash prizes). Marketed Sentosa as a destination of choice to potential event organizers in line with Ministry of Trade & Industry Singapore’s objectives. Led entertainment, music festivals, and events in the Corporate & Event Sales team. Evaluated world class event proposals, strategies, plans, and budgets. Collaborated with island partners and key stakeholders across government organizations such as STB and MTI. Managed and monitored procurement paperwork and processes.

DEPUTY MANAGER, CORPORATE & EVENT SALES at Sentosa Development Corporation

April 30, 2025 - September 1, 2025

Acquired, led, and managed the largest prize pool #HuntTheMouse event for Sentosa ($100,000 cash prizes). Marketed Sentosa as a preferred destination for event organizers aligned with Ministry of Trade & Industry, Singapore’s objectives. Led entertainment, music festivals, and events in the corporate and event sales team. Evaluated world class event proposals and collaborated with island partners and government stakeholders including STB and MTI.

Senior Account Manager at LOKi Agency

November 30, 2024 - September 1, 2025

Kicked off the first HOKA store in Southeast Asia & Singapore in 2024, managing digital and social media accounts and content plans. Led key accounts including HOKA, Woodlands Health, and Rysense with a team of 4. Planned, developed, and managed clients’ digital marketing strategies and budget plans. Responsible for account management, vendor management, social media, talent and influencer management.

SENIOR ACCOUNT MANAGER at LOKi Agency

November 30, 2024 - September 1, 2025

Kicked off the first HOKA store in Southeast Asia & Singapore in 2024, managing digital and social media accounts and content plans. Led key accounts including HOKA, Woodlands Health, and Rysense in Singapore with a team of 4. Planned, developed, and managed clients' digital marketing strategies and budgets, overseeing account management, vendor management, social media, talent and influencer management.

Business Development Manager at Partipost

March 31, 2024 - September 1, 2025

Acquired new brand clients, including JD Sports, Glico Asia, IHG Hotels & Resorts, Vertical Institute, Mondrian Singapore, OPPO, and The Providore Group, driving revenue growth in Singapore. Planned and conceptualized social, KOL, and KOC marketing plans for clients across various social media channels and offered MarTech solutions to meet brand KPIs. Managed digital marketing budgets for clients in Southeast Asia. Managed talent/KOL for brand clients and drove partnerships and collaborations between brands and Partipost.

BUSINESS DEVELOPMENT MANAGER at Partipost

March 31, 2024 - September 1, 2025

Acquired key brand clients including JD Sports, Glico Asia, IHG Hotels & Resorts, Vertical Institute, Mondrian Singapore, OPPO, and The Providore Group, driving revenue growth for the Singapore unit. Planned and conceptualized social, KOL & KOC marketing plans across multiple social media platforms. Managed digital marketing budgets and talent management for Southeast Asia clients, driving brand partnerships and collaborations.

Strategy Lead at First Wave Agency

June 30, 2022 - September 1, 2025

Launched the first in-house mobile application and campaign 'Monopoly Explore! SG' and spearheaded sales and partnerships. Acquired and led the offline PR launch event for voco Orchard Singapore, an Intercontinental Hotel Group property. Led market analysis with brands for the first Play-to-earn Metaverse catered for B2C marketing. Oversaw brand partnerships in Singapore and led new business partnerships and team process structuring. Developed KPIs for the partnership team of 4 and developed business and revenue models for digital, metaverse, and IP products. Part of the founding team for Digital & Special Projects.

STRATEGY LEAD at First Wave Agency

June 30, 2022 - September 1, 2025

Launched the first in-house mobile application and campaign ‘Monopoly Explore! SG’ and spearheaded sales and partnerships. Led offline PR launch event for voco Orchard, an Intercontinental Hotel Group hotel. Conducted market analysis for B2C marketing in the Play-to-earn Metaverse. Oversaw brand partnerships, developed new business partnerships and structured team processes. Set KPIs and strategized business and revenue models for digital, metaverse, and IP products.

