Available to hire
I am a creative marketer with over 15 years of experience in media, communication, and marketing. I thrive in dynamic and competitive environments, bringing innovative approaches and critical thinking to achieve marketing goals effectively. I’m known as a decisive leader as well as a great team player.
Throughout my career, I’ve gained expertise in digital marketing strategy, brand building, campaign management, and team leadership. I enjoy collaborating with diverse marketing teams and external agencies to deliver impactful branding and promotional campaigns that enhance user engagement and company revenues.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Fluent
German
Beginner
Korean
Beginner
Work Experience
Marketing & Branding Manager at KredioOne (360Kredi)
November 1, 2023 - PresentSupervised the development of promotional and branding items online and offline, ensuring alignment with brand standards. Managed advertisement and branding materials compliant with government authorities to attract users and increase revenues. Assisted in website and application platform management to enhance user experience and support marketing goals. Coordinated with marketing teams to align branding and promotions with strategic objectives. Developed original graphic concepts for corporate identity. Monitored campaign performance using analytics. Evaluated new marketing technologies and played a key role in rebranding. Managed and trained a marketing team. Led collaboration with regional marketing teams and external agencies. Developed comprehensive online and offline marketing strategies to increase brand visibility.
Digital Marketing Manager at WireHire
January 1, 2023 - July 16, 2025Developed and implemented marketing strategies, content planning, and campaign execution across digital ecosystems. Monitored social media trends and competitor activities. Managed customer communications maintaining brand style and voice. Led a team to research, write, edit, and supervise editorial plans. Analyzed consumer behaviors to enhance brand awareness. Researched market trends and introduced innovations in campaigns. Managed campaign performance through optimization and identified partnerships with influencers. Demonstrated knowledge in PPC, CRO, SEO, and SEM techniques for comprehensive marketing.
Content Manager at Pranala Cipta Berdaya (Happiness)
January 1, 2022 - July 16, 2025Managed content across email and social media platforms. Provided editorial, creative, and technical support to team members. Consulted with clients on campaign details and business objectives. Developed monthly content strategies and SEO-friendly templates. Edited content to ensure quality and adherence to standards. Conducted consumer and market research to understand target audiences. Designed and implemented promotional campaigns and tracked digital traffic. Established quality standards and best practices for content creation and branding. Managed client accounts including Tokopedia Parents and others.
Marketing & Communication Specialist at PT. Conexus Solusi
February 1, 2017 - November 1, 2018Designed and managed marketing events for advertising and promotion. Created content supporting key events and product launches. Developed client acquisition and retention strategies to maximize sales. Monitored competitor activity for product pricing and promotions. Implemented detailed tactical sales and marketing plans. Analyzed consumer data for product preferences and campaigns. Created copy for advertisements and communications. Liaised with stakeholders to align sales objectives and strategy.
Radio Broadcaster at OZ FM Jakarta, Indika FM, Hardrock FM Jakarta
November 1, 2018 - July 16, 2025Managed all elements of on-air programs including creative angles, writing, and production. Conducted interviews and built relationships with artists, clients, and government officials. Hosted promotional events and seminars as MC. Researched guests and topics for informative and entertaining content. Delivered professional and confident presentations and announcements.
Copy & Content Writer at YOGRT! Mobile Apps
January 1, 2015 - July 16, 2025Developed data-driven marketing strategies targeting specific markets and demographics. Produced high-quality creative and technical content. Managed workload efficiently to meet deadlines and company needs. Wrote and proofed content to enhance engagement and innovation.
Education
Bachelor Degree at University of Indonesia
January 1, 2006 - December 31, 2012Qualifications
The Fundamentals of Digital Marketing - Google Digital Garage
January 11, 2030 - July 16, 2025CBQA Certified: Information Security Management Systems
January 11, 2030 - July 16, 2025Certified in Risk Management - Asosiasi FinTech Pendanaan Bersama Indonesia
January 11, 2030 - July 16, 2025Industry Experience
Media & Entertainment, Financial Services, Professional Services, Software & Internet, Consumer Goods, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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