Hi, I’m Victoria Bernard, a Senior Designer based in London with 9+ years’ experience across FMCG, packaging, and campaign design. I specialise in building and scaling visual identity systems across digital, print, and physical touchpoints. I’ve led visual direction and delivered high-impact, commercially effective creative across teams and partners, shaping brand refreshes and scalable toolkits while maintaining a high bar for craft. I’ve worked across campaigns, packaging, print, and digital channels, partnering with internal stakeholders to ensure clarity, consistency, and high-quality delivery in fast-paced environments. I’m passionate about visual storytelling, brand systems, and enabling teams to produce cohesive, impactful work.

Victoria Bernard

Hi, I’m Victoria Bernard, a Senior Designer based in London with 9+ years’ experience across FMCG, packaging, and campaign design. I specialise in building and scaling visual identity systems across digital, print, and physical touchpoints. I’ve led visual direction and delivered high-impact, commercially effective creative across teams and partners, shaping brand refreshes and scalable toolkits while maintaining a high bar for craft. I’ve worked across campaigns, packaging, print, and digital channels, partnering with internal stakeholders to ensure clarity, consistency, and high-quality delivery in fast-paced environments. I’m passionate about visual storytelling, brand systems, and enabling teams to produce cohesive, impactful work.

Available to hire

Hi, I’m Victoria Bernard, a Senior Designer based in London with 9+ years’ experience across FMCG, packaging, and campaign design. I specialise in building and scaling visual identity systems across digital, print, and physical touchpoints. I’ve led visual direction and delivered high-impact, commercially effective creative across teams and partners, shaping brand refreshes and scalable toolkits while maintaining a high bar for craft.

I’ve worked across campaigns, packaging, print, and digital channels, partnering with internal stakeholders to ensure clarity, consistency, and high-quality delivery in fast-paced environments. I’m passionate about visual storytelling, brand systems, and enabling teams to produce cohesive, impactful work.

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Language

English
Fluent
French
Fluent

Work Experience

Visual Design Lead at Purdy & Figg
April 1, 2024 - Present
Own visual direction and brand execution across campaigns, packaging, print, digital, and website handoff to UX/UI teams. Led key elements of the 2024 brand refresh, shaping and rolling out the updated visual identity across core touchpoints. Built and evolved scalable brand and campaign toolkits used across internal teams and external partners. Lead packaging and illustration design, providing creative direction and review to maintain a high bar for craft and consistency. Delivered campaign work contributing to £1M+ day, one sales and 60k+ waitlist sign-ups.
Senior Designer (6 month contract) at Rothschild & Co
November 1, 2023 - April 1, 2024
Senior individual contributor within the in-house Creative Services team, delivering brand-aligned design across print, events, and digital channels. Collaborated with internal stakeholders to ensure clarity, consistency, and high-quality delivery within a regulated corporate environment.
Mid-Weight Designer at Graze (Ex-Unilever)
April 1, 2022 - October 1, 2023
Contributed to the April 2023 brand refresh, delivering a cohesive visual system across packaging, POS, digital, and campaign touchpoints. Led the Sticky Toffee Oat Boosts campaign from concept and art direction through to rollout. Created scalable templates and assets supporting shopper marketing and ongoing FMCG campaign delivery.
Graphic Designer at Pooch & Mutt
July 1, 2018 - March 1, 2022
Sole in-house designer leading a full brand rebrand across packaging, illustration, print, and web. Established a scalable brand identity system supporting product launches, seasonal campaigns, and limited-edition ranges that sold out ahead of launch.

Education

BA in Graphic Design at UAL - Central Saint Martins
January 1, 2014 - January 1, 2017
Foundation in Art & Design at UAL - Camberwell College of Arts
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Manufacturing, Retail