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I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a designer, the insight of a strategist, and the efficiency of an account manager. My work spans luxury apartment brands to large tech and gaming campaigns, earning national awards (and at least two likes on Instagram). Let’s make something great together.…I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a designer, the insight of a strategist, and the efficiency of an account manager. My work spans luxury apartment brands to large tech and gaming campaigns, earning national awards (and at least two likes on Instagram). Let’s make something great together.

Victoria Newell

Graphic Designer, Copywriter, Brand Strategist, +7

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I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a designer, the insight of a strategist, and the efficiency of an account manager. My work spans luxury apartment brands to large tech and gaming campaigns, earning national awards (and at least two likes on Instagram). Let’s make something great together.…I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a designer, the insight of a strategist, and the efficiency of an account manager. My work spans luxury apartment brands to large tech and gaming campaigns, earning national awards (and at least two likes on Instagram). Let’s make something great together.

Available to hire

I’m a designer from Austin, TX with a background in brand strategy, media planning, and account management — which means I can jump into your team seamlessly and deliver on your brand goals with the creativity of a designer, the insight of a strategist, and the efficiency of an account manager. My work spans luxury apartment brands to large tech and gaming campaigns, earning national awards (and at least two likes on Instagram). Let’s make something great together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Branding & Advertising Graphic Designer

March 1, 2023 - Present

Created brand identities, web design, and marketing collateral for small businesses and nonprofits. Developed creative strategies that increased brand visibility and audience engagement. Led design projects from concept to completion, including website designs and branding. Worked closely with clients to ensure brand consistency across all touchpoints. Generated and edited short-form video content.

Account Executive at The Wood Agency

July 1, 2025 - September 30, 2025

Collaborated with designers, photographers, and videographers to create compelling visual assets for TV, social media, and print. Wrote and edited copy for TV, radio, social media, and websites, ensuring brand voice consistency. Worked directly with clients like South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies that meet their marketing objectives. Led the development and execution of creative strategies for various brand campaigns, focusing on brand identity, messaging, and visual direction. One strategy for STB&T saw a 112% increase in platelet donations two weeks after launch. Led creative briefings, from concept to execution, across multiple channels, delivering clear strategic direction and creative vision. Analyzed campaign performance and brand metrics to refine strategies and inform future creative initiatives.

Assistant Brand Strategist at Horizon Media

September 1, 2023 - September 30, 2025

Conducted data analysis and market research to provide insights on target audiences, trends, and competitive positioning, which informed creative and media strategies. Collaborated with creative teams to translate brand strategy into impactful media campaigns across TV, radio, print, and digital platforms. Crafted content strategies and messaging that aligned with brand goals, working to increase brand visibility and audience engagement. Ensured creative assets met client expectations and maintained brand consistency across all marketing channels.

Graphic Designer & Copywriter at Bullet Advertising

May 1, 2022 - September 30, 2025

Designed and developed creative assets for various campaigns, integrating graphic design and copywriting skills to deliver engaging marketing materials. Produced pitch decks, presentations, and campaign proposals, playing a key role in the creation of the award-winning Meta Quest pitch. Wrote creative copy and developed brand guidelines that informed campaign messaging and visual identity. Contributed to the 2022 NSAC National Champion Meta Quest campaign, collaborating with the creative team to craft a compelling narrative. Worked across multiple design disciplines, including digital design, print materials, and social media assets.

Freelance Branding & Advertising Graphic Designer at Self-Employed

March 1, 2023 - Present

Created brand identities, web design, and marketing collateral for small businesses and nonprofits. Developed creative strategies to increase brand visibility and audience engagement. Led design projects from concept to completion, including website designs and branding. Worked closely with clients to ensure brand consistency across all touchpoints. Generated and edited short-form video content.

Account Executive at The Wood Agency

July 1, 2025 - September 30, 2025

Collaborated with designers, photographers, and videographers to create visual assets for TV, social media, and print. Wrote and edited copy for TV, radio, social media, and websites, ensuring brand voice consistency. Worked directly with clients such as South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies. Led development and execution of campaigns focusing on brand identity, messaging, and visual direction. Achieved 112% increase in platelet donations for STB&T two weeks after launch. Led creative briefings across channels and analyzed campaign performance to refine strategies.

Assistant Brand Strategist at Horizon Media

September 1, 2023 - September 30, 2025

Conducted data analysis and market research to provide insights on target audiences, trends, and competitive positioning. Collaborated with creative teams to translate brand strategy into impactful media campaigns across TV, radio, print, and digital platforms. Crafted content strategies and messaging that increased brand visibility and audience engagement. Ensured creative assets met client expectations and maintained brand consistency across all marketing channels.

