I'm Victor, the Founder & Lead Designer of VAJ Design, and seasoned expert in UI & UX design and branding. With a BFA in Graphic & Interactive Design from Temple University, I bring over 15 years of professional design experience to the forefront. I have worked across a variety of industries including tech, heath & wellness, housing, beauty, and more. --- **Experience** Senior Experience Designer | Rocket Mortgage October 2021 – August 2023 Senior Creative Designer | Envolve PeopleCare (Centene) January 2015 – July 2020 Director, Creative | LiveHealthier February 2013 – January 2015 Director, Marketing & Design | SnappCloud June 2011 – January 2013 Marketing Manager, Graphic & Interactive Design | SnappCloud May 2008 – June 2011 Graphic & Interactive Designer | Digitas Health July 2007 – May 2008

Victor J

I'm Victor, the Founder & Lead Designer of VAJ Design, and seasoned expert in UI & UX design and branding. With a BFA in Graphic & Interactive Design from Temple University, I bring over 15 years of professional design experience to the forefront. I have worked across a variety of industries including tech, heath & wellness, housing, beauty, and more. --- **Experience** Senior Experience Designer | Rocket Mortgage October 2021 – August 2023 Senior Creative Designer | Envolve PeopleCare (Centene) January 2015 – July 2020 Director, Creative | LiveHealthier February 2013 – January 2015 Director, Marketing & Design | SnappCloud June 2011 – January 2013 Marketing Manager, Graphic & Interactive Design | SnappCloud May 2008 – June 2011 Graphic & Interactive Designer | Digitas Health July 2007 – May 2008

Available to hire
credit-card $800 per day ($100 per hour)

I’m Victor, the Founder & Lead Designer of VAJ Design, and seasoned expert in UI & UX design and branding. With a BFA in Graphic & Interactive Design from Temple University, I bring over 15 years of professional design experience to the forefront. I have worked across a variety of industries including tech, heath & wellness, housing, beauty, and more.


Experience

Senior Experience Designer | Rocket Mortgage
October 2021 – August 2023

Senior Creative Designer | Envolve PeopleCare (Centene)
January 2015 – July 2020

Director, Creative | LiveHealthier
February 2013 – January 2015

Director, Marketing & Design | SnappCloud
June 2011 – January 2013

Marketing Manager, Graphic & Interactive Design | SnappCloud
May 2008 – June 2011

Graphic & Interactive Designer | Digitas Health
July 2007 – May 2008

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Skills

Fr
Freelance Gig
AI
AI Collection (Audio)
AI
AI Collection (Video)
AI
AI Data Labelling

Experience Level

Freelance Gig
Expert

Language

Education

BFA in Graphic & Interactive Design at Temple University: Tyler School of Art
August 15, 2003 - May 15, 2007

Qualifications

BFA in Graphic & Interactive Design
May 9, 2007
BFA from Temple University Tyler School of Art

