Available to hire
I am an award-winning PPC Lead and consumer-focused marketer helping in providing data-driven strategies based on your objectives, by integrating AI, data analysis, strategic actions and innovation directly into your PPC strategy. Whether you are a national business or a global player, I step in to optimize your small or million-pound budgets, ensuring every penny generates incremental growth and ROI.
I look beyond vanity metrics to focus on what matters most to you, building customer lifetime value, delivering ROI, global scalability and turning insights into profit.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
Work Experience
PPC Service Lead at Novi.Digital
March 1, 2024 - PresentEnd-to-end project management and oversight of global PPC efforts; leading the integration of AI-driven automation and Generative AI tools to scale creative testing and campaign efficiency. Manages a team of 6 PPC specialists and drives multi-channel optimization across Google, Microsoft, Meta, Apple and TikTok. Oversees substantial budgets with Value-Based Bidding to move beyond click volume and improve lead quality and ROI, using AI data analysis with GA4 and UTM data to inform strategic adjustments for diverse global clients. Serves as the primary client liaison, building strategic relationships and presenting detailed performance reports to C-suite stakeholders.
Digital Marketing Consultant at Novi.Digital
March 1, 2023 - PresentAccount Management: Managing performance marketing campaigns for 28 diverse accounts, including high-profile clients such as Brita, Siemens Financial Services, and Porsche. Multi-Platform Strategy: Leveraging consumer data-driven insights to develop tailored PPC strategies across Google Ads, Microsoft Ads, Meta, LinkedIn, Apple App Ads, and TikTok. Sector Expertise: Delivers results across property, construction, hospitality, education, and charitable organizations. Data-Driven Growth: Uses data-driven insights to drive engagement and continuously refine campaigns based on performance metrics and client feedback.
Digital Marketing Executive at Novi.Digital
July 1, 2022 - March 31, 2023End-to-end management of Paid Search, Social, Display, and Shopping campaigns. Focused on improving conversion rates, ROI, and market share through deep platform knowledge. Technical auditing using WordPress, Google Search Console, Google Tag Manager, and Google Analytics to optimize campaigns via keyword research, bidding models, and UX analysis.
Marketing Associate at ANS Commerce Gurgaon, India
February 1, 2021 - July 31, 2021Social Commerce: Planned and executed Meta and Snapchat PPC advertising to drive conversions for global brands such as Bath & Body Works, Celio, and ONLY. Performance Analysis: Analyzed metrics via Google Analytics and Facebook to optimize campaigns for profitable returns on ad spend. User Experience: Evaluated daily website audits to ensure a smooth customer journey and suggested actionable plans for clients.
Digital Marketing Associate at Mad Over Biking Gurgaon, India
October 1, 2020 - February 28, 2021Lead Generation: Developed social media strategies that generated 500 leads, resulting in 200 purchases of event tickets and products. Content & CRM: Designed marketing creatives and managed a CRM database for targeted email marketing via Mailchimp.
Brand Manager at Houseitt Gurgaon, India
September 1, 2020 - October 31, 2020Leadership: Directed a team of 25 interns to generate leads and increase brand visibility.
Digital Marketing Intern at Wellcure Gurgaon, India
August 1, 2020 - September 30, 2020Growth: Executed organic marketing strategies to boost engagement for the company’s app and website.
Intern at American Express Gurgaon, India
June 1, 2019 - July 31, 2019Data Management: Administered and analyzed data entries for 1,500 global third-party contracts using MS Excel to assist in cost-cutting initiatives.
Digital Marketing Associate at ANS Commerce Gurgaon, India
February 1, 2021 - July 1, 2021Managed social commerce PPC and campaigns for global brands; achieved efficient return on ad spend.
Marketing Associate at ANS Commerce
February 1, 2021 - July 1, 2021Social Commerce: Planned and executed Meta and Snapchat PPC advertising to drive conversions for global brands such as Bath and Body Works, Celio, and ONLY. Performance Analysis: Analyzed metrics via Google Analytics and Facebook to optimize campaigns for profitable returns on ad spend. User Experience: Evaluated daily website audits to ensure a smooth customer journey and suggested actionable plans for clients.
Digital Marketing Associate at Mad Over Biking
October 1, 2020 - February 1, 2021Lead Generation: Developed social media strategies that generated 500 leads, resulting in 200 purchases of event tickets and products. Content & CRM: Designed marketing creatives and administered a CRM database for targeted email marketing via Mailchimp.
Brand Manager at Houseitt
September 1, 2020 - October 1, 2020Leadership: Directed a team of 25 interns to generate leads and increase brand visibility.
Digital Marketing Intern at Wellcure Gurgaon
August 1, 2020 - September 1, 2020Growth: Executed organic marketing strategies to boost engagement for the company’s app and website.
Intern at American Express Gurgaon
June 1, 2019 - July 1, 2019Data Management: Administered and analyzed data entries for 1,500 global third-party contracts using MS Excel to assist in cost-cutting initiatives.
Education
MSc Digital Marketing Consultant at University Of Strathclyde Glasgow
September 1, 2021 - September 1, 2022Bachelor Of Business Administration at Amity University Noida, India
July 1, 2017 - December 31, 2020MSc at University Of Strathclyde Glasgow
September 1, 2021 - September 1, 2022Bachelor of Business Administration at Amity University Noida, India
July 1, 2017 - December 1, 2020MSc Digital Marketing Consultant at University Of Strathclyde Glasgow
September 1, 2021 - September 1, 2022Bachelor Of Business Administration at Amity University Noida
July 1, 2017 - December 1, 2020Qualifications
Google Ads App Certification
January 11, 2030 - March 20, 2026Google Ads Display Certification
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026Google Ads Shopping Certification
January 11, 2030 - March 20, 2026Google Analytics Certification
January 11, 2030 - March 20, 2026Google Analytics Individual Qualification
January 11, 2030 - March 20, 2026Finalist for the Rising Star Award at the UK Paid Media Awards
January 11, 2030 - March 20, 2026Don't Panic Events UK Paid Media Award – Travel/Lifestyle Campaign of the Year (Winner)
January 11, 2030 - March 20, 2026Google Ads App Certification
January 11, 2030 - March 20, 2026Google Ads Display Certification
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026Google Ads Shopping Certification
January 11, 2030 - March 20, 2026Google Ads Video Certification
January 11, 2030 - March 20, 2026Google Analytics Certification
January 11, 2030 - March 20, 2026Google Analytics Individual Qualification
January 11, 2030 - March 20, 2026Finalist for Rising Star Award - UK Paid Media Awards
January 11, 2030 - March 20, 2026UK Paid Media Awards – Travel/Leisure Campaign of the Year Winner
January 11, 2030 - March 20, 2026Google Ads App Certification
January 11, 2030 - March 20, 2026Google Ads Display Certification
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026Google Ads Shopping Certification
January 11, 2030 - March 20, 2026Google Ads Video Certification
January 11, 2030 - March 20, 2026Google Analytics Individual Qualification
January 11, 2030 - March 20, 2026Finalist for the Rising Star Award - UK Paid Media Awards
January 11, 2030 - March 20, 2026Don't Panic Events UK Paid Media Award for Travel/Lifestyle Campaign of the Year
January 11, 2030 - March 20, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Real Estate & Construction, Travel & Hospitality, Retail, Financial Services, Healthcare, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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