Assistant Manager, Campaigns at Invade

August 31, 2020 - September 1, 2025

Spearheaded the first digital campaign in Invade and was appointed project lead of IP events including Artbox Singapore & Malaysia and Shilin Singapore night market. Developed brand growth plans and strategic partnerships for IPs. Forecasted, managed budgets for IP event brands, and oversaw project KPIs. Pitched and managed venue sponsors and brand partners across Singapore, Malaysia, Thailand, Taiwan, and Hong Kong.

ASSISTANT MANAGER, CAMPAIGNS at Invade

August 31, 2020 - September 1, 2025

Spearheaded the first digital campaign at Invade and served as Project Lead for IP events including Artbox Singapore & Malaysia and Shilin Singapore. Developed brand growth plans and strategic partnerships, managed budgets and project KPIs. Pitched and managed venue sponsors and brand partners across Singapore, Malaysia, Thailand, Taiwan, and Hong Kong.

Senior Executive, Strategy at Invade

January 31, 2020 - September 1, 2025

Awarded Singapore Tourism Board's Marketing Innovation Programme for Artbox Singapore 2019. Successfully launched the largest edition of Artbox Singapore, coordinating regional artists, musicians, KOLs, and SME businesses from Malaysia and Thailand. Acquired key accounts such as Enterprise Singapore. Appointed project manager for IP events with responsibilities including pitching, project management, account servicing, developing and conceptualizing themes, container structures, forecast budgeting, and managing venue and corporate partners.

SENIOR EXECUTIVE, STRATEGY at Invade

January 31, 2020 - September 1, 2025

Awarded Singapore Tourism Board's Marketing Innovation Programme for Artbox Singapore 2019. Successfully launched the largest edition of Artbox Singapore, coordinating regional artists and KOLs. Acquired key accounts and managed pitching, account servicing, budgeting, and project management for IP events in Singapore and Malaysia.

Executive, Strategy at Invade

April 30, 2019 - September 1, 2025

Acquired key accounts including DBS Bank, National Gallery Singapore, NAFA, and Standard Chartered Bank Singapore during 2017-2018. Handled project management and account servicing, budget management, vendor sourcing and management. Coordinated project deliverables across team departments to meet brand ROIs.

EXECUTIVE, STRATEGY at Invade

April 30, 2019 - September 1, 2025

Acquired key accounts such as DBS Bank, National Gallery Singapore, NAFA, and Standard Chartered Bank Singapore. Handled project management and account servicing, budgeting and vendor management. Coordinated deliverables across teams to meet brand ROIs.

Project Executive, NYAA & UG Camp Challenge at NYAA & UG Camp Challenge

August 31, 2016 - September 1, 2025

Led and created NYAA & Uniformed Group category programs. Planned and handled account management of educational programs and activities for clients. Expanded leads and built strong client relationships. Managed CRM software for client data and handled proposal, quotation preparation, client pitching, negotiation, and account servicing.

PROJECT EXECUTIVE, NYAA & UG Camp Challenge

August 31, 2016 - September 1, 2025

Led and created NYAA & Uniformed Group category. Planned and handled account management of educational programmes and activities for clients. Expanded leads and built strong client relationships. Managed preparation of proposals, quotations, pitching, negotiating, and account servicing.

Event Secretariat at SPRING Singapore (now Enterprise Singapore)

March 31, 2015 - September 1, 2025

Assisted event planning and execution of the 7th Business Excellence Global Conference 2015. Supported marketing team with event administration, costing, liaising with VIPs and attendees, and event execution.

EVENT SECRETARIAT at SPRING Singapore (currently Enterprise Singapore)

March 31, 2015 - September 1, 2025

Assisted with event planning and execution of the 7th Business Excellence Global Conference 2015 including administration, costing, liaison with VIPs and attendees.