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Seasoned marketing professional with 10+ years of experience in digital content marketing and brand activation. I thrive by navigating chaos, turning ideas into structured, impactful campaigns, and collaborating across creative, product, and agency partners. I excel at building data-driven, multi-channel campaigns that combine storytelling with strong UX and live-event activation. From global campaigns to studio productions and live experiences, I bring strategic vision, hands-on production skills, and a relentless focus on results.…Seasoned marketing professional with 10+ years of experience in digital content marketing and brand activation. I thrive by navigating chaos, turning ideas into structured, impactful campaigns, and collaborating across creative, product, and agency partners. I excel at building data-driven, multi-channel campaigns that combine storytelling with strong UX and live-event activation. From global campaigns to studio productions and live experiences, I bring strategic vision, hands-on production skills, and a relentless focus on results.

Veronica Zanchi

Content Producer, Creative Director, Marketing Strategist, +2

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Seasoned marketing professional with 10+ years of experience in digital content marketing and brand activation. I thrive by navigating chaos, turning ideas into structured, impactful campaigns, and collaborating across creative, product, and agency partners. I excel at building data-driven, multi-channel campaigns that combine storytelling with strong UX and live-event activation. From global campaigns to studio productions and live experiences, I bring strategic vision, hands-on production skills, and a relentless focus on results.…Seasoned marketing professional with 10+ years of experience in digital content marketing and brand activation. I thrive by navigating chaos, turning ideas into structured, impactful campaigns, and collaborating across creative, product, and agency partners. I excel at building data-driven, multi-channel campaigns that combine storytelling with strong UX and live-event activation. From global campaigns to studio productions and live experiences, I bring strategic vision, hands-on production skills, and a relentless focus on results.

Available to hire

Seasoned marketing professional with 10+ years of experience in digital content marketing and brand activation. I thrive by navigating chaos, turning ideas into structured, impactful campaigns, and collaborating across creative, product, and agency partners.

I excel at building data-driven, multi-channel campaigns that combine storytelling with strong UX and live-event activation. From global campaigns to studio productions and live experiences, I bring strategic vision, hands-on production skills, and a relentless focus on results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Dutch

Beginner

Work Experience

Digital Content Strategy Consultant / Creative Operations at Freelancer

February 1, 2024 - Present

Providing services including digital content strategy, content production for studio and live events, venue media management, creative project management, social media strategy and trend scouting, experiential brand strategy, short-form content creation, and speaker and voice over roles for podcasts, events, and videos since February 2024.

Senior Digital Activation Manager Outdoor at adidas

September 30, 2023 - August 21, 2025

Led global seasonal digital campaign execution for adidas Outdoor, Terrex and Five Ten; supervised content consistency and diversity across owned media platforms; managed a global digital activation team; supported global content planning and Go-To-Market strategies; led reactive activations for live sport events and athlete endeavors; managed relationships with product teams. Sports included skiing/snowboarding, trail running, hiking, climbing, mountain biking, mountaineering. Key achievements include driving Outdoor category to greatest demand value growth YoY in November 2022 and leading inclusive storytelling campaigns.

Digital Media Strategy Manager EMEA at Starcom / Publicis Groupe

May 1, 2021 - August 21, 2025

Provided digital guidance for campaign management and media performance optimization across 7 brands of FCA/Stellantis; led ad spend distribution focusing on performance media and innovative advertising formats; managed a team of digital campaign execution and coordination; coordinated 28 local market teams across EMEA; conducted digital media training and maintained strong client relationships.

Digital Content Marketing Specialist at Juventus Football Club

December 1, 2020 - August 21, 2025

Developed digital marketing, editorial and content strategy including social media management of 100 million followers across channels; created 30+ integrated campaigns annually; produced content and brand experiences for 130+ live events; managed creatives and workflows; agency management and international coordination; led digital ecosystem projects including website, ecommerce, OTT and membership platform development; people management and cross-functional collaboration; managed digital media budget greater than €2.5M. Key milestones included +90% social follower growth YoY since 2015, most followed brand on Instagram Italy in 2020, production of top YouTube commercial in 2019 and key athlete communication campaigns.

Digital Content Marketing Consultant at Freelancer

March 1, 2024 - Present

Provide hybrid corporate expertise in digital content marketing, supporting: digital marketing strategy, experiential brand strategy, content production (studio and live events), live event marketing operations, marketing project management, and social media strategy with trends scouting. Worked with multiple brands including Amazon (Ring & Blink) for 15+ months and collaborated with agencies on additional freelance projects.

Senior Digital Activation Manager Outdoor at adidas

May 1, 2021 - September 1, 2023

Bringing to life adidas Outdoor, Terrex and Five Ten digital marketing campaigns. Managed end-to-end global seasonal digital campaign execution, ensured content consistency across owned media, led the global Outdoor digital activation team (1 direct report), maintained stakeholder relationships, supported GTM content planning, and led reactive content activations for live sport events and athlete initiatives.

Digital Media Strategy Manager EMEA at Starcom / Publicis Groupe

December 1, 2020 - May 1, 2021

Provided digital guidance to the media coordination team for campaign management and optimized media performance. Led spend distribution for performance media and innovative formats, supervised cross-functional teams across 28 local markets in EMEA, and trained client/internal teams in digital advertising.

Digital Content Marketing Specialist at Juventus Football Club

September 1, 2015 - December 1, 2020

Contributed to digital marketing strategy, editorial planning, and content production. Managed all social channels (100M followers across platforms), produced 30+ integrated campaigns yearly, activated brand experiences across 130+ live events, coordinated studio video/photo productions, agency coordination, and led the digital ecosystem development (including website, e-commerce, OTT, membership platforms and apps).