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Hi, I’m Vibin Johnson, a Marketing & Communications professional with experience across digital marketing, content creation, campaign coordination, and marketing analytics across B2C and B2B. I’ve led go-to-market strategies that drive revenue, optimize brand allegiance, and increase client acquisition. I love blending creative development with data-driven insights to craft compelling narratives and engaging experiences. My toolkit spans data analysis (SQL, Power BI, Python), workflow optimization, Agile practices, and AI-driven analytics to enhance decision-making and close process gaps. I also produce high-impact visuals—photography, video, branding assets—and translate complex business needs into actionable insights for marketing and communications teams.…Hi, I’m Vibin Johnson, a Marketing & Communications professional with experience across digital marketing, content creation, campaign coordination, and marketing analytics across B2C and B2B. I’ve led go-to-market strategies that drive revenue, optimize brand allegiance, and increase client acquisition. I love blending creative development with data-driven insights to craft compelling narratives and engaging experiences. My toolkit spans data analysis (SQL, Power BI, Python), workflow optimization, Agile practices, and AI-driven analytics to enhance decision-making and close process gaps. I also produce high-impact visuals—photography, video, branding assets—and translate complex business needs into actionable insights for marketing and communications teams.

Vibin Johnson

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Hi, I’m Vibin Johnson, a Marketing & Communications professional with experience across digital marketing, content creation, campaign coordination, and marketing analytics across B2C and B2B. I’ve led go-to-market strategies that drive revenue, optimize brand allegiance, and increase client acquisition. I love blending creative development with data-driven insights to craft compelling narratives and engaging experiences. My toolkit spans data analysis (SQL, Power BI, Python), workflow optimization, Agile practices, and AI-driven analytics to enhance decision-making and close process gaps. I also produce high-impact visuals—photography, video, branding assets—and translate complex business needs into actionable insights for marketing and communications teams.…Hi, I’m Vibin Johnson, a Marketing & Communications professional with experience across digital marketing, content creation, campaign coordination, and marketing analytics across B2C and B2B. I’ve led go-to-market strategies that drive revenue, optimize brand allegiance, and increase client acquisition. I love blending creative development with data-driven insights to craft compelling narratives and engaging experiences. My toolkit spans data analysis (SQL, Power BI, Python), workflow optimization, Agile practices, and AI-driven analytics to enhance decision-making and close process gaps. I also produce high-impact visuals—photography, video, branding assets—and translate complex business needs into actionable insights for marketing and communications teams.

Available to hire

Hi, I’m Vibin Johnson, a Marketing & Communications professional with experience across digital marketing, content creation, campaign coordination, and marketing analytics across B2C and B2B. I’ve led go-to-market strategies that drive revenue, optimize brand allegiance, and increase client acquisition. I love blending creative development with data-driven insights to craft compelling narratives and engaging experiences.

My toolkit spans data analysis (SQL, Power BI, Python), workflow optimization, Agile practices, and AI-driven analytics to enhance decision-making and close process gaps. I also produce high-impact visuals—photography, video, branding assets—and translate complex business needs into actionable insights for marketing and communications teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Malayalam

Advanced

Tamil

Advanced

Hindi

Intermediate

Work Experience

Multimedia Assistant at Conestoga College

August 1, 2023 - June 7, 2024

Gathered material for photo and video shoots during various CSI events and advertising. Supported campus initiatives by providing vital assistance for student events and activities. Utilized CSI equipment to travel to various locations and record high-quality footage. Maintained careful file organization for multimedia resource accessibility. Edited audio and video clips for diverse projects ensuring polished professional end results. Collaborated with Marketing & Communications Coordinator to provide materials for press releases and promotional campaigns. Provided general AV support to ensure success of various programs and events.

Logistics Associate at Chelsea Market

August 1, 2022 - June 7, 2024

Enhanced manufacturing and shipping processes through applied managerial skills. Competent in order preparation, product creation, inventory acquisition, packaging, and delivery. Utilized Amazon Seller Central for efficient oversight of product-related operations. Developed Python programs to reduce errors and improve overall logistics operations. Enforced stringent policies and procedures by supervising and training new hires.

Business Analyst at Emsyne Software Technologies Pvt Ltd

May 1, 2021 - February 28, 2022

Broke down business processes into specific steps to identify areas of improvement. Collected data through research and observation. Engaged in open dialogue with individuals and teams to understand current processes. Analyzed data to identify patterns or trends and assisted in evaluation of possible solutions to determine the best one. Created documents and reports to summarize findings and recommendations. Communicated recommendations across all organizational levels.

Business Analyst at MANJILAS Singh PVT LTD

June 1, 2019 - July 31, 2021

Developed business architecture addressing scope, processes, alternatives, and risks. Analyzed client’s business requirements through document analysis, interviews, workshops, and workflow analysis. Translated stakeholder requirements into functional specifications, user cases, user stories, workflow/process diagrams, and data flow diagrams. Coordinated with design experts to create mock-ups for solution recommendations. Trained client technical staff on hardware and software issues. Identified process issues and provided solutions. Conducted various levels of testing including functional, user acceptance, and performance testing.

Store Associate at Decathlon, Kochi, India

December 1, 2018 - July 31, 2019

Handled planning and inventory management using e-commerce platforms. Assisted in analyzing business requirements and processes.

Business Analyst at EMSYNE Software Technologies Pvt Ltd

June 1, 2018 - August 1, 2021

Analyzed end-to-end business processes across banking, healthcare, and logistics, identifying workflow gaps and recommending optimizations that improved operational efficiency by 15–20% across key projects. Conducted data research, process mapping (BPMN), and stakeholder interviews to elicit accurate business requirements, reducing requirement ambiguity by 30%. Developed BRDs, FRDs, user stories, and workflow diagrams, ensuring cross-functional teams had clear technical and functional direction. Utilized SQL, Excel, and Power BI/Tableau dashboards to uncover trends, analyze KPIs, and support data-driven decision-making, contributing to improved forecasting accuracy in client projects. Collaborated with QA teams on test planning, test case reviews, defect validation, and UAT, ensuring product releases met business expectations with near-zero critical issues at deployment. Acted as a liaison between business and technical teams during Agile sprints, aligning development priorities with

Education

B-Tech in Computer Science & Engineering at Karunya University

January 1, 2014 - December 31, 2018

Diploma - Social Media Marketing at Conestoga College

September 1, 2014 - January 1, 2015

B-Tech - Computer Science Engineering at Karunya University

August 1, 2014 - May 1, 2018

Qualifications

Google Analytics Certification

January 11, 2030 - January 18, 2026

HubSpot Certification

January 11, 2030 - January 18, 2026

Industry Experience

Transportation & Logistics, Financial Services, Healthcare, Education, Manufacturing, Media & Entertainment, Retail, Professional Services, Software & Internet