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Hi! I'm Victoria McPherson, a graphic designer focused on digital media and visual communication. I create clear, engaging designs that support brand identity and messaging across branding, layout, and social media. I value cohesive visual systems and purposeful storytelling, and I enjoy collaborating to elevate brand presence across channels. I'm building an industry-focused portfolio centered on brand identity, advertising, and communication design, aiming to produce work that's visually compelling and purpose-driven.…Hi! I'm Victoria McPherson, a graphic designer focused on digital media and visual communication. I create clear, engaging designs that support brand identity and messaging across branding, layout, and social media. I value cohesive visual systems and purposeful storytelling, and I enjoy collaborating to elevate brand presence across channels. I'm building an industry-focused portfolio centered on brand identity, advertising, and communication design, aiming to produce work that's visually compelling and purpose-driven.

Victoria McPherson

Graphic Designer, Brand Designer, Designer, +2

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Hi! I'm Victoria McPherson, a graphic designer focused on digital media and visual communication. I create clear, engaging designs that support brand identity and messaging across branding, layout, and social media. I value cohesive visual systems and purposeful storytelling, and I enjoy collaborating to elevate brand presence across channels. I'm building an industry-focused portfolio centered on brand identity, advertising, and communication design, aiming to produce work that's visually compelling and purpose-driven.…Hi! I'm Victoria McPherson, a graphic designer focused on digital media and visual communication. I create clear, engaging designs that support brand identity and messaging across branding, layout, and social media. I value cohesive visual systems and purposeful storytelling, and I enjoy collaborating to elevate brand presence across channels. I'm building an industry-focused portfolio centered on brand identity, advertising, and communication design, aiming to produce work that's visually compelling and purpose-driven.

Available to hire

Hi! I’m Victoria McPherson, a graphic designer focused on digital media and visual communication. I create clear, engaging designs that support brand identity and messaging across branding, layout, and social media. I value cohesive visual systems and purposeful storytelling, and I enjoy collaborating to elevate brand presence across channels.

I’m building an industry-focused portfolio centered on brand identity, advertising, and communication design, aiming to produce work that’s visually compelling and purpose-driven.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Server, Bartender, Host at Mosca’s Italian Restaurant

January 1, 2025 - Present

Maintained smooth dining operations during peak hours by coordinating seating, orders, and guest needs in a fast-paced environment. Processed transactions accurately and quickly by managing POS systems and handling high-volume payments.

Sales Associate at Kate Spade New York

January 1, 2023 - January 1, 2025

Enhanced customer shopping experiences by providing personalized styling and product recommendations. Supported visual merchandising and brand presentation, maintaining store aesthetics. Contributed to sales goals by building customer relationships and promoting key products and collections.

Art Instructor at The Painted Grape

January 1, 2022 - December 31, 2022

Led engaging art classes for children by co-teaching structured sessions that encouraged exploration. Developed lesson plans and creative projects by selecting themes, materials, and techniques appropriate for different age groups. Fostered a positive and inclusive learning environment by guiding students through hands-on artistic exploration. Prepared supplies and maintained an organized workspace.

Cashier, Sales Associate at Hazel Grove

January 1, 2019 - January 1, 2021

Designed personalized ornaments and gifts by hand-lettering names and creating custom illustrations for customers. Enhanced customer experience through customization by collaborating directly with clients to bring their ideas to life. Maintained visually appealing retail displays by organizing products and contributing to seasonal merchandising. Handled transactions and supported daily operations by managing the register.