Veleta Vancza has been working as an artist for almost 30 years. She began her career as an art/studio jeweler creating one-of-a-kind conceptual works. Later, she has worked on a larger scale creating sculpture, wall pieces & installations using vitreous enamel on metal integrated with new technologies such as sound-mapping & 3D rendering software. She is recognized for her experimental use of vitreous enamel as an adhesive, as well as her innovations with phosphorescent enamels.
Veleta’s work has been exhibited internationally in venues such as the Museum of Arts & Design (NYC), the Design Museum (Helsinki), the Cheugju International Craft Biennale,and Museum fur Angewandte Kunst.
Her works have been featured in a variety of books & periodicals such as Sculpture magazine, Metalsmith magazine, Marie Claire, WWD Japan, The Boston Globe, and the New York Times.
Veleta is also the co-founder and Creative Director for Mina Atramentum, a creative design firm who made Mine Luxury Nail Lacquer and holds a patent for her research in suspension-based coatings with precious metals & gemstones (US Patent: 9,730,868B20). Her innovative approach to packaging design has earned her worldwide recognition, and was a finalist for a Clio Image award in 2014. She currently runs Olde Veezy, a novelty clothing and accessory brand.
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MINE was conceived of and formulated by Veleta Vancza, an artist, goldsmith, enamellist and licensed nail technician with a background in academia and an innovator in the world of vitreous enamel. The marriage of her technical skill in metallurgy and innovative thinking in conceptual design has resulted in this truly artful alchemy, which is MINE Luxury Nail Lacquer. In MINE she has created a hand formulated, luxuriant, and unparalleled product melding nail polish with contemporary art.
Veleta is also a tech-savvy nail enthusiast and has worked in spas, salons, and on numerous private clients as a manicurist. Her understanding of nail lacquers and innovative brush design is grounded in extensive research and real world application. MINE’s quick-drying formulas and packaging were designed with the spa professional in mind.Veleta continues to make artwork today and has incorporated nails (gel,
acrylic, and nail polish) into her current materials list.
Veleta’s work has been exhibited internationally in venues such as the Museum of Arts & Design (NYC), the Design Museum (Helsinki), the Cheugju International Craft Biennale, and the Museum fur Angewandte Kunst. Many of her works have been featured in a variety of books & periodicals such as Sculpture magazine, Metalsmith magazine, The Boston Globe, Art Jewelry Today, 21st Century Jewelry, & The Art of Enameling: Techniques, Projects, Inspiration.
Her works can be found in the permanent collections of the Kohler Company and the Museum of Arts & Design as well as numerous private collections.
https://clios.com/fashion-beauty/winner/design/packaging-4794
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