Industry Experience

Healthcare, Professional Services, Consumer Goods, Education, Retail, Real Estate & Construction, Software & Internet, Travel & Hospitality, Other
    uniE621 Enliven (corporate wellness web application and accompanying mobile app)
    A flexible, customizable solution encompassing health tracking, chat with health coaches, interactive activities like health challenges, personalized content delivery, appointment scheduling for biometric screenings, HIPAA and 508 Compliance, accessibility, third-party app integration (e.g., Fitbit, MyFitnessPal, Runkeeper), CMS, and the ability to be re-skinned to align with their branding. Design Process • User-Centered Research: Extensive research and needs assessment were conducted to understand user requirements. • Wireframing and Prototyping: Design ideas were visualized through wireframes and prototypes. • User Testing: UserZoom was employed for testing, providing insights for design refinements. • Accessibility Integration: Meeting branding colors while adhering to accessibility requirements involved creating an accessible version of the client's palette when necessary. Development • The application was built on .NET, ensuring a robust and secure foundation. • The mobile app was developed for both Android and iOS platforms. Testing and Quality Assurance • Design QA to ensure the the builds aligned with the intended designs. • Functional testing to identify bugs. • Accessibility testing to confirm everything was within compliance. • Adaptations to meet specific client branding while preserving accessibility. • Content reviews by the health experts to make sure everything was accurate. Launch It was launched in phases. The first was the early version of the web application. We later released the more robust version that included additional functionality such as the third-party app integration. The iOS app came afterwards and then finally the Android app. Challenges Faced • HR representatives' insistence on alignment with internal processes rather than health and wellness expert recommendations. • Balancing client-specific branding colors with accessibility requirements, necessitating the creation of accessible color palettes. Conclusion Enliven effectively resolved our clients' multifaceted challenges by delivering a fully customizable, branded, and accessible health and wellness application. It empowered employees to make informed, healthier choices, leading to improved well-being and heightened productivity within their organizations. #UIDesign #UXDesign #WebAppDesign #MobileAppDesign #UserTesting #HealthAndWellness
    uniE608 Smartphone QR Code Wallpaper (promo video)
    We designed, illustrated, storyboarded, and animated this promo video for smartphone QR code wallpapers. We also create the actual wallpapers themselves. #Animation #PromoVideo #ExplainerVideo #SmartphoneWallpaper #QRCode
    uniE621 Good Brows Beauty (website, logo, packaging, and promo materials)
    We designed the logo, website, promo materials, and packaging for a luxury brow boutique called Good Brows. The website includes e-commerce, appointment scheduling, and e-course functionality. #WebDesign #WebsiteDesign #VisualDesign #UIDesign #UXDesign #ECommerceWebsite
    uniE621 Wanderlust Pros Travel Academy (logo and landing page)
    We designed the logo and landing page for a curriculum-based group coaching program for aspiring and existing travel professionals looking to achieve increased profitability and long-term success through specializing in group travel. #LogoDesign #WebDesign
    uniE608 Tactys (mobile app and logo)
    We designed mobile app and logo for Tactys, an address book app that stays up-to-date automatically. #MobileAppDesign #UIDesign #UXDesign #LogoDesign
    uniE621 NV Us Vacations Brand Identity
    We developed the logo, brand guide, digital media, and brand messaging for NV Us Vacations, the go-to resource for avid adventurers, especially those with unique physical challenges and capabilities. #GraphicDesign #LogoDesign #WebDesign #BrandGuide #SocialMediaGraphics
    uniE608 UI System Guide
    A UI System Guide is a comprehensive, meticulously crafted internal resource used as a reference point during the design and development phases of digital projects. It encompasses a set of guidelines, principles, and components that maintain consistency, enhance user experience, and facilitate a seamless design and development process. What a UI System Guide Does • Maintains Consistency: It establishes a unified visual identity and user experience across all digital assets. • Speeds Up Development: By providing pre-defined UI components and styles, it accelerates the development phase. • Enhances Collaboration: Teams can collaborate more effectively, ensuring everyone works with a shared understanding of design principles. • Optimizes User Experience: It prioritizes user-centric design, leading to more intuitive and enjoyable digital products. Why UI System Guides Are Important • Consistency: They ensure visual and functional consistency, which fosters brand recognition and trust. • Efficiency: They reduce redundancy by offering pre-built components, saving time and effort. • Scalability: They facilitate scalability by providing a foundation for future design and development. • Enhanced Collaboration: They improve team collaboration by offering a common reference point. Considerations in a UI System Guide • Design Principles: Establishing core design principles that align with the brand's identity. • UI Components: Providing a library of UI elements such as buttons, forms, typography, and color palettes. • Accessibility: Ensuring accessibility guidelines are adhered to, making the digital assets usable for all. • Responsive Design: Guidelines for responsiveness across various screen sizes and devices. • Documentation: Comprehensive documentation detailing usage, code examples, and design rationale. Time and Effort Savings • A well-structured UI System Guide yields substantial time and effort savings: • Streamlined Development: Developers can work faster with pre-defined UI components. • Reduced Iterations: Designers benefit from clear guidelines, minimizing design revisions. • Enhanced Collaboration: Teams work more efficiently, resulting in faster project delivery. • Consistent User Experience: Users benefit from consistent, user-centric design choices. The UI System Guide has become an invaluable asset in our design and development workflow. Its role in maintaining consistency, expediting development, and enhancing collaboration cannot be overstated. By adhering to its guidelines, we have achieved more streamlined and efficient digital projects that consistently deliver exceptional user experiences. #UISystemGuide #SystemGuide #StyleGuide #VisualDesign #UIDesign #UXDesign
    uniE621 MLK Class of 2004 Reunion (event logo, landing page, flyer, and social media graphics)
    This design package for a the MLK Class of 2004 Reunion includes: • Logo • Landing page design and development. Includes ticket purchase and room booking functionality. • Promotional flyer • Social media profile icon and hero banner #GraphicDesign #LogoDesign #VisualDesign #UIDesign #UXDesign #WebDesign #DigitalMedia
    uniE621 Conyers Middle School Logo
    This logo for Conyers Middle School, blends the bold spirit of the bulldog mascot with their vibrant school colors. #LogoDesign #Education
    uniE621 1915: Black Thought Logo
    We designed the logo for '1915: Black Thought,' an organization devoted to spotlighting the remarkable contributions of African diaspora scientists to the U.S. research enterprise. Celebrating diversity and innovation in science! 4 #LogoDesign #AfricanDiaspora #Scientists

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