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I’m a strategic marketing professional with 5+ years of experience across fashion, lifestyle and FMCG brands. I specialise in brand storytelling, integrated campaigns and digital-led growth, with a strong track record of translating consumer insight into commercially impactful brand activity. My career has involved leading content strategies, managing agencies and creatives, and delivering cohesive brand narratives across social, paid and experiential touchpoints.…I’m a strategic marketing professional with 5+ years of experience across fashion, lifestyle and FMCG brands. I specialise in brand storytelling, integrated campaigns and digital-led growth, with a strong track record of translating consumer insight into commercially impactful brand activity. My career has involved leading content strategies, managing agencies and creatives, and delivering cohesive brand narratives across social, paid and experiential touchpoints.

Victoria Lloyd-Jones

Social Media Manager, Marketing Consultant, Content Creator, +2

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I’m a strategic marketing professional with 5+ years of experience across fashion, lifestyle and FMCG brands. I specialise in brand storytelling, integrated campaigns and digital-led growth, with a strong track record of translating consumer insight into commercially impactful brand activity. My career has involved leading content strategies, managing agencies and creatives, and delivering cohesive brand narratives across social, paid and experiential touchpoints.…I’m a strategic marketing professional with 5+ years of experience across fashion, lifestyle and FMCG brands. I specialise in brand storytelling, integrated campaigns and digital-led growth, with a strong track record of translating consumer insight into commercially impactful brand activity. My career has involved leading content strategies, managing agencies and creatives, and delivering cohesive brand narratives across social, paid and experiential touchpoints.

Available to hire

I’m a strategic marketing professional with 5+ years of experience across fashion, lifestyle and FMCG brands. I specialise in brand storytelling, integrated campaigns and digital-led growth, with a strong track record of translating consumer insight into commercially impactful brand activity.

My career has involved leading content strategies, managing agencies and creatives, and delivering cohesive brand narratives across social, paid and experiential touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media & Marketing Executive at Acler & Significant Other

January 1, 2024 - Present

Deliver integrated, on-brand digital marketing campaigns across owned channels; lead owned-channel strategy and execution, including content briefing, development, scheduling and community engagement; analyse organic social and influencer performance and provide campaign reporting and insights to optimise activity.

Marketing Coordinator at Hill-Smith Family Estates

January 1, 2021 - December 31, 2023

Supported management and activation of a portfolio of premium brands across domestic and international markets; delivered marketing and promotional activity across print and digital channels; coordinated promotional events and managed digital community engagement; tracked campaign performance and provided insights to inform future brand and marketing activity.

Marketing Consultant at KPMG

January 1, 2021 - December 31, 2021

Designed and facilitated workshops using a Human Centered Design approach to deliver key insights; assisted with customer journey maps to tell a visual story of the customers' experience with the brand across all touch points; delivered a 'Customer First' transformation by educating clients on the importance of customer, brand and employee experience.

Marketing and Events Coordinator at The Marketing Mind

January 1, 2020 - December 31, 2021

Executed comprehensive and tailored social media strategies for multiple brands to deliver their marketing objectives; developed and maintained websites, newsletters, EDMs, daily content and social media campaigns; identified and developed initiatives to promote general awareness of The Marketing Mind brand.

Consultant at ZED Management Consulting

January 1, 2020 - December 31, 2020

COVID Response team support for SA Health: Audited infection control plans, triaged information from risk mitigation plans for essential workers traveling into SA, and managed SA Health inboxes with timely replies (72-hour SLA).

Analyst at Deloitte

January 1, 2019 - December 31, 2020

Digital transformation leader for a government-funded project enabling 100 small businesses to become more digitally enabled; delivered a COVID-19 task force solution for SA Health, including personas, user journeys, and training workshops; supported Project Chrysalis for remote working capabilities.