Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Bulgarian
Fluent
Work Experience
Marketing Expert at Work Nomads
June 1, 2024 - February 1, 2025Developed and executed marketing strategies for remote-work audiences; supported branding, recruitment, and production initiatives; created high-impact content and campaigns across social platforms.
Social Media Specialist at LearnWorlds
December 1, 2021 - June 1, 2024Developed and executed social media strategies, managed content creation, grew online communities, and supported marketing campaigns.
Social Media & PR Assistant at Insight TV
December 1, 2018 - February 1, 2020• Social media management, strategy development, and community management across all social media platforms
• Socal media campaign management, grew company’s Instagram following from 9000 to over 20K
• Show talent and influencer management for influencer campaigns with Supercar Blondie, Exploring with Josh and Cody, Ruud Gullit and more
• Creative and strategic planning for future marketing campaigns, such as coming up with show campaigns and competitions
• Graphic design of print ads, invites, and digital banners for Variety, WorldScreen, C21 and more
• Affiliate and B2B marketing relations management
• Event planning and management of activations
• Developing Insight TV’s PR on thought leadership through blogs
• Mailchimp management of the monthly B2B and B2C newsletters
• Supporting the team in overall PR and marketing efforts
• Working closely with creative team on the creation of show assets
• Production Assistant during the filming of Jndia: The Fast Life
Content Creator at Dutch Review
January 1, 2018 - December 1, 2018Created editorial content for Dutch Review; contributed to marketing materials and visuals.
Social Media Manager at AIHR Academy
December 1, 2020 - December 1, 2021Managed social media presence and campaigns for an online academy; built communities and supported HR/education marketing.
Social Media Manager at TheSoul Group
February 1, 2025 - Present• Social media management of multiple LinkedIn pages and the company’s Facebook and Instagram accounts within TheSoul Group
• Driving significant engagement growth across platforms, increasing average LinkedIn engagement by ~1,200% and Instagram engagement by ~170%
• Developed and executed social media strategies supporting employer branding, recruitment, and business initiatives
• Created high-performing LinkedIn content, including posts, carousels, polls, and campaign copy, tailored to different audiences and goals
• Led employer branding content showcasing company culture, remote work, internships, and employee stories
• Partnered with HR, Talent, Marketing, Creative, and Product teams to deliver aligned, timely social content across initiatives
• Planned and supported recruitment campaigns, including sponsored post briefs, creative direction, and role-specific messaging
•Handled community management from company pages, ensuring professional, brand-safe, and engaging interactions
• Contributed to campaign ideation for new products, creator economy initiatives, and short-form/vertical video storytelling
• Managed multiple projects and stakeholders in a fast-paced, high-volume content environment
Social Media Manager at The Soul Group
February 1, 2025 - PresentDeveloped and executed social media strategies to support employer branding, recruitment, and production initiatives. Created high-performing content including posts, carousels, videos, and campaign copy. Drove engagement growth by collaborating with HR, Talent, Marketing, Creative, and Production teams. Built partnerships with journalists, bloggers, and companies to expand reach.
Social Media Specialist at AIHR Academy
February 1, 2020 - December 1, 2021Managed social media presence, created content, and assisted with campaigns; supported follower growth and engagement across channels.
Content Creator at DutchReview
January 1, 2018 - December 1, 2018Created content for DutchReview including articles and visuals; supported editorial planning and social media assets.
Education
Master of Arts at University of Asterdam
June 1, 2018 - December 16, 2024Master of Arts (MA) Television & Cross-Media Culture at University of Amsterdam
January 1, 2017 - December 31, 2018Bachelor of Arts (Honors) Advertising at Southampton Solent University
January 1, 2011 - December 31, 2014Pre Masters Film & Photography at Leiden University, Netherlands
January 1, 2016 - January 1, 2017BA (Hons) Advertising at Southampton Solent University, UK
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Education, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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