Hi, I'm Johanna Vega, a freelance consultant in strategic and operational marketing, supporting brands, startups and organizations in structuring their positioning, deploying high-performance marketing strategies and coordinating communication initiatives. I operate as an externalized marketing lead / right-hand partner, on short-term missions or long-term engagements, within demanding and international environments. I am data-driven, results-oriented approach and focused on business impact.…

Johanna Vega

Hi, I'm Johanna Vega, a freelance consultant in strategic and operational marketing, supporting brands, startups and organizations in structuring their positioning, deploying high-performance marketing strategies and coordinating communication initiatives. I operate as an externalized marketing lead / right-hand partner, on short-term missions or long-term engagements, within demanding and international environments. I am data-driven, results-oriented approach and focused on business impact.…

Available to hire

Hi, I’m Johanna Vega, a freelance consultant in strategic and operational marketing, supporting brands, startups and organizations in structuring their positioning, deploying high-performance marketing strategies and coordinating communication initiatives. I operate as an externalized marketing lead / right-hand partner, on short-term missions or long-term engagements, within demanding and international environments. I am data-driven, results-oriented approach and focused on business impact.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Head of Marketing & Communication at La Fabrik Emotion (Baby'mage Group)
December 2, 2024 - Present
Mission: Design and deploy the brand identity of a newly created entity and support its marketing growth. Key Contributions: - Creation of the full brand platform (positioning, brand territory, identity) - Definition of key messaging and brand narrative - Brand identity governance and consistency - Website supervision (information architecture, content, design coordination) - Social media strategy definition and execution - Coordination of all marketing and communication assets - Contribution to product development and brand visibility Impact: - Structured and consistent launch of a new commercial brand - Strong marketing foundations established to support growth
Marketing Consultant – International High-Tech Accounts at Mextor
August 1, 2023 - October 31, 2024
Clients: Salesforce, Microsoft, Be Cloud Objectives: Marketing performance, lead generation, marketing–sales alignment Key Contributions: - Management of multichannel acquisition campaigns - Coordination of marketing, sales and international teams - Creation of marketing content and sales enablement materials Results: +25% Cloud pipeline growth +18% conversion rate improvement +500 leads generated through B2B events
Communication & Corporate Project Manager at Extreme agency
April 2, 2023 - August 31, 2023
Missions : - Creative coordination and production follow-up - Creation of marketing content and communication assets - Marketing audits, benchmarks and strategic recommendations
Marketing Project Manager at élixir design
January 2, 2023 - April 14, 2023
Marketing Project Manager at élixir design
January 2, 2023 - April 14, 2023
Missions: - Management of branding and packaging projects - Creative coordination and production follow-up - Marketing audits, benchmarks and strategic recommendations

Education

Master's Degree in Marketing, Communication & Management at ISCOM Paris
September 1, 2020 - September 30, 2022
Bachelor's Degree in Modern & Intercultural litterature at Université de Nanterre - Paris 10
September 4, 2016 - June 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other