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I’m a results-driven Creative Producer/Creative Director who loves turning bold ideas into reality across social, digital, experiential, and broadcast channels. I excel at steering end-to-end production, aligning creative execution with business goals, and delivering top-tier content on time and within budget. I’m a collaborative storyteller who thrives in fast-moving teams, builds scalable production systems, and places the right talent on the right briefs to maximize impact. I’m passionate about culture-forward work that moves audiences and sparks meaningful conversations.…I’m a results-driven Creative Producer/Creative Director who loves turning bold ideas into reality across social, digital, experiential, and broadcast channels. I excel at steering end-to-end production, aligning creative execution with business goals, and delivering top-tier content on time and within budget. I’m a collaborative storyteller who thrives in fast-moving teams, builds scalable production systems, and places the right talent on the right briefs to maximize impact. I’m passionate about culture-forward work that moves audiences and sparks meaningful conversations.

Victor Covington

Creative Producer, Creative Director, Project Manager, +4

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I’m a results-driven Creative Producer/Creative Director who loves turning bold ideas into reality across social, digital, experiential, and broadcast channels. I excel at steering end-to-end production, aligning creative execution with business goals, and delivering top-tier content on time and within budget. I’m a collaborative storyteller who thrives in fast-moving teams, builds scalable production systems, and places the right talent on the right briefs to maximize impact. I’m passionate about culture-forward work that moves audiences and sparks meaningful conversations.…I’m a results-driven Creative Producer/Creative Director who loves turning bold ideas into reality across social, digital, experiential, and broadcast channels. I excel at steering end-to-end production, aligning creative execution with business goals, and delivering top-tier content on time and within budget. I’m a collaborative storyteller who thrives in fast-moving teams, builds scalable production systems, and places the right talent on the right briefs to maximize impact. I’m passionate about culture-forward work that moves audiences and sparks meaningful conversations.

Available to hire

I’m a results-driven Creative Producer/Creative Director who loves turning bold ideas into reality across social, digital, experiential, and broadcast channels. I excel at steering end-to-end production, aligning creative execution with business goals, and delivering top-tier content on time and within budget.

I’m a collaborative storyteller who thrives in fast-moving teams, builds scalable production systems, and places the right talent on the right briefs to maximize impact. I’m passionate about culture-forward work that moves audiences and sparks meaningful conversations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Integrated Producer at Day One Agency

July 1, 2025 - July 1, 2025

Produced standout, social-first campaigns for Nike, Jordan, Canada Goose, Hornitos, and Ferrara Candy—blending culture, content, and strategy to drive engagement on brand social channels. Managed high-volume productions up to $500K, overseeing budgets, timelines, contracts, and vendor relationships. Partnered with creatives, strategists, account teams, and clients to shape concepts and bring ideas to life across channels. Streamlined workflows and scalable production systems to maintain creativity under tight timelines. Assigned the right talent to briefs to maximize impact and efficiency.

Creative Producer / Creative Director / Photographer at Freelance Creative

November 1, 2017 - November 6, 2025

Capture high-quality photography for commercial, branded content, events, and editorial campaigns. Lead pre-production planning, location scouting, casting, and vendor negotiations aligned with creative and financial objectives. Direct on-set production, ensuring alignment with brand guidelines and stakeholder expectations. Deliver creative treatments, mood boards, and shot lists; oversee post-production workflows including editing, color, and asset delivery. Develop social-content strategies with clients to optimize platform performance.

Project Manager at AKQA

December 1, 2023 - December 1, 2023

Managed projects up to $500K across various typologies with high-quality deliverables, on time and on budget. Led cross-functional teams through all project phases, from brief to client presentation. Managed production and team budgets from scope to finish. Served as day-to-day liaison for internal and client teams, ensuring SLAs were met. Coordinated external vendors including production companies, post houses, and talent agencies.

Project Manager / Digital Producer at Thesis | Nike

January 1, 2023 - January 1, 2023

Responsible for successful delivery of projects up to $500K with high-quality deliverables, on time. Project managed Air Max and Basketball campaigns across multiple channels between two Nike studios. Oversaw creative deliverables for assigned projects and stakeholders. Acted as day-to-day contact for internal teams and client counterparts, ensuring SLAs were met. Developed timelines and communicated milestones to Brand and Creative teams.

IT Project Manager at Adidas

July 1, 2021 - July 1, 2021

Assigned and oversaw daily tasks of technical personnel, ensuring milestones are met. Coordinated with vendors to equip retail stores with the proper tech. Maintained day-to-day effectiveness by defining and delivering strategic plans for Adidas IT retail support.

Creative Producer / Creative Director / Photographer at Freelance

October 30, 2017 - November 4, 2025

• Capture high-quality photography for commercial, branded content, events, and editorial campaigns. • Manage pre-production planning, location scouting, casting, and vendor negotiations to align with creative and financial objectives. • Direct and oversee on-set production, ensuring alignment with brand guidelines, creative strategy, and stakeholder expectations. • Deliver creative treatments, mood boards, and shot lists to communicate visual direction to clients and teams. • Oversee post-production workflows including photo editing, retouching, color correction, and asset delivery. • Develop content strategies with clients tailored to social media marketing goals, ensuring assets are optimized for platform-specific performance.