Available to hire
I am a seasoned media professional who blends creativity, critical thinking, and technical skills to deliver innovative solutions across video production, graphic design, web design, and social media management. I thrive on turning ideas into engaging visuals and experiences, while staying data-informed to optimize impact and ROI. I enjoy collaborating with teams to drive growth and community-building initiatives, always learning and evolving with the latest industry trends.
I am driven by the belief that thoughtful storytelling and well-crafted digital experiences can meaningfully shape society. I bring a proven track record of delivering high-quality content, campaigns, and platforms, underpinned by strong communication, project leadership, and a passion for continuous learning and collaboration.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Swahili
Fluent
Work Experience
Digital Marketing Strategist at MarcTina Consultancy / The Odyssey Studios
July 1, 2024 - November 28, 2025Spearheaded cross-platform digital marketing strategies, resulting in a 25% increase in community engagement. Managed SEO initiatives and website performance, achieving substantial improvement in organic search traffic. Led design and development of client web platforms and oversaw social media campaigns. Analyzed campaign data to optimize performance and inform strategy.
Website Manager, Social Media Manager & Creative Lead (Remote, Part-Time) at Alpha Veggies Limited
March 31, 2025 - August 2, 2025Supported design, content updates, and ongoing maintenance of the brand’s e-commerce website, ensuring optimal user experience, page performance, and SEO hygiene. Increased organic traffic by 41% and Google search ranking from position 48 to 5. Delivered 30% growth in brand engagement through tailored content and social campaigns. Produced high-performing reels, visuals, and SEO-optimized copy.
Communications Analyst & Designer at Kenya News Agency / State Department of Broadcasting
May 31, 2024 - August 2, 2025Drove design and content strategy for government publications and digital platforms. Led visual storytelling initiatives and content planning, improving public engagement.
Digital Strategist & Web Designer (Consultant) at CESLIS
March 31, 2023 - August 2, 2025Maintained and optimized Wix-based website for ongoing content campaigns — handled SEO adjustments, performance audits, and regular updates. Led website optimization and SEO strategy, resulting in improved site traffic and user experience. Developed data collection and analytics framework to inform web updates.
Communications Intern – Designer & Writer at MMUST Corporate Communications
August 31, 2021 - August 2, 2025Managed social media and content planning, increasing engagement by 24%. Produced integrated print and digital marketing collateral.
Web Development Consultant at Africa Digital Learning Academy
January 31, 2021 - August 2, 2025Designed and managed UX-optimized websites with integrated performance monitoring tools to ensure speed, responsiveness, and user engagement. Executed targeted SEO strategies and implemented regular security protocols, leading to improved rankings, reduced vulnerabilities, and consistent uptime.
Digital Marketing Strategist at MarcTina Consultancy / The Odyssey Studios
July 1, 2024 - PresentSpearheaded cross-platform digital marketing strategies, resulting in a 25% increase in community engagement. Managed SEO initiatives and website performance, achieving substantial improvement in organic search traffic. Led design and development of client web platforms and oversaw social media campaigns. Analyzed campaign data to optimize performance and inform strategy.
Website Manager, Social Media Manager & Creative Lead (Remote, Part-Time) at Alpha Veggies Limited
March 31, 2025 - August 2, 2025Supported design, content updates, and ongoing maintenance of the brand’s e-commerce website, ensuring optimal user experience, page performance, and SEO hygiene. Increased organic traffic by 41% and Google search ranking from position 48 to 5. Delivered 30% growth in brand engagement through tailored content and social campaigns. Produced high-performing reels, visuals, and SEO-optimized copy.
Communications Analyst & Designer at Kenya News Agency / State Department of Broadcasting
May 31, 2024 - August 2, 2025Drove design and content strategy for government publications and digital platforms. Led visual storytelling initiatives and content planning, improving public engagement.
Digital Strategist & Web Designer (Consultant) at CESLIS
March 31, 2023 - August 2, 2025Maintained and optimized Wix-based website for ongoing content campaigns; handled SEO adjustments, performance audits, and regular updates. Led website optimization and SEO strategy, resulting in improved site traffic and user experience. Developed data collection and analytics framework to inform web updates.
Communications Intern – Designer & Writer at MMUST Corporate Communications
August 31, 2021 - August 2, 2025Managed social media and content planning, increasing engagement by 24%. Produced integrated print and digital marketing collateral.
Web Development Consultant at Africa Digital Learning Academy
January 31, 2021 - August 2, 2025Designed and managed UX-optimized websites with integrated performance monitoring tools to ensure speed, responsiveness, and user engagement. Executed targeted SEO strategies and implemented regular security protocols, leading to improved rankings, reduced vulnerabilities, and consistent uptime.
