I'm a solutions-oriented marketeer with a deep focus on product marketing, go-to-market strategy, and SEO—building systems that drive growth and spark innovation. I blend data with imagination to unlock customer insights and execute bold strategies that make an impact. Right now, I'm channeling that mindset into building an agentic AI system tailored for F&B establishments.

Viktoriya Doncheva

I'm a solutions-oriented marketeer with a deep focus on product marketing, go-to-market strategy, and SEO—building systems that drive growth and spark innovation. I blend data with imagination to unlock customer insights and execute bold strategies that make an impact. Right now, I'm channeling that mindset into building an agentic AI system tailored for F&B establishments.

Available to hire

I’m a solutions-oriented marketeer with a deep focus on product marketing, go-to-market strategy, and SEO—building systems that drive growth and spark innovation. I blend data with imagination to unlock customer insights and execute bold strategies that make an impact. Right now, I’m channeling that mindset into building an agentic AI system tailored for F&B establishments.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Bulgarian
Fluent
Japanese
Advanced

Work Experience

Co-founder at Pahat Pahit Indonesia
September 1, 2023 - Present
- Achieved ROI in 9 months - Product Development - Coordinating and developing social media account - Results driven leadership - People-centric management - Product sourcing
B2B Marketeer at Business Engineers Asia Singapore
August 31, 2023 - July 9, 2025
- Developed market entry strategies for 4 international B2B accounts (Mexico, Australia, Bhutan, Malaysia) - Researched and analysed target market and respective channels - Created social media account (IG, Tik-Tok) - Created and tested social media content - Event Management in collaboration with Polish Embassy - Developed a customer base of 50 prospect buyers
Strategic Marketing Analyst at HSD Associates Netherlands
January 31, 2023 - July 9, 2025
- Collected and analysed customer, marketing, and web-behavioural data to drive strategic decisions - Tested campaigns, analysed key metrics, and identified opportunities to enhance performance - Developed and presented actionable insights and recommendations to stakeholders - Created digital campaign and web measurement strategies, particularly for LinkedIn
Strategic Marketing Internship at HSD Associates Netherlands
August 2, 2021 - January 31, 2023
- Exclusive Elevators B.V (XEL) expansion to USA - Created a website revamp plan for all company subsidiaries: 20% lower exit rates & 10% less bounce rate - Produced a prospect client list of 500+ contacts - Launched email awareness campaign for the US market

Education

BA Marketing Management at Hanze University of Applied Sciences Groningen
January 1, 2019 - August 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Software & Internet, Professional Services, Travel & Hospitality