I’m a Social Media and Influencer Partnerships Specialist with over 17 years of experience in B2C marketing and partnerships, with the past 8 as a freelancer focused on organic social, community management and influencer marketing across Facebook, Instagram, LinkedIn, X and TikTok. I’ve worked with hospitality, travel, entertainment, lifestyle and kids’ brands, helping them grow engaged communities who actually want to be part of what they’re doing. I’m really good at understanding what makes people tick (and ultimately do or buy the thing you want them to!). I’m also a firm believer that any successful brand or campaign starts with excellent community management. I also specialise in ASA compliance for influencer and social media marketing, ensuring all campaigns follow advertising guidelines.

I’m a Social Media and Influencer Partnerships Specialist with over 17 years of experience in B2C marketing and partnerships, with the past 8 as a freelancer focused on organic social, community management and influencer marketing across Facebook, Instagram, LinkedIn, X and TikTok. I’ve worked with hospitality, travel, entertainment, lifestyle and kids’ brands, helping them grow engaged communities who actually want to be part of what they’re doing. I’m really good at understanding what makes people tick (and ultimately do or buy the thing you want them to!). I’m also a firm believer that any successful brand or campaign starts with excellent community management. I also specialise in ASA compliance for influencer and social media marketing, ensuring all campaigns follow advertising guidelines.

Available to hire

I’m a Social Media and Influencer Partnerships Specialist with over 17 years of experience in B2C marketing and partnerships, with the past 8 as a freelancer focused on organic social, community management and influencer marketing across Facebook, Instagram, LinkedIn, X and TikTok.

I’ve worked with hospitality, travel, entertainment, lifestyle and kids’ brands, helping them grow engaged communities who actually want to be part of what they’re doing.

I’m really good at understanding what makes people tick (and ultimately do or buy the thing you want them to!). I’m also a firm believer that any successful brand or campaign starts with excellent community management.

I also specialise in ASA compliance for influencer and social media marketing, ensuring all campaigns follow advertising guidelines.

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Language

English
Fluent

Work Experience

Founding Director at Lemonade Social Ltd
January 1, 2018 - October 28, 2025
Freelance social media, partnerships and influencer marketing specialist with 20+ years’ PR and B2C marketing experience. Creative thinker and strategic planner who develops engaging, platform-appropriate content and builds online communities. Sourced and collaborated with influencers and creators aligned with brand storytelling and community values; delivered campaigns that exceed digital marketing goals.
Senior Account Manager at London Evening Standard / The Independent / I (ESI Media)
December 31, 2017 - December 31, 2017
Led influencer campaigns from research and talent selection through to contract negotiations, briefing and content approvals; ensured ASA compliance and produced campaign reports. Managed day-to-day community engagement and content scheduling. Key campaigns included Brand to Hand revenue growth (YoY 40%), and collaborations with Hasbro, Leapfrog, and IHG; coordinated cross-platform promos such as The Inbetweeners Movie with Bauer Media; secured notable media coverage and audience reach.
Media Manager at Lime Communications
December 31, 2012 - December 31, 2012
Managed film promotion for major studios (Disney, Lionsgate, Universal) and led influencer campaigns, content strategy, and cross-platform promotions.
Partnerships Manager at Telegraph Media Group
December 31, 2008 - December 31, 2008
Established and managed partnerships and promotional campaigns, aligning brand messaging with media opportunities.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other