Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Veronica Sin, a Master of Marketing candidate at Schulich School of Business, York University, based in Toronto. I bring 2+ years of IT Business Analysis experience at AstraZeneca Canada and government projects, translating business needs into actionable marketing and technology strategies through cross-functional collaboration with global teams. I'm passionate about blending IT, business, and marketing to drive impact in product marketing, branding, and strategy. I enjoy hands-on work in media and strategy and am eager to apply my mix of technical and creative skills to deliver customer-centric branding and growth.…I'm Veronica Sin, a Master of Marketing candidate at Schulich School of Business, York University, based in Toronto. I bring 2+ years of IT Business Analysis experience at AstraZeneca Canada and government projects, translating business needs into actionable marketing and technology strategies through cross-functional collaboration with global teams. I'm passionate about blending IT, business, and marketing to drive impact in product marketing, branding, and strategy. I enjoy hands-on work in media and strategy and am eager to apply my mix of technical and creative skills to deliver customer-centric branding and growth.

Veronica Sin

Marketing Strategist, Brand Strategist, Content Strategist





I'm Veronica Sin, a Master of Marketing candidate at Schulich School of Business, York University, based in Toronto. I bring 2+ years of IT Business Analysis experience at AstraZeneca Canada and government projects, translating business needs into actionable marketing and technology strategies through cross-functional collaboration with global teams. I'm passionate about blending IT, business, and marketing to drive impact in product marketing, branding, and strategy. I enjoy hands-on work in media and strategy and am eager to apply my mix of technical and creative skills to deliver customer-centric branding and growth.…I'm Veronica Sin, a Master of Marketing candidate at Schulich School of Business, York University, based in Toronto. I bring 2+ years of IT Business Analysis experience at AstraZeneca Canada and government projects, translating business needs into actionable marketing and technology strategies through cross-functional collaboration with global teams. I'm passionate about blending IT, business, and marketing to drive impact in product marketing, branding, and strategy. I enjoy hands-on work in media and strategy and am eager to apply my mix of technical and creative skills to deliver customer-centric branding and growth.

Available to hire

I’m Veronica Sin, a Master of Marketing candidate at Schulich School of Business, York University, based in Toronto. I bring 2+ years of IT Business Analysis experience at AstraZeneca Canada and government projects, translating business needs into actionable marketing and technology strategies through cross-functional collaboration with global teams.

I’m passionate about blending IT, business, and marketing to drive impact in product marketing, branding, and strategy. I enjoy hands-on work in media and strategy and am eager to apply my mix of technical and creative skills to deliver customer-centric branding and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Assistant at 360 Business Marketing Inc

September 1, 2019 - February 1, 2020

Rebranded client's web properties; developed capstone branding proposal shaping final brand strategy; produced consumer-focused content (blogs, infographics, social posts) with SEO focus; increased content impressions.

IT Business Analyst at AstraZeneca Canada

May 1, 2024 - August 31, 2024

Led the implementation of 3 GenAI use cases by gathering requirements, mapping AI-driven and automation-driven current/future state, assessing vendor solutions, and streamlining workflows through process mapping for iterative improvements; facilitated cross-functional collaboration and agile planning; maintained structured stakeholder communications.

Support Analyst at Ontario Government - Treasury Board Secretariat

December 1, 2022 - October 31, 2023

Provided operational support for a government-wide LMS queue of 1,100+ monthly tickets and supporting 77,000+ users; rapidly mastered SaaS admin tools; supported ongoing and ad-hoc priorities across 3 lines of business.