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I'm Vikki Tan, a Digital Marketing Specialist since 2017 with a focus on paid digital media campaigns. I routinely set up, manage, optimize and analyze campaigns on various digital marketing platforms such as Meta, Google, LinkedIn, TikTok, Teads, and programmatic platforms. I'm not limited by my job scope and enjoy learning new skills to upgrade my knowledge. Beyond ad campaigns, I thrive on delivering ROI for advertisers, collaborating with cross-functional teams, and continuously refining campaigns to meet advertiser objectives and drive business growth.…I'm Vikki Tan, a Digital Marketing Specialist since 2017 with a focus on paid digital media campaigns. I routinely set up, manage, optimize and analyze campaigns on various digital marketing platforms such as Meta, Google, LinkedIn, TikTok, Teads, and programmatic platforms. I'm not limited by my job scope and enjoy learning new skills to upgrade my knowledge. Beyond ad campaigns, I thrive on delivering ROI for advertisers, collaborating with cross-functional teams, and continuously refining campaigns to meet advertiser objectives and drive business growth.

VIKKI TAN

Digital Marketer, PPC Manager, Social Media Manager

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I'm Vikki Tan, a Digital Marketing Specialist since 2017 with a focus on paid digital media campaigns. I routinely set up, manage, optimize and analyze campaigns on various digital marketing platforms such as Meta, Google, LinkedIn, TikTok, Teads, and programmatic platforms. I'm not limited by my job scope and enjoy learning new skills to upgrade my knowledge. Beyond ad campaigns, I thrive on delivering ROI for advertisers, collaborating with cross-functional teams, and continuously refining campaigns to meet advertiser objectives and drive business growth.…I'm Vikki Tan, a Digital Marketing Specialist since 2017 with a focus on paid digital media campaigns. I routinely set up, manage, optimize and analyze campaigns on various digital marketing platforms such as Meta, Google, LinkedIn, TikTok, Teads, and programmatic platforms. I'm not limited by my job scope and enjoy learning new skills to upgrade my knowledge. Beyond ad campaigns, I thrive on delivering ROI for advertisers, collaborating with cross-functional teams, and continuously refining campaigns to meet advertiser objectives and drive business growth.

Available to hire

I’m Vikki Tan, a Digital Marketing Specialist since 2017 with a focus on paid digital media campaigns. I routinely set up, manage, optimize and analyze campaigns on various digital marketing platforms such as Meta, Google, LinkedIn, TikTok, Teads, and programmatic platforms. I’m not limited by my job scope and enjoy learning new skills to upgrade my knowledge.

Beyond ad campaigns, I thrive on delivering ROI for advertisers, collaborating with cross-functional teams, and continuously refining campaigns to meet advertiser objectives and drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Digital Media Analyst at ACCCS Digital Pte Ltd

August 1, 2021 - Present

Develop, implement & monitor strategic search, social, display & video campaigns; provide optimization recommendations; administer, track & generate campaign reports with insightful analysis of key campaign metrics; monitor & improve customer satisfaction; manage onboarding, training & fulfillment of deployments; collaborate with internal teams to ensure campaigns meet advertiser objectives.

Digital Marketing Specialist at Smart Idea Pte Ltd

June 1, 2021 - August 1, 2021

Create, manage and optimize paid marketing campaigns across Google, Facebook, Bing and Taboola; conduct targeting and competitive research; meet individual and team targets; brainstorm creative angles to improve ROI.

Digital Media Specialist at Real Pet Food Company Singapore Pte Ltd

April 1, 2020 - March 1, 2021

Digital media management across Google and Facebook; analytics and optimization; testing of website changes; support online marketplace advertising; track and report campaign performance against KPIs.

Senior Executive, Digital Marketing at Changi Travel Services Pte Ltd (Changi Recommends)

November 1, 2019 - February 1, 2020

Optimised copy and landing pages for SEM; tracked, analysed and reported campaign performance using Google Analytics; managed social media platforms (Facebook, Instagram, LinkedIn); defined, measured and reported performance against KPI and ROI; recommended SEO enhancements and campaign learning.

Digital Specialist - SEM at Webnatics Pte Ltd

October 1, 2017 - October 1, 2019

Developed, implemented & monitored strategic search campaigns; provided optimization recommendations; performed keyword analysis & research; developed effective ad copy; monitored campaigns’ spending & budget reconciliation; client management & servicing across various industries.

Marketing Officer at Media Data Systems Pte Ltd

December 1, 2016 - October 1, 2017

Translated business & marketing objectives into marketing channels; oversaw production & quality assurance of online assets & collaterals; devised industry-specific marketing plans to promote content to target audiences.

Marketing Operations Assistant at Lenovo Singapore Pte Ltd

January 1, 2012 - March 1, 2014

Overseeing marketing alliance claims for ASEAN (SG, MY, ID, VN, TH, PH); ensuring compliance in alliance marketing collateral; monitoring & tracking quarterly accruals; supporting company events as needed.

Account Executive at Go React Pte Ltd

April 1, 2010 - April 1, 2011

Key liaison between clients & in-house design/IT teams; ensuring timely execution of online & offline marketing campaigns; proofreading & copywriting when required.