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I started in social communication and ended up managing €40M+ in annual digital budgets for one of Spain's largest e-commerce operations. Not a straight path — but that's kind of the point. Over 10 years I've led paid media and performance campaigns across international markets — Argentina, Spain, and now Australia — for brands like MediaMarkt, McDonald's, and PepsiCo. I've managed teams of up to 10 specialists, built reporting systems from scratch, and learned pretty quickly that the best campaigns live at the intersection of clean data and clear storytelling. I moved to Australia three years ago and I haven't looked back. I've been working in a fast-paced, remote-first environment and it suits me well — I work autonomously, communicate clearly, and I get things done. What I'm good at: paid media strategy, campaign execution, cross-functional team leadership, and turning complex performance data into decisions that actually move the needle. If you're looking for a senior marketing professional who can hit the ground running in the Australian market — let's talk.…I started in social communication and ended up managing €40M+ in annual digital budgets for one of Spain's largest e-commerce operations. Not a straight path — but that's kind of the point. Over 10 years I've led paid media and performance campaigns across international markets — Argentina, Spain, and now Australia — for brands like MediaMarkt, McDonald's, and PepsiCo. I've managed teams of up to 10 specialists, built reporting systems from scratch, and learned pretty quickly that the best campaigns live at the intersection of clean data and clear storytelling. I moved to Australia three years ago and I haven't looked back. I've been working in a fast-paced, remote-first environment and it suits me well — I work autonomously, communicate clearly, and I get things done. What I'm good at: paid media strategy, campaign execution, cross-functional team leadership, and turning complex performance data into decisions that actually move the needle. If you're looking for a senior marketing professional who can hit the ground running in the Australian market — let's talk.

Victoria Malen Delguis

Digital Marketer, Brand Designer, Web Designer, +7

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I started in social communication and ended up managing €40M+ in annual digital budgets for one of Spain's largest e-commerce operations. Not a straight path — but that's kind of the point. Over 10 years I've led paid media and performance campaigns across international markets — Argentina, Spain, and now Australia — for brands like MediaMarkt, McDonald's, and PepsiCo. I've managed teams of up to 10 specialists, built reporting systems from scratch, and learned pretty quickly that the best campaigns live at the intersection of clean data and clear storytelling. I moved to Australia three years ago and I haven't looked back. I've been working in a fast-paced, remote-first environment and it suits me well — I work autonomously, communicate clearly, and I get things done. What I'm good at: paid media strategy, campaign execution, cross-functional team leadership, and turning complex performance data into decisions that actually move the needle. If you're looking for a senior marketing professional who can hit the ground running in the Australian market — let's talk.…I started in social communication and ended up managing €40M+ in annual digital budgets for one of Spain's largest e-commerce operations. Not a straight path — but that's kind of the point. Over 10 years I've led paid media and performance campaigns across international markets — Argentina, Spain, and now Australia — for brands like MediaMarkt, McDonald's, and PepsiCo. I've managed teams of up to 10 specialists, built reporting systems from scratch, and learned pretty quickly that the best campaigns live at the intersection of clean data and clear storytelling. I moved to Australia three years ago and I haven't looked back. I've been working in a fast-paced, remote-first environment and it suits me well — I work autonomously, communicate clearly, and I get things done. What I'm good at: paid media strategy, campaign execution, cross-functional team leadership, and turning complex performance data into decisions that actually move the needle. If you're looking for a senior marketing professional who can hit the ground running in the Australian market — let's talk.

Available to hire

I started in social communication and ended up managing €40M+ in annual digital budgets for one of Spain’s largest e-commerce operations. Not a straight path — but that’s kind of the point.

Over 10 years I’ve led paid media and performance campaigns across international markets — Argentina, Spain, and now Australia — for brands like MediaMarkt, McDonald’s, and PepsiCo. I’ve managed teams of up to 10 specialists, built reporting systems from scratch, and learned pretty quickly that the best campaigns live at the intersection of clean data and clear storytelling.

I moved to Australia three years ago and I haven’t looked back. I’ve been working in a fast-paced, remote-first environment and it suits me well — I work autonomously, communicate clearly, and I get things done.

What I’m good at: paid media strategy, campaign execution, cross-functional team leadership, and turning complex performance data into decisions that actually move the needle.

If you’re looking for a senior marketing professional who can hit the ground running in the Australian market — let’s talk.

