Social Media Manager, Global at Lululemon

Social media management for global lifestyle and outerwear lines; leads strategy and content across IG, FB, TikTok, Pinterest, and LinkedIn; manages content calendars; oversees two direct reports; creates video and motion content; drives performance reporting.

Social Media Manager (Creative Direction & Social Strategy) at Lululemon

Managed social media calendar and strategy for major campaigns; provided creative direction and social strategy alignment; collaboration with content creators and design teams; weekly/monthly/quarterly reporting.

Freelance Social Media Manager and Brand Creative Consultant at Victoria Luu Creative

Strategizes social media calendars for clients in lifestyle, fashion & beauty; creates original photography, videography and graphics; manages influencer/media outreach; leads art direction and brand guidelines.

Creative Social Media Manager (Creative Direction & Social Media Strategy) at Academy Inc. (Saje Wellness & Wave)

Managed social media calendar and strategy for wellness and tech campaigns; oversaw creative and art direction; daily collaboration with content creators and designers; provided weekly, monthly and quarterly reporting; notable clients include Saje Wellness & Wave.

Social Media Manager at Flutter Entertainment - PokerStars

Managed social media strategy (organic + paid) for CA; collaborated with agency; provided creative and strategic direction for content roll-out; managed partnerships (ORBR Red Bull Racing, MLSE Leafs/Raptors/Argos); weekly/monthly/quarterly reporting.

Social Media Strategy Lead & Content Creator at Tina Davies Professional

Led social media strategy and content creation; managed campaigns and content calendars; collaborated with content creators and designers; daily content execution.

Account Executive, PR at 1 Milk 2Sugars Inc.

Managed media and influencer relations; wrote pitches for campaigns, product launches and events; strategized multi-channel campaigns; collaborated with third parties.

Social Media Manager at Honey

Continued social media content & calendar strategy; expanded community management and influencer outreach; focused on inclusivity.

Social Media Manager at Global (Lifestyle & Outerwear)

Led social media strategy and creative direction across Instagram, Facebook, TikTok, Pinterest and LinkedIn; managed content calendars; guided two direct reports; developed a social playbook to standardize voice and workflows.

Creative Social Media Manager (Creative Direction & Social Strategy) at Academy Inc. (Saje Wellness & Wave)

Managed social media calendar and strategy for wellness and tech clients; oversaw creative direction and art direction; collaborated with content creators and designers; provided weekly, monthly and quarterly reporting.

Social Media Manager – Part-time at Flutter Entertainment – PokerStars

Managed social media strategy (organic + paid) for CA; collaborated with agency; provided creative and strategic direction for content; managed partnerships with ORBR (Red Bull Racing) and MLSE (Leafs, Raptors, Argos); produced weekly, monthly and quarterly reports.