Yongwei (Vicky) Hu
Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows.
About
Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows. Recently completed a Master of Business Analytics at Massey University, developing a strong data-driven mindset with foundational skills in Python and SQL.
Comfortable with the Adobe Creative Suite and Final Cut Pro, I combine creative content production with analytical insights. Google Ads Certified and a Udacity graduate, I am passionate about using technical tools to understand user behavior and improve marketing ROI.
- 10 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Education
- Software & Internet
- Other
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Work experience· 11 roles
Manage digital campaigns across paid media channels. Analyse campaign data and optimise the ads. Create actionable copy and visual content for social media, posters, and other marketing materials. Build and maintain high-converting landing pages to support campaigns and lead generation. Organise and maintain customer relationship data through HubSpot CRM.
Responsible for managing paid campaigns on Meta Ads to generate qualified leads, designing and optimizing high-performing landing pages using Leadpages, and organizing customer relationship data in HubSpot CRM.
Front desk registration and check-in at the Plunket clinic. Set up and pack down the playgroup. Assist with playgroup activities. Greet whanau and welcome them to the group.
Education
Certifications and awards· 6
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