Skills

Experience Level

Expert

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Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Campaign Manager at MediaMarkt

February 1, 2021 - May 1, 2023

Strategic Investment Leadership: Fully accountable for an annual digital marketing budget of +€20M, ensuring spend efficiency and precise performance forecasting. Full-Funnel Paid Media Strategy across Paid Social, SEM, and Video Marketing, driving growth for both B2C and B2B. Performance Optimization & ROI: managed KPIs (ROAS, Revenue, CPL) and boosted conversion rates via data-driven decisions. Innovation & Beta Testing: partnered with Google, Meta, LinkedIn, and Twitter to implement cutting-edge Beta products. Technical Feed Management: scaled dynamic product feeds with ProductsUp and marketing automation tools for large catalogs. Stakeholder Management: aligned global brand vision with local execution through cross-functional coordination.

Head of Digital at OMD

April 1, 2019 - October 1, 2020

High-Performance Team Leadership: directed and mentored a team of 10 digital specialists; Global Account Management: governance for PepsiCo, McDonald's, and SC Johnson; Operational Excellence: quality control processes reducing reporting errors by 25%; 360° Strategic Planning: developed 360° social media and content strategies; Business Partnership & Consulting: advised clients with data-driven insights for C-level stakeholders.

Freelance Digital Marketing Consultant at Argentina (Remote)

January 1, 2019 - December 31, 2020

Strategic Consulting: partnered with retailers to lead their digital strategy and e-commerce transitions; End-to-End Implementation: roadmaps including social media presence, basic web integration, and first-step performance campaigns to ensure business continuity; ROI-Focused Growth: optimized limited budgets to maximize local reach and sales in a 100% digital environment.

Digital Marketing Educator & Workshop Facilitator at Argentina (Remote)

January 1, 2019 - December 31, 2020

Women’s Entrepreneurship Workshops: designed and delivered educational sessions demystifying ad tech concepts for beginners; Mentorship: 1:1 coaching on digital branding and platform management.

Campaign Analyst at OMD

February 1, 2016 - April 1, 2019

Regional Hub Coordination: led the Digital Hub for PepsiCo Foods (CASA/LATAM), aligning strategy and execution across multiple Latin American markets; Multi-Platform Implementation: executed and optimized campaigns across Meta, Twitter, Snapchat, Gameloft, DV360, YouTube, and Spotify; Performance Analytics & Social Listening: leveraged performance data and social listening tools to derive actionable insights and boost ROI.

Freelance Digital Marketing Consultant & Educator at Self-Employed / Argentina (Remote)

January 1, 2019 - December 1, 2020

Strategic consulting for retailers to transition to digital and ecommerce, delivering end-to-end roadmaps and performance campaigns with ROI-focused growth. Also designed and delivered Women’s Entrepreneurship workshops, converting complex ad-tech concepts into practical steps for beginners, and provided 1:1 mentoring on digital branding and platform management.

Freelance Digital Marketing Consultant & Educator at Freelance

January 1, 2019 - December 1, 2020

Led digital transformation for small businesses and offline retailers, migrating traditional models to profitable e-commerce through end-to-end roadmaps, social media, basic web integration, and initial performance campaigns. Delivered Women’s Entrepreneurship Workshops to simplify ad tech concepts and provided 1:1 coaching on digital branding and platform management.

Operations & Administration Officer at Civeo

January 1, 2024 - Present

Managed operational reporting and cross-functional stakeholder communication in a complex FIFO mining environment, reinforcing executive reporting and documentation skills transferable to marketing operations. Collaborated with diverse, multicultural teams under pressure to strengthen adaptability and conflict resolution.

Head of Digital at OMD Argentina

January 1, 2019 - December 31, 2020

Led digital strategy and performance marketing for a portfolio of global clients across multiple LATAM markets, including McDonald's. Developed and executed full-funnel strategies from brand awareness through to conversion, managing cross-channel alignment across paid, owned, and earned media. Managed cross-functional teams across creative, analytics, and media disciplines to ensure on-time, on-brief campaign delivery. Delivered performance reporting and strategic recommendations to senior client stakeholders, supporting budget allocation decisions.

Digital Marketing & Growth Lead at Freelance

January 1, 2018 - December 31, 2020

Led digital transformation engagements for SMB clients, driving online acquisition growth across paid media, content, email marketing, and web. Designed and facilitated digital marketing workshops for women entrepreneurs, translating complex strategy into practical, executable plans.

Campaign Analyst at OMD Argentina

January 1, 2016 - December 31, 2019

Managed regional multi-channel campaigns across LATAM, coordinating delivery across Search, Display, and Social channels. Produced performance analysis and insights reports, informing ongoing optimisation decisions and client presentations.