Available to hire
Senior Graphic Designer & Creative Lead with 15+ years of experience driving brand, marketing, and digital design across SaaS, fintech, B2B, and consumer sectors. I blend creativity with business strategy to deliver clear, scalable, and high-impact brand experiences. Experienced across agency and in-house teams, I’ve led designers, improved delivery efficiency by 40%, and executed 100+ multi-channel projects. Strong expertise in brand systems, UX/UI, design systems, and sales enablement, with hands-on use of AI tools to accelerate ideation and execution. Passionate about building future-ready, business-driven design functions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Sr. Brand Designer - Marketing Team at rSTAR Technologies
January 1, 2024 - PresentLead design projects from concept to launch, including branding, digital platforms, and marketing collateral. Collaborated with cross-functional teams to ensure visual consistency across product and brand marketing. Defined brand narratives and style guides to enhance brand positioning and value. Designed user-centric creative solutions for a diverse range of mediums. Oversaw creative team's work to deliver high-quality, on-brand designs.
Creative Director – Team Lead at Cab Experiences
January 1, 2024 - July 29, 2025Directed a team of 8 designers, fostering a creative and collaborative environment. Researched target audience to tailor design and content for optimal engagement. Coordinated with marketing and operations teams to produce innovative creative work. Conducted brainstorming and creative sessions for idea generation.
Associate Creative Director at Akkado
December 1, 2017 - July 29, 2025Created and upheld brand guidelines for uniform visual identity across marketing channels. Mentored a team of 5 designers to ensure design excellence. Translated client requirements into visually appealing and user-friendly designs. Managed multiple projects, ensuring they met deadlines and budgets while maintaining high quality.
Associate Creative Director at Milestone Brandcome
March 1, 2017 - July 29, 2025Designed event logos, brand identities, brochures, and various print/digital communications. Consulted with teams to understand client needs and communication goals. Created illustrations, mockups, and designs to reflect the desired theme and tone of communications.
Sr. Art Director - 2d Head at Salt Experiential Marketing
February 1, 2016 - July 29, 2025Ensured quality control and performance evaluation of creative staff and projects. Built and maintained client relationships, delivering services that met the timelines. Oversaw the creative process for project execution and delivery.
Sr. Art Director at Bates Chi & Sercon - Ogilvy Group
December 1, 2014 - July 29, 2025Sr. Brand Designer - Marketing Team at rSTAR Technologies
January 1, 2024 - PresentDirected a team of 8 designers; researched target audience to tailor design and content for optimal engagement; coordinated with marketing and operations teams to produce innovative creative work; conducted brainstorming sessions for idea generation; created and upheld brand guidelines for uniform visual identity across marketing channels; mentored a team of 5 designers to ensure design excellence; translated client requirements into visually appealing and user-friendly designs; managed multiple projects, ensuring deadlines and budgets while maintaining high quality.
Creative Director – Team lead at Cab Experiences
January 1, 2024 - September 25, 2025Directed creative direction and team leadership; researched audience and market needs to tailor campaigns; collaborated with marketing and operations to deliver innovative creative work; led brainstorming sessions and ensured brand consistency across channels; defined and enforced brand guidelines; oversaw project delivery within timelines and budgets.
Associate Creative Director at Akkado
December 1, 2017 - September 25, 2025Designed event logos, brand identities, brochures, and various print/digital communications; consulted with teams to understand client needs and communication goals; created illustrations, mockups, and designs reflecting the desired theme and tone.
Associate Creative Director at Milestone Brandcome
March 1, 2017 - September 25, 2025Ensured quality control and performance evaluation of creative staff and projects; built and maintained client relationships, delivering services that met timelines; oversaw the creative process for project execution and delivery.
Sr. Art Director - 2D Head at Salt Experiential Marketing
February 1, 2016 - September 25, 2025Led art direction for experiential marketing campaigns; contributed to concept development, visual storytelling, and execution across events and activations; collaborated with cross-functional teams to ensure immersive, on-brand experiences.
Sr. Art Director at Bates Chi & Sercon - Ogilvy Group
December 1, 2014 - September 25, 2025Directed art and visual design for campaigns within a leading agency; oversaw creation of print/digital assets, ensuring high-quality, on-brand deliverables aligned with client goals.
Sr. Brand Designer - Marketing Team at rSTAR Technologies
January 1, 2024 - PresentCreative Director – Team Lead at Cab Experiences
January 31, 2024 - September 25, 2025Directed a team of 8 designers, fostering a creative and collaborative environment. Researched target audience to tailor design and content for optimal engagement. Coordinated with marketing and operations teams to produce innovative creative work. Conducted brainstorming and creative sessions for idea generation. Created and upheld brand guidelines for uniform visual identity across marketing channels. Mentored a team of 5 designers to ensure design excellence. Translated client requirements into visually appealing and user-friendly designs. Managed multiple projects, ensuring they met deadlines and budgets while maintaining high quality.
Associate Creative Director at Akkado
December 31, 2017 - September 25, 2025Designed event logos, brand identities, brochures, and various print/digital communications. Consulted with teams to understand client needs and communication goals. Created illustrations, mockups, and designs to reflect the desired theme and tone of communications.
Associate Creative Director at Milestone Brandcome
March 31, 2017 - September 25, 2025Ensured quality control and performance evaluation of creative staff and projects. Built and maintained client relationships, delivering services that met the timelines. Oversaw the creative process for project execution and delivery.
