Hi, I’m Vanessa Campos, a strategic content and social media professional blending creative and analytical thinking to drive engagement and business impact. I specialize in cross-platform content strategies, AI-enabled tooling, and brand storytelling, turning insights into action while collaborating with stakeholders to align content with business goals and maintain high quality.…

Vanessa Campos

Hi, I’m Vanessa Campos, a strategic content and social media professional blending creative and analytical thinking to drive engagement and business impact. I specialize in cross-platform content strategies, AI-enabled tooling, and brand storytelling, turning insights into action while collaborating with stakeholders to align content with business goals and maintain high quality.…

Available to hire

Hi, I’m Vanessa Campos, a strategic content and social media professional blending creative and analytical thinking to drive engagement and business impact.

I specialize in cross-platform content strategies, AI-enabled tooling, and brand storytelling, turning insights into action while collaborating with stakeholders to align content with business goals and maintain high quality.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Premier Customer Care Specialist at FedEx Express
January 1, 2024 - Present
Content Manager Freelance at Remote Hybrid
January 1, 2016 - Present
Designed and executed cross-platform content strategies to elevate brand identity and audience engagement. Simplified complex information into visually compelling formats such as social media assets, presentations, and videos to enhance brand messaging. Developed audience-specific content tailored to platform best practices and demographic preferences. Established streamlined production workflows to maintain consistent quality and efficiency. Managed multi-client content calendars, ensuring timely delivery and brand consistency. Leveraged analytics insights to iteratively optimize content performance. Maintained detailed process documentation to support team collaboration and scalability.
Content Strategist at Rare Candy3D
January 1, 2023 - August 26, 2025
Developed and implemented platform-specific content strategies to boost engagement and community growth. Researched audience behavior and trends to optimize content for demographics and brand goals. Produced high-quality visual assets (graphics, videos) while maintaining strict brand consistency. Improved team efficiency by streamlining workflows and implementing agile content tools. Managed multi-platform content calendars to maintain consistent posting and brand presence. Transformed analytics data into actionable recommendations to refine content approach.
Consultant at Susan Macvea Consulting
December 31, 2022 - August 26, 2025
Developed and implemented platform-specific content strategies to boost engagement and community growth. Researched audience behavior and trends to optimize content for demographics and brand goals. Produced high-quality visual assets (graphics, videos) while maintaining strict brand consistency. Improved team efficiency by streamlining workflows and implementing agile content tools. Managed multi-platform content calendars to maintain consistent posting and brand presence. Transformed analytics data into actionable recommendations to refine content approach.
Premier Customer Care Specialist
January 1, 2024 - Present
FedEx Express Content Manager at FedEx Express
January 1, 2016 - Present
Designed and executed cross-platform content strategies to elevate brand identity and audience engagement. Developed audience-specific content tailored to platform best practices and demographic preferences. Produced multi-format content (articles, videos, social assets) enhanced by AI tools and audience insights. Established cohesive brand guidelines for visual identity and messaging. Designed and maintained an efficient content scheduling system. Collaborated with executive leadership to develop authoritative thought leadership pieces. Integrated AI technologies to streamline content ideation and optimization processes.
Content Strategy Consultant at Rare Candy3D
December 31, 2023 - October 12, 2025
Developed platform-specific content strategies to boost engagement and community growth. Researched audience behavior and trends to optimize content for demographics and brand goals. Produced high-quality visual assets while maintaining strict brand consistency. Improved team efficiency by streamlining workflows and implementing agile content tools. Managed multi-platform content calendars. Analyzed performance to guide decision-making.
Content Strategy Consultant at Susan Macvea Consulting
December 31, 2022 - October 12, 2025
Remote engagement driving platform-specific content strategies to boost engagement and community growth. Researched audience behavior and trends to optimize content for demographics and brand goals. Produced high-quality visual assets while maintaining brand consistency.
Premier Customer Care Specialist
January 1, 2024 - Present
Content Manager at FedEx Express
January 1, 2016 - Present
Designed cross-platform content strategies, leveraging AI tools, and delivering brand storytelling to drive engagement and business impact. Remote/Hybrid.
Content Strategy Consultant at Susan MacVea Consulting
December 31, 2023 - October 12, 2025
Developed and implemented platform-specific content strategies to boost engagement and community growth; produced multi-format content; integrated AI tools and audience insights; established cohesive brand guidelines.
Content Producer at Rare Candy3D
December 31, 2023 - October 12, 2025
Produced multi-format content (articles, videos, social assets) enhanced by AI tools and audience insights; delivered high-quality visuals while maintaining strict brand consistency; improved workflows and collaboration.

Education

MBA Digital Marketing and Business Innovation at Digital Age University
May 19, 2025 - May 22, 2025
Bachelor Tourism Management at Universidade Europeia
May 19, 2025 - June 24, 2014
Master of Business Administration (MBA) Digital Marketing & Business Innovation at Digital Age University
October 1, 2023 - January 1, 2025
Masters Program, Digital Marketing Specialist at Simplilearn
February 1, 2021 - February 1, 2022
Bachelor’s Degree, Tourism at Universidade Europeia
January 1, 2010 - January 1, 2014
Master of Business Administration (MBA) at Digital Age University - MBA in Digital Marketing & Business Innovation
October 1, 2023 - October 12, 2025
Bachelor’s Degree at Universidade Europeia (Tourism)
January 1, 2010 - January 1, 2014
Master of Business Administration (MBA) - Digital Marketing & Business Innovation at Digital Age University
October 1, 2023 - January 1, 2025
Master's Program, Digital Marketing Specialist at Simplilearn
February 1, 2021 - February 1, 2022
Bachelor’s Degree, Tourism at Universidade Europeia
January 1, 2010 - January 1, 2014

Qualifications

Digital Marketing Specialist
February 1, 2021 - February 1, 2022

Industry Experience

Education, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Transportation & Logistics, Other, Media & Entertainment, Professional Services, Software & Internet
    uniE608 Content Creatoion Crypto Made Simple" – Educational Content Series for a Web3 Startup
    Created and executed a content strategy for a startup focused on onboarding new users to cryptocurrency. Responsibilities included: Crafting engaging video scripts for educational tutorials. Writing informative and accessible articles on cryptocurrency fundamentals. Developing compelling social media content (posts, graphics) to build community and drive traffic. Producing webinar materials for in-depth educational sessions. Managing the content calendar and scheduling social media posts. Analyzing content performance to optimize engagement. video explainervideo…
    uniE608 Web 3.0 Social Media Content Creation
    Created and executed social media strategies to educate and build community for a Web 3.0 company. Responsibilities included: Developing engaging and informative social media posts on Web 3.0 concepts (blockchain, DeFi, DAOs, etc.). Crafting visually appealing Instagram stories to provide quick updates and interactive content. Managing social media channels, scheduling content, and monitoring audience engagement. Analyzing social media performance to optimize content strategy and reach.…
    uniE621 Real Estate Social Media Content Creation
    Developed engaging social media post content for a real estate company to enhance brand presence, generate leads, and inform their audience about properties and market trends.…