Victoria Newell
I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a…
About
I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a designer, the insight of a strategist, and the efficiency of an account manager. My work spans luxury apartment brands to large tech and gaming campaigns, earning national awards (and at least two likes on Instagram). Let’s make something great together.
- 4 years' experience
- Joined September 2025
Industry experience
- Media & Entertainment
- Professional Services
- Healthcare
- Non-Profit Organization
- Retail
- Education
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Work experience· 17 roles
Collaborated with designers, photographers, and videographers to create compelling visual assets for TV, social media, and print. Wrote and edited copy for a wide range of media, including television, radio, social media, and websites, ensuring brand voice consistency. Worked directly with clients such as South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies that meet their marketing objectives. Led development and execution of creative strategies for various brand campaigns, focusing on brand identity, messaging, and visual direction. Led creative briefs from concept to execution across multiple channels. Analyzed campaign performance and brand metrics to refine strategies for future creative initiatives.
Collaborated with designers, photographers, and videographers to create compelling visual assets for TV, social media, and print. Wrote and edited copy for a wide range of media, ensuring brand voice consistency. Worked with clients such as South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies that meet marketing objectives. Led the development and execution of creative strategies for brand campaigns focusing on identity, messaging, and visual direction. Managed multi-channel creative briefs from concept to execution and analyzed campaign performance to refine future efforts. Drove a 112% increase in platelet donations for STB&T two weeks after launch.
Collaborated with designers, photographers, and videographers to create visual assets for TV, social media, and print. Wrote and edited copy for TV, radio, social media, and websites, ensuring brand voice consistency. Worked directly with clients such as South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies. Led development and execution of campaigns focusing on brand identity, messaging, and visual direction. Achieved 112% increase in platelet donations for STB&T two weeks after launch. Led creative briefings across channels and analyzed campaign performance to refine strategies.
Education
Certifications and awards· 11
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