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I'm Vedrana, a versatile visual storyteller and strategist with 15 years in film and content production. I translate complex messages into engaging stories across government, corporate and cultural sectors, and I love leading end-to-end campaigns as a writer, director, producer, shooter and lecturer. My work spans international collaborations and educational roles, always grounded in clear audience connection and measurable impact. I build strong creator networks across EMEA, guiding projects from concept to delivery and mentoring teams through webinars, articles and presentations on trends, regional opportunities and creative strategy. I thrive on turning insights into high-quality content that resonates with audiences and drives growth, whether on social platforms, internal communications or large-scale campaigns.…I'm Vedrana, a versatile visual storyteller and strategist with 15 years in film and content production. I translate complex messages into engaging stories across government, corporate and cultural sectors, and I love leading end-to-end campaigns as a writer, director, producer, shooter and lecturer. My work spans international collaborations and educational roles, always grounded in clear audience connection and measurable impact. I build strong creator networks across EMEA, guiding projects from concept to delivery and mentoring teams through webinars, articles and presentations on trends, regional opportunities and creative strategy. I thrive on turning insights into high-quality content that resonates with audiences and drives growth, whether on social platforms, internal communications or large-scale campaigns.

Vedrana Music

Film Director, Film Producer, Content Producer, +2

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I'm Vedrana, a versatile visual storyteller and strategist with 15 years in film and content production. I translate complex messages into engaging stories across government, corporate and cultural sectors, and I love leading end-to-end campaigns as a writer, director, producer, shooter and lecturer. My work spans international collaborations and educational roles, always grounded in clear audience connection and measurable impact. I build strong creator networks across EMEA, guiding projects from concept to delivery and mentoring teams through webinars, articles and presentations on trends, regional opportunities and creative strategy. I thrive on turning insights into high-quality content that resonates with audiences and drives growth, whether on social platforms, internal communications or large-scale campaigns.…I'm Vedrana, a versatile visual storyteller and strategist with 15 years in film and content production. I translate complex messages into engaging stories across government, corporate and cultural sectors, and I love leading end-to-end campaigns as a writer, director, producer, shooter and lecturer. My work spans international collaborations and educational roles, always grounded in clear audience connection and measurable impact. I build strong creator networks across EMEA, guiding projects from concept to delivery and mentoring teams through webinars, articles and presentations on trends, regional opportunities and creative strategy. I thrive on turning insights into high-quality content that resonates with audiences and drives growth, whether on social platforms, internal communications or large-scale campaigns.

Next availability:

July 31, 2026

Lewes, United Kingdom

I’m Vedrana, a versatile visual storyteller and strategist with 15 years in film and content production. I translate complex messages into engaging stories across government, corporate and cultural sectors, and I love leading end-to-end campaigns as a writer, director, producer, shooter and lecturer. My work spans international collaborations and educational roles, always grounded in clear audience connection and measurable impact.

I build strong creator networks across EMEA, guiding projects from concept to delivery and mentoring teams through webinars, articles and presentations on trends, regional opportunities and creative strategy. I thrive on turning insights into high-quality content that resonates with audiences and drives growth, whether on social platforms, internal communications or large-scale campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Development Manager, EMEA at Getty Images

October 1, 2025 - Present

Translated visual insights, market trends and commercial needs into creator briefs and creative direction across photo and video production. Built relationships with filmmakers and photographers across EMEA, identifying talent and guiding creators from concept to delivery. Provided creative guidance and content review across large-scale productions, and mentored creators through webinars, articles and presentations on content trends, creator strategy and regional opportunities. Collaborated with insights, operations, sales and marketing teams to align content development with broader strategic goals.

Creative Producer at All Things All Creatures

July 1, 2024 - May 1, 2025

Led a multi-disciplinary role at a video-first creative studio, spanning concept development, pitching, producing, scripting, directing, shooting and editing. Interpreted briefs, defined success metrics and delivered brand-aligned video solutions across channels from social media to internal comms. Built trust and connection through emotive storytelling to drive brand awareness, engagement and revenue growth. Planned shoots, liaised with clients, talent and crew to execute video productions on time, within budget and above expectation. Contributed to branding, marketing and business development.

Videography Manager at Access Corporate Group

April 1, 2022 - January 1, 2024

Led video team and managed video production in an international brand management company with over 30 premium wellness and beauty brands. Evaluated organisational needs and equipped in-house studio with fit-for-purpose camera, lighting and audio gear. Developed production workflows to advance internal video capabilities, efficiency and production value on a budget. Delivered product, brand and editorial content tailored to diverse brands. Role included creative development, pitching, photography, producing, filming, directing and editing. Managed relationships with influencers, CEOs and senior stakeholders.

Media Content Producer at NSW Dept. Customer Service

February 1, 2020 - April 1, 2022

Won the Creative Crown Award 2020 for successful use of creativity to deliver cut-through and achieve outstanding results. Produced script-to-screen video content; creative concepts, scripts, storyboards, filming, directing, editing, animation and motion graphics. Developed unique, repeatable formats to meet organisational needs, including explainers and interview formats, and successfully identified opportunities for new content. Directed talent including the Secretary, NSW Ministers, Commissioners and CEOs.

Screen Production Lecturer at UNSW, JMC, AIT, AFTRS

January 1, 2012 - January 1, 2017

Designed and delivered courses in screen storytelling, editing, producing and writing for screen; coordinated media studies with over 100 students, achieving a 99% teacher satisfaction rating; developed assessment frameworks and mentored students to deliver compelling visual work.

Director & Content Producer (Freelance) at Various clients incl. Grumpy Sailor, 72andSunny, World Bank

January 1, 2012 - January 1, 2022

Directed immersive multimedia installations for world heritage Cascades Female Factory with 25+ stakeholders; co-wrote and directed 'Storytellers Wanted' ad campaign (1.5M+ views, national cinema release); produced script-to-screen branded content for World Bank and Club Med, navigating cultural and political complexity; developed pitch documents, creative treatments and directed across film, education and NGO sectors.