I’m a Performance Marketing Strategist with 6+ years of experience driving growth for B2B, SaaS, and DTC brands across Google, Meta, and LinkedIn. I focus on driving measurable business outcomes beyond campaign execution, combining paid media strategy with strong technical capability in conversion tracking, GA4, and Google Tag Manager. My work sits at the intersection of performance, data, and growth, ensuring media spend is directly tied to revenue and pipeline impact. Across roles, I’ve led and optimized multi-channel acquisition strategies across Canadian and international markets, consistently improving efficiency and scaling performance. Selected impact: → Increased conversions through campaign restructuring and audience optimization → Scaled multi-channel paid media while improving cost per acquisition across Canadian markets → Built and executed full-funnel strategies for both B2B/SaaS lead generation and DTC revenue growth → Strengthened tracking infrastructure using GA4 and Google Tag Manager to improve data accuracy and decision-making Based in Toronto, I’m open to strategic contract or freelance projects where I can own an acquisition strategy and drive performance marketing as a core growth driver.…I’m a Performance Marketing Strategist with 6+ years of experience driving growth for B2B, SaaS, and DTC brands across Google, Meta, and LinkedIn. I focus on driving measurable business outcomes beyond campaign execution, combining paid media strategy with strong technical capability in conversion tracking, GA4, and Google Tag Manager. My work sits at the intersection of performance, data, and growth, ensuring media spend is directly tied to revenue and pipeline impact. Across roles, I’ve led and optimized multi-channel acquisition strategies across Canadian and international markets, consistently improving efficiency and scaling performance. Selected impact: → Increased conversions through campaign restructuring and audience optimization → Scaled multi-channel paid media while improving cost per acquisition across Canadian markets → Built and executed full-funnel strategies for both B2B/SaaS lead generation and DTC revenue growth → Strengthened tracking infrastructure using GA4 and Google Tag Manager to improve data accuracy and decision-making Based in Toronto, I’m open to strategic contract or freelance projects where I can own an acquisition strategy and drive performance marketing as a core growth driver.WWWW…