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Marketing automation consultant with 6 years of experience building customer journeys, lifecycle programs, and multi-channel campaigns. Skilled at designing and optimizing automation in platforms like Adobe Marketo and HubSpot, integrated with Salesforce CRM, Dynamics, and GA4 for end-to-end campaign tracking and attribution insights. Strong background in email, SMS, and digital campaign orchestration, A/B testing, analytics dashboards, and compliance. Comfortable translating marketing goals into technical workflows and collaborating with IT, creative, and sales teams to deliver programs that drive acquisition, retention, and revenue growth. Currently expanding expertise into Salesforce Marketing Cloud (Journey Builder, Automation Studio).…Marketing automation consultant with 6 years of experience building customer journeys, lifecycle programs, and multi-channel campaigns. Skilled at designing and optimizing automation in platforms like Adobe Marketo and HubSpot, integrated with Salesforce CRM, Dynamics, and GA4 for end-to-end campaign tracking and attribution insights. Strong background in email, SMS, and digital campaign orchestration, A/B testing, analytics dashboards, and compliance. Comfortable translating marketing goals into technical workflows and collaborating with IT, creative, and sales teams to deliver programs that drive acquisition, retention, and revenue growth. Currently expanding expertise into Salesforce Marketing Cloud (Journey Builder, Automation Studio).

varshini

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Marketing automation consultant with 6 years of experience building customer journeys, lifecycle programs, and multi-channel campaigns. Skilled at designing and optimizing automation in platforms like Adobe Marketo and HubSpot, integrated with Salesforce CRM, Dynamics, and GA4 for end-to-end campaign tracking and attribution insights. Strong background in email, SMS, and digital campaign orchestration, A/B testing, analytics dashboards, and compliance. Comfortable translating marketing goals into technical workflows and collaborating with IT, creative, and sales teams to deliver programs that drive acquisition, retention, and revenue growth. Currently expanding expertise into Salesforce Marketing Cloud (Journey Builder, Automation Studio).…Marketing automation consultant with 6 years of experience building customer journeys, lifecycle programs, and multi-channel campaigns. Skilled at designing and optimizing automation in platforms like Adobe Marketo and HubSpot, integrated with Salesforce CRM, Dynamics, and GA4 for end-to-end campaign tracking and attribution insights. Strong background in email, SMS, and digital campaign orchestration, A/B testing, analytics dashboards, and compliance. Comfortable translating marketing goals into technical workflows and collaborating with IT, creative, and sales teams to deliver programs that drive acquisition, retention, and revenue growth. Currently expanding expertise into Salesforce Marketing Cloud (Journey Builder, Automation Studio).

Available to hire

Marketing automation consultant with 6 years of experience building customer journeys, lifecycle programs, and multi-channel campaigns. Skilled at designing and optimizing automation in platforms like Adobe Marketo and HubSpot, integrated with Salesforce CRM, Dynamics, and GA4 for end-to-end campaign tracking and attribution insights. Strong background in email, SMS, and digital campaign orchestration, A/B testing, analytics dashboards, and compliance. Comfortable translating marketing goals into technical workflows and collaborating with IT, creative, and sales teams to deliver programs that drive acquisition, retention, and revenue growth. Currently expanding expertise into Salesforce Marketing Cloud (Journey Builder, Automation Studio).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Adobe Marketo Consultant at Maverick Innogarage

April 1, 2023 - Present

Designed and executed multi-channel automation campaigns in Marketo, configured advanced lead scoring models and nurture streams, created and managed dynamic as well as static lists to support targeted campaigns, and developed/ enhanced email templates, landing pages, and forms. Integrated Marketo with Salesforce to automate lead and opportunity data synchronization, automated key marketing workflows to reduce manual effort, delivered tailored Marketo demos to stakeholders, and established reusable campaign frameworks to improve scalability and adoption across teams.

Junior Marketo Analyst at Baantics Solutions

July 1, 2022 - October 10, 2025

Assisted in building and launching email campaigns, landing pages, and forms within Marketo; monitored campaign results and provided insights; maintained lead records and data hygiene; supported acquisition and engagement programs; contributed to nurture programs; performed basic HTML/CSS edits for emails and landing pages; gained exposure to HubSpot workflows and contact management; tracked webinar registrations/attendance and supported data synchronization with CRM.

Senior Adobe Marketo Consultant at Maverick Innogarage

April 1, 2023 - Present

Designed and executed multi-channel automation campaigns in Marketo, configured advanced lead scoring and nurture streams, created dynamic and static lists for targeted campaigns, and developed responsive email templates, landing pages, and forms. Supported migration of campaigns and contact data between HubSpot and Marketo, established campaign performance tracking frameworks, and delivered insights through analytics dashboards. Built custom API workflows to push engagement data into analytics dashboards and integrated Marketo with Salesforce for seamless data synchronization and improved sales visibility. Automated key workflows for lead routing, data normalization, and lifecycle management, and delivered training to marketing and sales teams on best practices.

Junior Marketo Analyst at Baantics Solutions

July 1, 2022 - October 10, 2025

Assisted in building and launching email campaigns, landing pages, and forms within Marketo; monitored campaign results and provided performance insights. Maintained lead records and ensured accurate synchronization between Marketo and CRM systems. Supported nurture programs, performed basic HTML/CSS edits for templates, and gained exposure to HubSpot workflows. Tracked webinar registrations and attendance metrics and contributed to data hygiene and asset management. Created step-by-step process documentation and provided first-level troubleshooting for campaign execution issues.