I bring 15 years of experience in the fashion and luxury industries, including 8+ years of experience in digital marketing, PR, and social media strategy across fashion and luxury brands and entrepreneurial ventures. I have led integrated organic and paid social strategies across Meta, CRM, and e-commerce environments, driving performance growth including significant increases in sales, conversion rates, and audience growth. Strong background in brand and campaign strategy, content direction, and community management, supported by experience in luxury fashion communication, influencer collaborations, and international brand building. Data-driven and commercially focused, with a track record of translating insights into scalable digital growth strategies.…

Vera Luijendijik

I bring 15 years of experience in the fashion and luxury industries, including 8+ years of experience in digital marketing, PR, and social media strategy across fashion and luxury brands and entrepreneurial ventures. I have led integrated organic and paid social strategies across Meta, CRM, and e-commerce environments, driving performance growth including significant increases in sales, conversion rates, and audience growth. Strong background in brand and campaign strategy, content direction, and community management, supported by experience in luxury fashion communication, influencer collaborations, and international brand building. Data-driven and commercially focused, with a track record of translating insights into scalable digital growth strategies.…

Available to hire

I bring 15 years of experience in the fashion and luxury industries, including 8+ years of experience in digital marketing, PR, and social media strategy across fashion and luxury brands and entrepreneurial ventures.

I have led integrated organic and paid social strategies across Meta, CRM, and e-commerce environments, driving performance growth including significant increases in sales, conversion rates, and audience growth.

Strong background in brand and campaign strategy, content direction, and community management, supported by experience in luxury fashion communication, influencer collaborations, and international brand building.

Data-driven and commercially focused, with a track record of translating insights into scalable digital growth strategies.

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Language

Dutch
Fluent
English
Fluent
French
Beginner

Work Experience

Marketing and PR Consultant at Eleph
March 25, 2025 - Present
- Led digital marketing and social media strategy across Meta (organic and paid), e-commerce, and CRM. - Developed and executed integrated social campaigns, including content planning, publishing, and community management, with continuous performance optimization driven by data and audience insights. - Worked hands-on with Meta Ads Manager, optimizing targeting, creative, and campaign performance based on ongoing customer behavior and trend analysis. - Led influencer marketing and PR collaborations, ensuring alignment with brand positioning and performance goals. - Delivered measurable business impact, including +318% net sales growth, +22% website sessions, +5x conversion rate improvement, and +24% Instagram audience growth.
Marketing and PR Consultant at VLVT
December 1, 2024 - April 30, 2025
- Led marketing (digital and brick-and-mortar) and social media strategy across organic social, CRM, e-commerce, and retail channels, managing the marketing team and overseeing execution. - Conducted a full audit of brand positioning, customer journey, and channel performance, translating insights into clear strategic direction and actionable growth opportunities. - Developed and implemented an integrated omnichannel strategy, strengthening content consistency, audience engagement, and overall brand presence across touchpoints. - Led content and social media direction, combining strategic thinking with hands-on execution to strengthen brand storytelling and ensure cohesive, high-quality communication. - Directed influencer and press relations, including selection, briefing, campaign coordination, and performance monitoring to ensure alignment with brand positioning and communication strategy. - Managed PR campaign execution and cross-channel brand visibility, coordinating influencers, press, and stylists across gifting, paid collaborations, and editorial placements.
Marketing and PR Specialist at Pauw
March 1, 2022 - June 30, 2024
- Developed and executed integrated brand campaigns, content initiatives, and PR activities to strengthen visibility, brand positioning, and audience engagement across digital and social touchpoints. - Built and managed strategic partnerships with influencers, media, and brand collaborators, driving co-created content, press exposure, and amplification across social and earned media channels. - Led the coordination of high-profile events, brand activations, and press moments, translating brand strategy into premium audience and industry experiences.
Co-founder at Second Stage Vintage
January 1, 2014 - July 31, 2018
- Co-founded and built a fashion e-commerce and brick-and-mortar retail business focused on curated pre-loved luxury fashion, combining entrepreneurship with digital marketing, PR, buying, and commercial operations across B2B and B2C channels, with end-to-end responsibility for brand positioning, audience development, and performance. - Led buying and digital/social media marketing, including content creation, product storytelling, and audience engagement, driving brand awareness, customer acquisition, and sell-through in a highly competitive luxury resale market. Developed a 360° commercial understanding of brand building, combining creative and commercial decision-making. - Managed celebrity and influencer collaborations enabling the resale of celebrity-owned luxury pieces through curated partnerships and content initiatives. - Led event development and execution, including pop-ups, fashion presentations, and experiential retail activations. - Managed end-to-end e-commerce operations, using customer and sales insights to optimize assortment, positioning, conversion, and overall performance, strengthening commercial instinct and understanding of luxury desirability drivers. - Built and activated strategic partnerships with sellers, brands, and resellers, expanding sourcing opportunities, increasing visibility, and supporting long-term business growth within the luxury ecosystem.

Education

Bachelor's degree (International Business) at Amsterdam School of International Business
September 1, 2022 - April 1, 2026
Summa cum laude
HAVO at Lyceum de Amersfoort Berg
September 1, 2007 - May 1, 2013
Cum laude

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    Media Strategy Project: Growing brand awareness in Germany for Hunkemöller

    Conducted a strategic marketing research project for Hunkemöller focused on optimizing the media mix strategy to strengthen brand awareness among Generation X women in Germany.

    Combined quantitative and qualitative research to assess brand presence, media effectiveness, and audience behavior, translating insights into clear strategic recommendations.

    Developed a data-informed framework to support media planning, including channel roles, cross-channel synergies, and campaign sequencing.

    Provided strategic recommendations to support media decision-making, ensuring alignment with brand positioning, business objectives, and budget considerations.

    International fashion model
    Built an international modelling career, working for leading global fashion and luxury brands including Cartier, Chanel, Jason Wu, Vogue, and Harper’s Bazaar. Worked at the core of high-level creative and production environments. Developed rare, first-hand insight into how luxury brands are positioned, and communicated, through continuous involvement in campaign development and editorial production at top industry level. Built a high-value international network across fashion, media, and luxury providing access to and understanding of industry dynamics that typically cannot be learned through traditional marketing roles alone. Managed and developed personal social media channels as a public-facing brand, maintaining strong fluency in Instagram and TikTok trends, content formats, and platform behaviour, and continuously translating this into audience engagement and brand image management.…
    Media Strategy Project: Growing brand awareness in Germany for Hunkemöller

    Conducted a strategic marketing research project for Hunkemöller focused on optimizing the media mix strategy to strengthen brand awareness among Generation X women in Germany.

    Combined quantitative and qualitative research to assess brand presence, media effectiveness, and audience behavior, translating insights into clear strategic recommendations.

    Developed a data-informed framework to support media planning, including channel roles, cross-channel synergies, and campaign sequencing.

    Provided strategic recommendations to support media decision-making, ensuring alignment with brand positioning, business objectives, and budget considerations.