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I’m Viktoria Zlateva, an ambitious B2B and product marketing professional with hands-on experience in integrated marketing within global corporate ingredients companies. I’m strong in digital marketing, international trade fairs, market and trend analysis, and sales–marketing alignment, with a sharp eye for detail and strong consumer intuition. In my current role as Marketing Coordinator at Prodalim BV in Rotterdam, I own and scale LinkedIn strategy, drive lead generation, and support multiple international trade fairs. I collaborate with designers and developers to improve usability and brand presentation on the corporate website, manage lead tracking in Salesforce, and translate market insights into new product directions. I hold a BBA in International Business and exchange experiences in Monterrey and Beijing, and I’m fluent in Bulgarian and English.…I’m Viktoria Zlateva, an ambitious B2B and product marketing professional with hands-on experience in integrated marketing within global corporate ingredients companies. I’m strong in digital marketing, international trade fairs, market and trend analysis, and sales–marketing alignment, with a sharp eye for detail and strong consumer intuition. In my current role as Marketing Coordinator at Prodalim BV in Rotterdam, I own and scale LinkedIn strategy, drive lead generation, and support multiple international trade fairs. I collaborate with designers and developers to improve usability and brand presentation on the corporate website, manage lead tracking in Salesforce, and translate market insights into new product directions. I hold a BBA in International Business and exchange experiences in Monterrey and Beijing, and I’m fluent in Bulgarian and English.

Viktoria Zlateva

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I’m Viktoria Zlateva, an ambitious B2B and product marketing professional with hands-on experience in integrated marketing within global corporate ingredients companies. I’m strong in digital marketing, international trade fairs, market and trend analysis, and sales–marketing alignment, with a sharp eye for detail and strong consumer intuition. In my current role as Marketing Coordinator at Prodalim BV in Rotterdam, I own and scale LinkedIn strategy, drive lead generation, and support multiple international trade fairs. I collaborate with designers and developers to improve usability and brand presentation on the corporate website, manage lead tracking in Salesforce, and translate market insights into new product directions. I hold a BBA in International Business and exchange experiences in Monterrey and Beijing, and I’m fluent in Bulgarian and English.…I’m Viktoria Zlateva, an ambitious B2B and product marketing professional with hands-on experience in integrated marketing within global corporate ingredients companies. I’m strong in digital marketing, international trade fairs, market and trend analysis, and sales–marketing alignment, with a sharp eye for detail and strong consumer intuition. In my current role as Marketing Coordinator at Prodalim BV in Rotterdam, I own and scale LinkedIn strategy, drive lead generation, and support multiple international trade fairs. I collaborate with designers and developers to improve usability and brand presentation on the corporate website, manage lead tracking in Salesforce, and translate market insights into new product directions. I hold a BBA in International Business and exchange experiences in Monterrey and Beijing, and I’m fluent in Bulgarian and English.

Available to hire

I’m Viktoria Zlateva, an ambitious B2B and product marketing professional with hands-on experience in integrated marketing within global corporate ingredients companies. I’m strong in digital marketing, international trade fairs, market and trend analysis, and sales–marketing alignment, with a sharp eye for detail and strong consumer intuition.
In my current role as Marketing Coordinator at Prodalim BV in Rotterdam, I own and scale LinkedIn strategy, drive lead generation, and support multiple international trade fairs. I collaborate with designers and developers to improve usability and brand presentation on the corporate website, manage lead tracking in Salesforce, and translate market insights into new product directions. I hold a BBA in International Business and exchange experiences in Monterrey and Beijing, and I’m fluent in Bulgarian and English.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Marketing Coordinator at Prodalim BV

September 1, 2024 - Present

Executed integrated B2B marketing campaigns across LinkedIn, email, corporate website, and international trade fairs, supporting lead generation and product visibility. Owned and scaled the LinkedIn strategy, increasing followers by 52% year-on-year and achieving average engagement rates above industry benchmarks (3–5%). Drove nearly 2,000 qualified leads through participation in international trade fairs over the last calendar year. Supported 9–10 major international trade fairs annually, coordinating end-to-end trade fair marketing activities including stand concepts, product selection, visuals, logistics, and sample shipments. Played a key role in developing a high-performing corporate website, collaborating with designers and developers to improve usability, navigation, and brand presentation. Managed lead tracking and performance reporting in Salesforce (CRM), supporting sales teams and analyzing campaign and event performance to assess ROI. Produced market, product, and trend

Marketing Intern at Prodalim BV

February 1, 2024 - August 1, 2024

Supported the execution of marketing campaigns across digital channels to increase brand visibility and customer engagement. Conducted market research and competitive analysis to identify trends, customer behavior, and growth opportunities. Created content for social media, email campaigns, and website updates. Assisted cross-functional teams with operational processes, reporting, and internal coordination. Prepared reports and presentations for senior stakeholders, providing actionable insights.

Marketing Intern at CLIQ Digital

February 1, 2022 - July 1, 2022

Supported the execution of marketing campaigns across digital channels to increase brand visibility and customer engagement. Conducted market research and competitor analysis to identify trends, customer behavior, and growth opportunities. Created content for social media, email campaigns, and website updates. Assisted cross-functional teams with operational processes, reporting, and internal coordination. Prepared reports and presentations for senior stakeholders, providing actionable insights.