Johanna Vega

Available to hire

Hi, I'm Johanna Vega, a freelance consultant in strategic and operational marketing, supporting brands, startups and organizations in structuring their positioning, deploying high-performance marketing strategies and…

About

Hi, I’m Johanna Vega, a freelance consultant in strategic and operational marketing, supporting brands, startups and organizations in structuring their positioning, deploying high-performance marketing strategies and coordinating communication initiatives. I operate as an externalized marketing lead / right-hand partner, on short-term missions or long-term engagements, within demanding and international environments. I am data-driven, results-oriented approach and focused on business impact.

  • 3 years' experience
  • Joined January 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other

More experts in Paris, France

Work experience· 5 roles

Head of Marketing & Communication · La Fabrik Emotion (Baby'mage Group)Dec 2024 – Present · 2 yrs

Mission: Design and deploy the brand identity of a newly created entity and support its marketing growth. Key Contributions: - Creation of the full brand platform (positioning, brand territory, identity) - Definition of key messaging and brand narrative - Brand identity governance and consistency - Website supervision (information architecture, content, design coordination) - Social media strategy definition and execution - Coordination of all marketing and communication assets - Contribution to product development and brand visibility Impact: - Structured and consistent launch of a new commercial brand - Strong marketing foundations established to support growth

Marketing Consultant – International High-Tech Accounts · MextorAug 2023 – Oct 2024 · 1 yr 3 mos

Clients: Salesforce, Microsoft, Be Cloud Objectives: Marketing performance, lead generation, marketing–sales alignment Key Contributions: - Management of multichannel acquisition campaigns - Coordination of marketing, sales and international teams - Creation of marketing content and sales enablement materials Results: +25% Cloud pipeline growth +18% conversion rate improvement +500 leads generated through B2B events

Communication & Corporate Project Manager · Extreme agencyApr 2023 – Aug 2023 · 5 mos

Missions : - Creative coordination and production follow-up - Creation of marketing content and communication assets - Marketing audits, benchmarks and strategic recommendations

Marketing Project Manager · élixir designJan 2023 – Apr 2023 · 4 mos
Marketing Project Manager · élixir designJan 2023 – Apr 2023 · 4 mos

Education

Master's Degree in Marketing, Communication & Management · ISCOM Paris2020 – 2022
Bachelor's Degree in Modern & Intercultural litterature · Université de Nanterre - Paris 102016 – 2020

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