Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a creative from the beautiful border city El Paso, Texas. I specialize in graphic and web design and offer my services through my studio Paradigm Shift. When I'm not designing, I enjoy creating digital collage art and volunteering with my local art community.…

Veronna Corral

Graphic Designer, Art Director, Creative Director





I am a creative from the beautiful border city El Paso, Texas. I specialize in graphic and web design and offer my services through my studio Paradigm Shift. When I'm not designing, I enjoy creating digital collage art and volunteering with my local art community.…

Available to hire

I am a creative from the beautiful border city El Paso, Texas. I specialize in graphic and web design and offer my services through my studio Paradigm Shift. When I’m not designing, I enjoy creating digital collage art and volunteering with my local art community.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Campus Activities Planner / Graphic Designer at University of Texas at El Paso

May 1, 2014 - October 14, 2025

Created dynamic print and digital assets for the Student Engagement & Leadership Center and six sub-departments. Spearheaded the revamp of brand guidelines, improving student outreach effectiveness. Streamlined event planning processes and coordinated budgets for on- and off-campus student activities. Organized and executed six major student events/trips; designed collateral for more than 15 campaigns. Consulted with university leaders to align creative vision with strategic engagement goals.

Founder / Creative Director at Paradigm Shift Design

February 1, 2018 - Present

Leads a multidisciplinary team of 5 creatives, overseeing budgeting, planning, and delivery of 250+ client projects across ecommerce, local business, non-profit, and creative industries. Directs ongoing print and digital campaigns as lead creative for a major Oakland-based non-profit. Implemented workflow systems to increase project efficiency and client satisfaction.

Owner / Graphic & Web Designer at Studio Veronna

January 31, 2018 - October 14, 2025

Provided bespoke branding solutions—letterheads, business cards, presentations—for more than 50 clients. Designed, developed, and launched over 30 full-scale business websites. Collaborated with event professionals to deliver monthly promotional graphics. Built lasting client relationships through responsive communication and creative problem solving.