I am a social media and brand marketing professional with hands-on experience supporting fashion and lifestyle content across Instagram-led platforms. I thrive in trend-led formats, ensuring visual consistency and seasonal campaigns, coordinating creators, and tracking engagement to optimise performance. My background spans internships and academic projects across Dubai and India, where I built content calendars, led influencer outreach, and launched campaigns that boosted brand visibility and conversions. I am passionate about fashion and luxury marketing and eager to contribute to dynamic brands.

Vidushi Dhaka

I am a social media and brand marketing professional with hands-on experience supporting fashion and lifestyle content across Instagram-led platforms. I thrive in trend-led formats, ensuring visual consistency and seasonal campaigns, coordinating creators, and tracking engagement to optimise performance. My background spans internships and academic projects across Dubai and India, where I built content calendars, led influencer outreach, and launched campaigns that boosted brand visibility and conversions. I am passionate about fashion and luxury marketing and eager to contribute to dynamic brands.

Available to hire

I am a social media and brand marketing professional with hands-on experience supporting fashion and lifestyle content across Instagram-led platforms. I thrive in trend-led formats, ensuring visual consistency and seasonal campaigns, coordinating creators, and tracking engagement to optimise performance.

My background spans internships and academic projects across Dubai and India, where I built content calendars, led influencer outreach, and launched campaigns that boosted brand visibility and conversions. I am passionate about fashion and luxury marketing and eager to contribute to dynamic brands.

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Language

English
Fluent
Hindi
Fluent
French
Beginner

Work Experience

Sales and Marketing Intern at Richman Mortgage Brokers
May 1, 2025 - July 31, 2025
Generated AED 21M+ leads and closed AED 3M in deals through lead generation and client mediation. Improved brand visibility by 25% through a structured keyword strategy and digital presence optimisation. Delivered product pitches, improving conversion rate from 10% to 15%, along with influencer outreach initiatives. Assisted in campaign ideation, social media handling, and customer communication strategy.
Content Manager Intern at Inovact
November 1, 2024 - January 31, 2025
Built and executed monthly social content calendars, creating SEO-optimised posts that increased engagement by 16% while maintaining brand voice and audience relevance. Drove community engagement through real-time interaction and leveraged consumer insights and competitor analysis to strengthen the brand’s digital positioning.
Junior Member, PR Prism Committee at IMT Ghaziabad
August 1, 2023 - February 1, 2024
Managed external communication and brand representation for institute events. Coordinated with multiple stakeholders for event planning and brand outreach. Managed event promotions, sponsorship communication, and vendor coordination.
Academic Project – Glossier (Integrated Marketing Communications) at IMT Ghaziabad / Glossier
August 1, 2025 - August 31, 2025
Led integrated marketing campaigns (guerrilla, lifestyle, experiential), driving brand awareness and engagement. Executed data-driven sales promotions (sampling, coupons, contests), boosting product trials, conversions, and ROI.
Trend Analyst (Short-Term Project) at Trinity Innovations
September 1, 2023 - December 31, 2023
Conducted primary research on Gen Z consumer preferences and sustainability trends. Translated research findings into brand strategy recommendations for a textile client.

Education

Post Graduate Diploma in Management at Institute of Management Technology, Dubai/Ghaziabad - India
January 1, 2024 - January 1, 2026
Bachelor of Arts (English hons.) at Manipal University, India
January 1, 2019 - January 1, 2022

Qualifications

Generative AI Brand Content Creation
January 11, 2030 - May 5, 2026
Market Research and Competitive Analysis
January 11, 2030 - May 5, 2026
Design Fundamentals with AI
January 11, 2030 - May 5, 2026
Branding and Brand Management
January 11, 2030 - May 5, 2026
Microsoft Excel
January 11, 2030 - May 5, 2026
Digital Marketing
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Education, Retail, Software & Internet, Professional Services, Other