Graphic Designer & Copywriter at Bullet Advertising

May 1, 2022 - September 30, 2025

Designed and developed creative assets for various campaigns, integrating graphic design and copywriting to deliver engaging marketing materials. Produced pitch decks, presentations, and campaign proposals. Wrote creative copy and developed brand guidelines guiding campaign messaging and visual identity. Contributed to the 2022 NSAC National Champion Meta Quest campaign, collaborating with the creative team. Worked across digital design, print materials, and social media assets.

Freelance Branding & Advertising Graphic Designer

March 1, 2023 - Present

Freelance Branding & Advertising Graphic Designer creating brand identities, websites, and marketing collateral for small businesses and nonprofits. Led creative strategy to increase brand visibility and audience engagement. Managed projects end-to-end, including website design and branding, and advised clients on consistency across touchpoints. Generated and edited short-form video content.

Account Executive at The Wood Agency

July 31, 2025 - October 24, 2025

Collaborated with designers, photographers, and videographers to create compelling visual assets for TV, social media, and print. Wrote and edited copy for a wide range of media, including television, radio, social media, and websites, ensuring brand voice consistency. Worked directly with clients such as South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies that meet their marketing objectives. Led development and execution of creative strategies for various brand campaigns, focusing on brand identity, messaging, and visual direction. Led creative briefs from concept to execution across multiple channels. Analyzed campaign performance and brand metrics to refine strategies for future creative initiatives.

Assistant Brand Strategist at Horizon Media

September 30, 2023 - October 24, 2025

Graphic Designer & Creative Strategist at Bullet Advertising

May 31, 2022 - October 24, 2025

Designed and developed creative assets for various campaigns, integrating graphic design and copywriting skills to deliver engaging marketing materials. Produced pitch decks, presentations, and campaign proposals, playing a key role in the creation of the award-winning Meta Quest pitch. Wrote creative copy and developed brand guidelines that informed campaign messaging and visual identity. Contributed to the 2022 NAC National Champion Meta Quest campaign, collaborating with the creative team to craft a compelling narrative. Worked across multiple design disciplines, including digital design, print materials, and social media assets.

Freelance Branding & Advertising Graphic Designer at Self-Employed

March 1, 2023 - November 6, 2025

Created brand identities, web design, and marketing collateral for small businesses and non-profits. Developed creative strategies that increased brand visibility and audience engagement. Led design projects from concept to completion, including website designs and branding. Generated and edited short-form video content.

Account Executive at The Wood Agency

July 1, 2025 - July 1, 2025

Collaborated with designers, photographers, and videographers to create compelling visual assets for TV, social media, and print. Wrote and edited copy for a wide range of media, ensuring brand voice consistency. Worked with clients such as South Texas Blood & Tissue, Grapevine Tourism Board, and Methodist Hospital to shape creative strategies that meet marketing objectives. Led the development and execution of creative strategies for brand campaigns focusing on identity, messaging, and visual direction. Managed multi-channel creative briefs from concept to execution and analyzed campaign performance to refine future efforts. Drove a 112% increase in platelet donations for STB&T two weeks after launch.

Assistant Brand Strategist at Horizon Media

September 1, 2023 - September 1, 2023

Conducted data analysis and market research to provide insights on target audiences, trends, and competitive positioning, informing creative and media strategies. Collaborated with creative teams to translate brand strategy into impactful campaigns across TV, radio, print, and digital platforms. Crafted content strategies and messaging that aligned with brand goals and increased visibility and engagement. Ensured creative assets met client expectations and maintained brand consistency across all marketing channels.

Graphic Designer & Creative Strategist at Bullet Advertising

May 1, 2022 - May 1, 2022

Designed and developed creative assets for campaigns, integrating graphic design and copywriting to deliver engaging marketing materials. Produced pitch decks, presentations, and campaign proposals, playing a key role in the creation of award-winning campaigns.

English Teaching Assistant at CEIPSO El Cantizal de Las Rozas

July 1, 2024 - July 1, 2024

Developed visually engaging presentations, games, and learning materials to support English language education for students aged 5–16. Applied design thinking to create interactive activities that improved student participation and comprehension. Collaborated across subjects to design cross-disciplinary lesson plans promoting creativity and cultural understanding. Prepared students for Cambridge English B1 and B2 exams, ensuring alignment with curriculum standards.