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Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows. Recently completed a Master of Business Analytics at Massey University, developing a strong data-driven mindset with foundational skills in Python and SQL. Comfortable with the Adobe Creative Suite and Final Cut Pro, I combine creative content production with analytical insights. Google Ads Certified and a Udacity graduate, I am passionate about using technical tools to understand user behavior and improve marketing ROI.…Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows. Recently completed a Master of Business Analytics at Massey University, developing a strong data-driven mindset with foundational skills in Python and SQL. Comfortable with the Adobe Creative Suite and Final Cut Pro, I combine creative content production with analytical insights. Google Ads Certified and a Udacity graduate, I am passionate about using technical tools to understand user behavior and improve marketing ROI.

Yongwei (Vicky) Hu

Digital Marketer, Marketing Analyst, Marketing Strategist, +7

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Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows. Recently completed a Master of Business Analytics at Massey University, developing a strong data-driven mindset with foundational skills in Python and SQL. Comfortable with the Adobe Creative Suite and Final Cut Pro, I combine creative content production with analytical insights. Google Ads Certified and a Udacity graduate, I am passionate about using technical tools to understand user behavior and improve marketing ROI.…Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows. Recently completed a Master of Business Analytics at Massey University, developing a strong data-driven mindset with foundational skills in Python and SQL. Comfortable with the Adobe Creative Suite and Final Cut Pro, I combine creative content production with analytical insights. Google Ads Certified and a Udacity graduate, I am passionate about using technical tools to understand user behavior and improve marketing ROI.

Available to hire

Results-driven marketing professional with 10+ years of experience in digital marketing. Expertise in managing end-to-end paid campaigns, SEO/SEM, and CRM workflows. Recently completed a Master of Business Analytics at Massey University, developing a strong data-driven mindset with foundational skills in Python and SQL.

Comfortable with the Adobe Creative Suite and Final Cut Pro, I combine creative content production with analytical insights. Google Ads Certified and a Udacity graduate, I am passionate about using technical tools to understand user behavior and improve marketing ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Digital Marketing Specialist at Study Group UK Limited Shanghai Branch

March 1, 2021 - January 31, 2025

Independently developed and executed annual digital marketing strategies and monthly paid media campaigns on multiple platforms to meet targets in China. Managed social and paid media campaigns including copywriting, poster design, and landing pages. Conducted SEO/SEM optimization and keyword research. Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Monitored performance using Google Analytics and delivered reports and insights. Organized online and offline events to target students. Coordinated daily with external vendors and agencies such as Brainlabs.

Associate Marketing Director at Lunion Intelligence Technology Co., Ltd.

April 1, 2019 - August 31, 2020

Built marketing strategies and monthly marketing calendars to meet targets. Operated social media platforms including WeChat, Zhihu, and Dingxiang Yuan. Planned and executed SEO and Email Marketing campaigns with daily data tracking and reporting. Developed tailored proposals for target clients across industries. Created marketing collaterals such as posters, brochures, and videos. Conducted primary and secondary research and developed research proposals. Coordinated with external OTT vendors overseas to promote SSP development.

Media Manager at Junshu Media Co., Ltd.

May 1, 2018 - April 30, 2019

Developed and deepened relationships with media vendors and implemented media strategies to achieve KPI goals. Coordinated with internal and external stakeholders to support media objectives.

Account Executive at OMD Advertising Co., Ltd.

March 1, 2016 - April 30, 2018

Delivered programmatic buying and performance monitoring across SSPs. Analyzed first and third-party data and implemented campaign optimizations. Worked with clients including Google, Unilever, and Hilton.

Marketing Manager (Part-time)

September 1, 2025 - Present

Responsible for managing paid campaigns on Meta Ads to generate qualified leads, designing and optimizing high-performing landing pages using Leadpages, and organizing customer relationship data in HubSpot CRM.

Marketing Ads Campaign Officer (Volunteer) at Dream Catchers World Wide

April 1, 2025 - Present

Plan and execute paid campaigns on Meta Ads, continuously monitor and optimize performance. Conduct on-site photo shoots to create engaging visual content. Lead weekly social media content planning, copywriting, and production of images and videos across Facebook, Instagram, LinkedIn, and WhatsApp groups.

Group Coordinator (Volunteer) at Plunket Community (clinic and playground)

July 1, 2025 - Present

Front desk registration and check-in at the Plunket clinic. Set up and pack down the playgroup. Assist with playgroup activities. Greet whanau and welcome them to the group.

Marketing Manager (Part-time) at Elan Education

September 1, 2025 - Present

Manage digital campaigns across paid media channels. Analyse campaign data and optimise the ads. Create actionable copy and visual content for social media, posters, and other marketing materials. Build and maintain high-converting landing pages to support campaigns and lead generation. Organise and maintain customer relationship data through HubSpot CRM.

Senior Digital Marketing Specialist at Study Group UK Limited - Shanghai Branch

March 1, 2021 - January 31, 2025

Developed and executed annual digital marketing strategies and monthly paid media campaigns on multiple platforms to meet the targets in China. Managed social and paid media campaigns, including copywriting, creative design, and landing page optimization, reducing cost-per-lead by 21.8% (¥320 → ¥250). Conducted SEO/SEM optimization and keyword research to improve visibility and lead generation. Used Google Analytics to monitor campaign performance and report clear insights to stakeholders. Organized online and offline events to engage target student audiences. Coordinated daily with external vendors and agencies to ensure smooth campaign delivery and KPI achievement.

Account Executive at Omnicom Group

March 1, 2016 - April 30, 2018

Executed and optimised digital advertising campaigns across multiple platforms. Worked on programmatic buying using DSP platforms, managing daily campaign performance. Monitored campaign delivery, identified issues, and adjusted strategies to meet KPIs. Analyzed first- and third-party data to implement data-driven optimizations. Prepared campaign reports and performance insights for clients, including Google, Unilever, and Hilton, ensuring alignment with business objectives.

Marketing Manager (Volunteer) at Dream Catchers World Wide

April 1, 2025 - Present

Plan and execute paid campaigns on Meta Ads, continuously monitoring and optimizing performance. Responsible for weekly social media content planning, copywriting, and the production of images and videos across Facebook, Instagram, LinkedIn, and WhatsApp groups.