I'm a Social Media Manager and Content Creator with experience building and scaling brands from the ground up. As a co-founder of a Shopify-based DTC brand, I lead creative direction, paid and organic social strategies, and performance-driven optimization. I'm skilled in short-form content and managing Instagram and TikTok growth to drive engagement and conversions. I also have event management experience, supporting planning and execution, and I'm known for my decisive, hands-on, results-focused leadership.

Vasy Dimitrova

I'm a Social Media Manager and Content Creator with experience building and scaling brands from the ground up. As a co-founder of a Shopify-based DTC brand, I lead creative direction, paid and organic social strategies, and performance-driven optimization. I'm skilled in short-form content and managing Instagram and TikTok growth to drive engagement and conversions. I also have event management experience, supporting planning and execution, and I'm known for my decisive, hands-on, results-focused leadership.

Available to hire

I’m a Social Media Manager and Content Creator with experience building and scaling brands from the ground up. As a co-founder of a Shopify-based DTC brand, I lead creative direction, paid and organic social strategies, and performance-driven optimization.

I’m skilled in short-form content and managing Instagram and TikTok growth to drive engagement and conversions. I also have event management experience, supporting planning and execution, and I’m known for my decisive, hands-on, results-focused leadership.

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Language

English
Fluent

Work Experience

Social Media Manager & Content Creator at Muma Aesthetics
October 1, 2025 - Present
Led creative direction and growth across Instagram and TikTok; grew Instagram followers from 4,580 to 6,066 (+32%), increased monthly video views from 20K to 100K (+400%), and expanded TikTok audience from 10.3K to 12.1K (+17%). Built and optimized on-site visuals and content to drive engagement and conversions.
Event Coordinator at SEVO Films
November 1, 2024 - Present
Directed planning and execution for a sold-out community film festival; coordinated venue selection, volunteer recruitment, sponsor outreach, and secured a key partnership with Canada Film Equipment; hosted prominent judges and organized a highly praised post-event afterparty, enhancing attendee engagement and festival reputation.

Education

Bachelor of Arts in Marketing & Creative Industries; Specialization in Storytelling in Media at Toronto Metropolitan University
September 1, 2021 - May 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services