Sr. Art Director - 2d Head at Salt Experiential Marketing
February 29, 2016 - September 25, 2025Led art direction for experiential marketing campaigns, overseeing 2D design work and visual storytelling across events and activations.
Sr. Art Director at Bates Chi & Sercon - Ogilvy Group
December 31, 2014 - September 25, 2025Directed creative output for major campaigns, providing art direction across print/digital materials and ensuring alignment with brand strategy.
Senior Brand Designer – Marketing & SaaS at rSTAR Technologies
January 1, 2024 - PresentLeading brand design initiatives for SaaS and enterprise marketing campaigns. Presentations and refreshed visual identity increased engagement by 30%. Developed and implemented scalable design systems, improving design-to-development handoff efficiency by 25%. Partnered with product, marketing, and growth teams to deliver integrated UI/UX and marketing assets that improved campaign conversion rates. Supported global marketing initiatives in a remote-first, cross-functional environment.
Creative Director / Creative Lead at CAB Experiences
December 1, 2017 - January 1, 2024Directed and mentored a team of 8 designers, improving project delivery timelines by 40% while maintaining creative quality across 100+ campaigns. Created and enforced comprehensive brand guidelines, ensuring consistency across digital, print, and experiential channels. Led high-visibility event branding and marketing campaigns for Google, YouTube, BMW, and Oracle, reaching audiences of 50,000+. Collaborated with client strategy and marketing teams to develop customized B2B and B2C creative solutions, increasing client engagement by 20%. Achieved a 70% promotion and retention rate through structured mentoring and performance development.
Associate Creative Director at Milestone Brandcom
February 1, 2016 - March 1, 2017Led 2D design direction for experiential and digital campaigns. Increased audience engagement by 35% through innovative storytelling and visual communication.
Senior Art Director (2D Design) at Salt Experiential Marketing
December 1, 2014 - February 1, 2016Led senior-level design execution across experiential, print, and digital media. Delivered brand-consistent creative assets for large-scale marketing campaigns.
Senior Art Director at Bates Chi & Partners / Sercon – Ogilvy Group
September 1, 2005 - December 1, 2014Led senior-level design across brand campaigns, advertising, and visual identity systems for multiple high-profile clients within the Ogilvy network.
Senior Brand Designer – Marketing & SaaS at STAR Technologies
January 1, 2024 - PresentLeading brand design initiatives for SaaS and enterprise marketing campaigns. Presented designs that increased engagement by 30% through refreshed visual identity. Developed and implemented scalable design systems, improving design-to-development handoff efficiency by 25%. Partnering with product, marketing, and growth teams to deliver integrated UI/UX and marketing assets that improved campaign conversion rates. Supporting global marketing initiatives in a remote-first, cross-functional environment.
Education
BCom at IEC University
January 1, 2016 - December 31, 2019BCom at IEC University
January 1, 2016 - January 1, 2019Diploma in 2D & 3D Graphic & Animation at CABA Innovative
January 11, 2030 - September 25, 2025Bachelor of Commerce (BCom) at IEC University
January 1, 2016 - January 1, 2019Diploma in 2D & 3D Graphic & Animation at CABA Innovative
January 11, 2030 - September 25, 2025Bachelor of Commerce (B.Com) at IEC University
January 1, 2016 - December 31, 2019Diploma in 2D & 3D Graphics & Animation at CABA Innovative
January 11, 2030 - December 31, 2025Bachelor of Commerce (B.Com) at IEC University
January 1, 2016 - December 31, 2019Diploma in 2D & 3D Graphics & Animation at CABA Innovative
January 11, 2030 - January 25, 2026Qualifications
Ux Design Fundamentals
January 11, 2030 - July 29, 2025Visual Elements of User Interface Design
January 11, 2030 - July 29, 2025Art Director, Graphic Designer
January 11, 2030 - July 29, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 29, 2025Event Management
January 11, 2030 - July 29, 2025Brand Identity and Strategy
January 11, 2030 - July 29, 2025Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
January 11, 2030 - July 29, 2025Ux Design Fundamentals
January 11, 2030 - September 25, 2025Visual Elements of User Interface Design
January 11, 2030 - September 25, 2025Art Director, Graphic Designer
January 11, 2030 - September 25, 2025Fundamentals of Digital Marketing
January 11, 2030 - September 25, 2025Event Management
January 11, 2030 - September 25, 2025Brand Identity and Strategy Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
January 11, 2030 - September 25, 2025Ux Design Fundamentals
January 11, 2030 - September 25, 2025Visual Elements of User Interface Design
January 11, 2030 - September 25, 2025Fundamentals of Digital Marketing
January 11, 2030 - September 25, 2025Event Management
January 11, 2030 - September 25, 2025Brand Identity and Strategy
January 11, 2030 - September 25, 2025UX Design Fundamentals
January 11, 2030 - December 31, 2025Visual Elements of User Interface Design
January 11, 2030 - December 31, 2025Fundamentals of Digital Marketing
January 11, 2030 - December 31, 2025Brand Identity & Strategy
January 11, 2030 - December 31, 2025Integrated Marketing Communications
January 11, 2030 - December 31, 2025UX Design Fundamentals
January 11, 2030 - January 25, 2026Visual Elements of User Interface Design
January 11, 2030 - January 25, 2026Fundamentals of Digital Marketing
January 11, 2030 - January 25, 2026Brand Identity & Strategy
January 11, 2030 - January 25, 2026Integrated Marketing Communications
January 11, 2030 - January 25, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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