Growth marketing strategist with 5+ years of experience scaling startups into multi-figure brands through high-ROI campaigns, expert copywriting, and digital advertising.
Co-founded and sold a top-rated marketing firm, leading projects for brands like Haven Fix, BarkBox, and Pivura.
Known for blending data-driven strategy with compelling storytelling that converts. Let’s turn your brand into the next big thing.
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Case Study: How I Helped Pivura Scale 0.6x ROAS to 3x in Less Than 60 Days
When Pivura—a luxury beauty brand—was preparing for launch, they had the product, but not the polish. That’s where I came in.
From the ground up, I developed their brand identity: colors, fonts, tone, archetype—the works. I built their Shopify store, designed a premium shopping experience, and crafted a brand that felt as high-end as their products truly are.
Then came the ads. When we started, their Facebook ROAS was a modest 0.6. Within 60 days of launching, we tripled it—hitting consistent 2x–3x returns through strategic ad funnels, buttery-smooth video/image creatives, and a clean, data-fed pixel setup.
This wasn’t luck—it was strategy, execution, and a little mascara magic. Every element was intentional, leaving no room for guesswork or gaps that might cause customer hesitation.
Bottom line: I didn’t just run ads. I built a brand that customers trusted—and couldn’t wait to buy from.
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