Digital Marketer at MarcTina Consultancy / The Odyssey Studios
July 1, 2024 - PresentCreated and managed engaging social media content with custom graphics and video production/editing, increasing follower base by 25%. Developed and executed integrated digital marketing campaigns to boost brand visibility and engagement across platforms. Led design and development of company websites and client web platforms, ensuring visually compelling and user-friendly experiences. Implemented SEO strategies to improve website performance and organic rankings, while analyzing analytics to optimize ROI. Oversaw daily sales and marketing operations across regions to align initiatives with business goals.
Social Media Manager/Graphic Designer/Video Editor at Alpha Veggies Limited
March 31, 2025 - October 21, 2025Developed and implemented comprehensive social media strategies, increasing brand awareness and engagement by 30%. Created visually appealing posts and edited engaging video reels to raise brand visibility. Optimized website content for SEO, driving a 41% increase in organic traffic and improving Google search rankings from position 48 to 5. Designed and executed social media campaigns, monitored KPIs, and used data-driven insights to improve marketing effectiveness.
Communications Analyst / Graphic Designer at State Department of Broadcasting and Telecommunication (Kenya News Agency)
May 31, 2024 - October 21, 2025Developed data-driven analysis of communication metrics, enabling strategic decision-making and continuous improvement of communication strategies to drive organizational impact. Created compelling content for social media, resulting in higher engagement and visibility of initiatives. Developed visually appealing layouts for publications, selected and edited images to enhance visual impact, and optimized designs for print and digital formats while adhering to government guidelines. Collaborated with editors to integrate design with content.
Digital Data Strategist, Web Designer at Center for Sign Language Interpreting Services (CESLIS)
March 31, 2023 - October 21, 2025Implemented data collection protocols to analyze user interaction and optimize website performance. Designed and maintained company websites, implementing SEO strategies that significantly boosted organic traffic and user engagement. Ensured all websites were regularly updated and optimized for performance, resulting in improved search engine rankings and user experience.
Video Editor, Graphic Designer, Writer at Directorate of Corporate Communications and Marketing – MMUST
August 31, 2021 - October 21, 2025Conducted data-driven research to support strategic communication planning. Developed strategic communication plans aligned with university goals, contributing to key objectives. Produced engaging written, video, and graphic content that increased brand visibility and audience engagement. Managed social media, achieving a 24% increase in follower engagement. Designed marketing collateral such as brochures, posters, and flyers, contributing to a 36% rise in event attendance and service uptake. Conducted research and delivered reports to support informed decision-making.
Chief Editor at MMUST Password Magazine
April 30, 2021 - October 21, 2025Orchestrated content planning and collaboration with writers to produce captivating articles, enhancing reader interest and magazine appeal. Ensured editorial excellence by reviewing and refining content, maintaining the magazine's established style and tone. Leveraged data insights to enhance content relevance and reader engagement. Led a team of writers, providing guidance and feedback to improve quality and deadlines. Coordinated with cross-functional departments to ensure visual and editorial coherence and managed budgets for timely publication.
Web Development Consultant at Africa Digital Learning Academy
January 31, 2021 - October 21, 2025Designed and developed a user-friendly website integrating advanced data analytics to drive iterative enhancements and optimize user experience. Regularly updated website content, ensuring information accuracy and relevance. Optimized website performance, improving load times and user experience metrics. Implemented security measures by updating software and plugins regularly to safeguard against threats.
Education
Bachelor of Journalism and Mass Communication at Masinde Muliro University of Science and Technology (MMUST)
September 1, 2017 - December 31, 2022Bachelor of Journalism and Mass Communication at Masinde Muliro University of Science and Technology (MMUST)
January 1, 2017 - January 1, 2022Digital Marketer at MarcTina Consultancy / The Odyssey Studios
July 1, 2024 - October 21, 2025Qualifications
ALX Virtual Assistant Program
September 1, 2024 - September 30, 2024Biko Zulu Writing Masterclass
January 1, 2017 - December 31, 2017ALX Virtual Assistant Program
September 1, 2024 - September 30, 2024Biko Zulu Writing Masterclass
January 1, 2017 - December 31, 2017ALX Virtual Assistant Program
September 1, 2024 - October 21, 2025Certificate of Membership in the Kenya National Chamber of Commerce
September 1, 2020 - October 21, 2025Certificate of Participation: Stand Up Shout Out Youth Wildlife Summit - Kakamega
May 1, 2019 - October 21, 2025Certificate of Attendance, Bikozulu Writing Masterclass
July 1, 2017 - October 21, 2025Certificate in Discipleship – Disciples Indeed School of Transformation (DIST)
June 1, 2017 - October 21, 2025Industry Experience
Government, Non-Profit Organization, Retail, Professional Services, Media & Entertainment, Consumer Goods, Education, Software & Internet
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