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I am a dynamic and results-driven marketer with nearly a decade of experience in developing and executing data-driven marketing strategies that deliver exceptional ROI and accelerate brand growth. I enjoy leveraging cutting-edge technologies and emerging trends to identify and capitalize on new business opportunities. I am passionate about driving innovative campaigns and fostering strong partnerships. With a commitment to advancing company goals through strategic vision, creativity, and a relentless focus on results, I thrive in fast-paced and evolving marketing environments.…I am a dynamic and results-driven marketer with nearly a decade of experience in developing and executing data-driven marketing strategies that deliver exceptional ROI and accelerate brand growth. I enjoy leveraging cutting-edge technologies and emerging trends to identify and capitalize on new business opportunities. I am passionate about driving innovative campaigns and fostering strong partnerships. With a commitment to advancing company goals through strategic vision, creativity, and a relentless focus on results, I thrive in fast-paced and evolving marketing environments.

Victor Davies

Marketer, Marketing Strategist, Brand Strategist, +2

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I am a dynamic and results-driven marketer with nearly a decade of experience in developing and executing data-driven marketing strategies that deliver exceptional ROI and accelerate brand growth. I enjoy leveraging cutting-edge technologies and emerging trends to identify and capitalize on new business opportunities. I am passionate about driving innovative campaigns and fostering strong partnerships. With a commitment to advancing company goals through strategic vision, creativity, and a relentless focus on results, I thrive in fast-paced and evolving marketing environments.…I am a dynamic and results-driven marketer with nearly a decade of experience in developing and executing data-driven marketing strategies that deliver exceptional ROI and accelerate brand growth. I enjoy leveraging cutting-edge technologies and emerging trends to identify and capitalize on new business opportunities. I am passionate about driving innovative campaigns and fostering strong partnerships. With a commitment to advancing company goals through strategic vision, creativity, and a relentless focus on results, I thrive in fast-paced and evolving marketing environments.

Available to hire

I am a dynamic and results-driven marketer with nearly a decade of experience in developing and executing data-driven marketing strategies that deliver exceptional ROI and accelerate brand growth. I enjoy leveraging cutting-edge technologies and emerging trends to identify and capitalize on new business opportunities.

I am passionate about driving innovative campaigns and fostering strong partnerships. With a commitment to advancing company goals through strategic vision, creativity, and a relentless focus on results, I thrive in fast-paced and evolving marketing environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Freelancer at UK/EMEA

June 1, 2022 - Present

Produced over 500+ sales decks, brand guidelines & collateral, including marketing training sessions. Developed SEO & social media strategies increasing discoverability by 50-120% and social media following by average of 30%. Implemented & optimised email campaigns with average CTR of 5-12%. Assisted with brand implementation and logistics of over 60 trade shows & agency events. Delivered bespoke marketing strategies including content creation, SWOT analysis, audience segmentation, buyer personas, competitor and trend analysis, pricing strategies, email campaigns & automation, advertising & promotional campaigns, Google Analytics, campaign management, customer life-cycle management, PR strategy, USP ideation, social listening & influencer marketing.

Head of Marketing/ Editor-in-Chief at VIPER magazine

August 1, 2018 - Present

Collaborated with external partners to develop engaging promotional content for various media outlets. Oversaw setup & execution of physical and digital production for over 10 issues. Headed digital marketing, advertising and social media strategies to maximise results and engagement by 20-50%. Identified and leveraged PR opportunities and crafted compelling PRs. Streamlined marketing processes via new technologies, increasing department efficiency by 20%. Developed comprehensive business strategies encompassing digital, print, advertising, social media, newsletters, and creative materials. Fostered partnerships with influential industry players, enhancing brand visibility and market positioning. Designed and developed creative branding strategies including brand guides. Analysed performance data to adjust marketing tactics, enhancing campaign effectiveness by 25%. Achieved a 40% increase in brand awareness within 12 months.

Head of Marketing at Zoom Media

June 30, 2022 - July 11, 2025

Led B2B digital marketing strategy for AV & OOH sales products, including SEO, email, social media, offline and display advertising campaigns and events. Managed a team of marketing professionals including their professional growth and development. Optimised digital roadmap for customers' path-to-purchase, reducing touch points and increasing conversion rates by 20%. Designed and executed product pricing strategies increasing OOH product sales by 35%. Championed UK's first brand guidelines framework and cross-functional marketing calendar increasing marketing efficiency by 20%. Sourced and managed new corporate relationships increasing brand awareness by 50%. Negotiated pricing reducing payroll/admin costs by 30%. Developed and implemented content marketing strategy increasing engagement by 30% in the first year. Increased marketing attributed revenue by 12%.

UK Marketing Manager at Lightspeed

January 31, 2019 - July 11, 2025

Oversaw UK marketing budget of over £600k generating high ROI through multi-channel campaigns. Coordinated and executed events, trade shows, and promotional activities generating over 10,000 leads in first year. Developed UK strategy including SEO, PPC, and digital design improving customer journey and conversion rates by 13%. Executed social survey campaign with 80% conversion rate into qualified leads generating £900k in revenue. Managed marketing operations and logistics of over 20 trade shows and local events generating over £1.3m in revenue.

Content & Brand Manager at Debut

April 1, 2017 - July 11, 2025

Worked closely with Microsoft, Goldman Sachs & BP providing student-focused brand strategy direction targeting top candidates. Developed bespoke marketing strategy to increase awareness for blue-chip organisations. Translated marketing strategy into campaigns and initiatives to drive awareness and competition for candidates.