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Hi! I’m Victoria, a Growth & Demand Generation specialist with 10+ years of experience. I help brands scale by turning digital strategy into real sales. What I do: Scale Budgets: I’ve managed annual investments of +€20M for global brands like MediaMarkt, focusing on ROI and efficiency. Full-Funnel Strategy: I execute campaigns across Meta, Google, and LinkedIn that cover the whole customer journey (B2B & B2C). AI & Automation: I’m an AI-native marketer. I use automated workflows to work faster, reduce errors, and increase campaign performance. Data-Driven: I don't guess. I use GA4 and advanced tracking to make sure every dollar you spend is working for you. I’m passionate about building marketing systems that are easy to scale and easy to measure. If you are looking for someone to take ownership of your growth and deliver results, let’s chat…Hi! I’m Victoria, a Growth & Demand Generation specialist with 10+ years of experience. I help brands scale by turning digital strategy into real sales. What I do: Scale Budgets: I’ve managed annual investments of +€20M for global brands like MediaMarkt, focusing on ROI and efficiency. Full-Funnel Strategy: I execute campaigns across Meta, Google, and LinkedIn that cover the whole customer journey (B2B & B2C). AI & Automation: I’m an AI-native marketer. I use automated workflows to work faster, reduce errors, and increase campaign performance. Data-Driven: I don't guess. I use GA4 and advanced tracking to make sure every dollar you spend is working for you. I’m passionate about building marketing systems that are easy to scale and easy to measure. If you are looking for someone to take ownership of your growth and deliver results, let’s chat

Victoria Malen Delguis

Digital Marketer, Brand Designer, Web Designer, +6

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Hi! I’m Victoria, a Growth & Demand Generation specialist with 10+ years of experience. I help brands scale by turning digital strategy into real sales. What I do: Scale Budgets: I’ve managed annual investments of +€20M for global brands like MediaMarkt, focusing on ROI and efficiency. Full-Funnel Strategy: I execute campaigns across Meta, Google, and LinkedIn that cover the whole customer journey (B2B & B2C). AI & Automation: I’m an AI-native marketer. I use automated workflows to work faster, reduce errors, and increase campaign performance. Data-Driven: I don't guess. I use GA4 and advanced tracking to make sure every dollar you spend is working for you. I’m passionate about building marketing systems that are easy to scale and easy to measure. If you are looking for someone to take ownership of your growth and deliver results, let’s chat…Hi! I’m Victoria, a Growth & Demand Generation specialist with 10+ years of experience. I help brands scale by turning digital strategy into real sales. What I do: Scale Budgets: I’ve managed annual investments of +€20M for global brands like MediaMarkt, focusing on ROI and efficiency. Full-Funnel Strategy: I execute campaigns across Meta, Google, and LinkedIn that cover the whole customer journey (B2B & B2C). AI & Automation: I’m an AI-native marketer. I use automated workflows to work faster, reduce errors, and increase campaign performance. Data-Driven: I don't guess. I use GA4 and advanced tracking to make sure every dollar you spend is working for you. I’m passionate about building marketing systems that are easy to scale and easy to measure. If you are looking for someone to take ownership of your growth and deliver results, let’s chat

Available to hire

Hi! I’m Victoria, a Growth & Demand Generation specialist with 10+ years of experience. I help brands scale by turning digital strategy into real sales.

What I do:

Scale Budgets: I’ve managed annual investments of +€20M for global brands like MediaMarkt, focusing on ROI and efficiency.

Full-Funnel Strategy: I execute campaigns across Meta, Google, and LinkedIn that cover the whole customer journey (B2B & B2C).

AI & Automation: I’m an AI-native marketer. I use automated workflows to work faster, reduce errors, and increase campaign performance.

Data-Driven: I don’t guess. I use GA4 and advanced tracking to make sure every dollar you spend is working for you.

I’m passionate about building marketing systems that are easy to scale and easy to measure. If you are looking for someone to take ownership of your growth and deliver results, let’s chat

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Campaign Manager at MediaMarkt

February 1, 2021 - May 1, 2023

Strategic Investment Leadership: Fully accountable for an annual digital marketing budget of +€20M, ensuring spend efficiency and precise performance forecasting. Full-Funnel Paid Media Strategy across Paid Social, SEM, and Video Marketing, driving growth for both B2C and B2B. Performance Optimization & ROI: managed KPIs (ROAS, Revenue, CPL) and boosted conversion rates via data-driven decisions. Innovation & Beta Testing: partnered with Google, Meta, LinkedIn, and Twitter to implement cutting-edge Beta products. Technical Feed Management: scaled dynamic product feeds with ProductsUp and marketing automation tools for large catalogs. Stakeholder Management: aligned global brand vision with local execution through cross-functional coordination.

Head of Digital at OMD

April 1, 2019 - October 1, 2020

High-Performance Team Leadership: directed and mentored a team of 10 digital specialists; Global Account Management: governance for PepsiCo, McDonald's, and SC Johnson; Operational Excellence: quality control processes reducing reporting errors by 25%; 360° Strategic Planning: developed 360° social media and content strategies; Business Partnership & Consulting: advised clients with data-driven insights for C-level stakeholders.

Freelance Digital Marketing Consultant at Argentina (Remote)

January 1, 2019 - December 31, 2020

Strategic Consulting: partnered with retailers to lead their digital strategy and e-commerce transitions; End-to-End Implementation: roadmaps including social media presence, basic web integration, and first-step performance campaigns to ensure business continuity; ROI-Focused Growth: optimized limited budgets to maximize local reach and sales in a 100% digital environment.

Digital Marketing Educator & Workshop Facilitator at Argentina (Remote)

January 1, 2019 - December 31, 2020

Women’s Entrepreneurship Workshops: designed and delivered educational sessions demystifying ad tech concepts for beginners; Mentorship: 1:1 coaching on digital branding and platform management.

Campaign Analyst at OMD

February 1, 2016 - April 1, 2019

Regional Hub Coordination: led the Digital Hub for PepsiCo Foods (CASA/LATAM), aligning strategy and execution across multiple Latin American markets; Multi-Platform Implementation: executed and optimized campaigns across Meta, Twitter, Snapchat, Gameloft, DV360, YouTube, and Spotify; Performance Analytics & Social Listening: leveraged performance data and social listening tools to derive actionable insights and boost ROI.

Freelance Digital Marketing Consultant & Educator at Self-Employed / Argentina (Remote)

January 1, 2019 - December 1, 2020

Strategic consulting for retailers to transition to digital and ecommerce, delivering end-to-end roadmaps and performance campaigns with ROI-focused growth. Also designed and delivered Women’s Entrepreneurship workshops, converting complex ad-tech concepts into practical steps for beginners, and provided 1:1 mentoring on digital branding and platform management.

Freelance Digital Marketing Consultant & Educator at Freelance

January 1, 2019 - December 1, 2020

Led digital transformation for small businesses and offline retailers, migrating traditional models to profitable e-commerce through end-to-end roadmaps, social media, basic web integration, and initial performance campaigns. Delivered Women’s Entrepreneurship Workshops to simplify ad tech concepts and provided 1:1 coaching on digital branding and platform management.