Before defining luxury, I must first address a common misconception—many people think luxury is simply about spending a lot on expensive furniture or materials. They see something online or in a neighbour’s home and assume, “This looks costly, so it must be luxurious.”

Or they associate luxury with designer labels and branded furnishings. But true luxury goes far beyond that. It’s rooted in personal taste, individuality, and intentional choices. Every material selected should have a purpose, tailored specifically to the user.

For me, experience is just as important as aesthetics. Luxury isn’t only about how a space looks—it’s about how it makes you feel throughout the entire journey.

From the first consultation to the final handover, the process itself should feel elevated, warm, and meaningful. It includes service, hospitality, and attention to detail. In essence, real luxury is not just visual—it’s emotional. It should be personal, thoughtful, and deeply connected to the individual’s lifestyle.

Here are some of the advices I would give to aspiring designers who want to work in the luxury space:

First, experience is key. Always involve your clients in the design journey. Designers may have strong creative visions, but it’s important to listen and collaborate—after all, the space is meant for the client to feel at home.

Second, never overlook details. True luxury lies in thoughtful execution, not in flashy design. Even a wardrobe’s drawer alignment or material can elevate a space.

Lastly, always remember, don’t compete on price—compete on value. High-net-worth clients care more about experience and meaning than just cost. When you undercut to win a job, you risk losing your brand identity.